National Geographic Appoints Strategy and Busine Development Partner for Australia and New Zealand

SYDNEY (Feb. 25, 2014)-The National Geographic Society has appointed media development company Sundance Company to drive strategy and business development in Australia and New Zealand for National Geographic's licensed publishing products, including the National Geographic Traveler and National Geographic Kids brands and National Geographic Books.

Sundance is already closely engaged with the National Geographic Society as the license holder of National Geographic Live in Australia, New Zealand and Singapore. The popular speaker series is now in its third year in this region.

National Geographic Senior Vice President, Global Strategy & Business Development, Adam Sutherland said, We believe the time is right for the National Geographic Society to expand its activities in the local market. We have identified Sundance Company as our preferred partner given its clear understanding of the National Geographic brand and business model as well as its excellent track record in developing a number of National Geographic properties.

Sundance Company Director Samantha Sneddon said, We are incredibly excited to be working with National Geographic as it grows its presence in Australia and New Zealand and to be a part of the National Geographic mission to inspire people to care about the planet. There is a growing appreciation in Australia and New Zealand for the integrity of the National Geographic brand and its ability to influence and inspire consumers, community and business through its magazines, digital assets, interactive media, live events and merchandise. We will be looking to develop a number of these properties with key local partners.

National Geographic Live completed its second successful season at the Sydney Opera House in August 2013. Through its partnership with Sundance Company, National Geographic looks forward to bringing more of its award-winning explorers and photographers to the region in 2014. In addition to live events, National Geographic content is also available via television through the National Geographic Channel, Nat Geo WILD and Nat Geo Adventure. The English-language edition of National Geographic magazine is available at local news agents and by subscription.

About the National Geographic Society

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to increase and diffuse geographic knowledge, the member-supported Society's mission is to inspire people to care about the planet. Through its online community, members can get closer to explorers and photographers, connect with other members around the world and help make a difference. National Geographic reflects the world through its magazines, television programs, films, books, DVDs, maps, exhibitions, live events, school publishing programs, radio, interactive media and merchandise. National Geographic magazine, the Society's official journal, published in English and 39 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 48 languages. National Geographic's digital media receive more than 27 million visitors a month. National Geographic has funded more than 11,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

About Sundance Company

The Sundance Company is a media development company and license holder of National Geographic Live, which is currently produced in Sydney, Melbourne and Auckland. The series expands to Perth, Wellington and Singapore in 2014.

LINK:	http://press.nationalgeographic.com/2014/02/25/national-geographic-app...
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