ABC is pleased to announce PricewaterhouseCoopers (PwC) as the first ABC Associate to be accredited as a Data Integration Associate. This accreditation demonstrates PwC's ability to bring together industry standard census and research data to provide a net audience figure across platforms.
Total Audience certification is the first hybrid offer from ABC and has been developed specifically for the Business Media market to bring industry standards and transparency to valuable audience data. It allows Business Media owners to showcase the net number of individuals who consume their branded content via any combination of content-hosting platforms.
ABC worked in collaboration with experts from across the industry, including PricewaterhouseCoopers LLP (PwC) and the PPA to develop Total Audience certification, which has been endorsed by the wider industry, including business media owners', advertisers and media agencies.
Sam Tomlinson, Director, assurance of PwC comments: An understanding of cross-platform audience reach is critical for any advertiser. We enjoyed working with ABC and industry representatives in developing this important industry standard and are now delighted to be confirmed as an ABC Associate authorised to perform the multi-platform data integration.
Jan Pitt, Group Executive Director Client Services at ABC comments: I am delighted to welcome PwC as ABC's first Data Integration Associate. In achieving ABC accreditation PwC have demonstrated both their expertise and commitment to working to industry agreed standards on behalf of the Business Media sector.
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ABC is pleased to announce PricewaterhouseCoopers (PwC) as the first ABC Associate to be accredited as a Data Integration Associate. This accreditation demonstrates PwC's ability to bring together industry standard census and research data to provide a net audience figure across platforms.
