ABC is pleased to announce PricewaterhouseCoopers (PwC) as the first ABC Associate to be accredited as a Data Integration Associate. This accreditation demonstrates PwC's ability to bring together industry standard census and research data to provide a net audience figure across platforms.
Total Audience certification is the first hybrid offer from ABC and has been developed specifically for the Business Media market to bring industry standards and transparency to valuable audience data. It allows Business Media owners to showcase the net number of individuals who consume their branded content via any combination of content-hosting platforms.
ABC worked in collaboration with experts from across the industry, including PricewaterhouseCoopers LLP (PwC) and the PPA to develop Total Audience certification, which has been endorsed by the wider industry, including business media owners', advertisers and media agencies.
Sam Tomlinson, Director, assurance of PwC comments: An understanding of cross-platform audience reach is critical for any advertiser. We enjoyed working with ABC and industry representatives in developing this important industry standard and are now delighted to be confirmed as an ABC Associate authorised to perform the multi-platform data integration.
Jan Pitt, Group Executive Director Client Services at ABC comments: I am delighted to welcome PwC as ABC's first Data Integration Associate. In achieving ABC accreditation PwC have demonstrated both their expertise and commitment to working to industry agreed standards on behalf of the Business Media sector.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
03/11/2025
Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...
03/11/2025
In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
03/11/2025
Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
Monday 3 November 2025
To view this content, please enable our use of cookies. ...
03/11/2025
Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...
03/11/2025
Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...
03/11/2025
ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S announce world's first...
03/11/2025
Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...
03/11/2025
A4ESSOR and OCCAR sign new procurement contract to advance development of intero...
03/11/2025
Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...
03/11/2025
Back to All News
Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video
Entertainment
03 November 2025
GlobalNetherlandsBelgium
Link c...
03/11/2025
Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
01/11/2025
Back to All News
Netflix Unveils Operation Safed Sagar' at the Inaugural S...
01/11/2025
Back to All News
Netflix Announces Partnership With Yash Raj Films, Bringing Ic...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with The Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
ABC is pleased to announce PricewaterhouseCoopers (PwC) as the first ABC Associate to be accredited as a Data Integration Associate. This accreditation demonstrates PwC's ability to bring together industry standard census and research data to provide a net audience figure across platforms.
