Pac-12 Networks Names Veteran-RSN-Exec Mark Shuken as New President

Pac-12 Networks Names Veteran-RSN-Exec Mark Shuken as New President The former TWC and DirecTV Sports Networks exec takes over for Lydia Murphy-Stephans, who stepped down in June By Jason Dachman, Chief Editor

Monday, August 14, 2017 - 1:04 pm

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The Pac-12 Conference has appointmented veteran regional-sports-network executive Mark Shuken as the new President of the Pac-12 Networks. Shuken previously served as SVP/GM of Time Warner Cable Sports Networks ( 2011-2016), President/CEO of DirecTV Sports Networks (2009-2011), President/CEO of Liberty Media (2007-2009), and served a varity of top leadership roles at Fox Sports RSNs and Rivals Networks. Shuken, who set to join the Pac-12 officially on September 6, takes over for Lydia Murphy-Stephans, who stepped down as President in June to launch her own media consultancy.

Mark Shuken speaks at SVG's 2016 RSN Summit in Chicago.

Mark Shuken has consistently delivered growth across all areas of the sports media business and his track record of success and effective leadership makes him the right choice to take our Pac-12 Networks to the next level, says Pac-12 Commissioner Larry Scott. In a rapidly changing media landscape, Pac-12 Networks is well positioned to take advantage of new technologies, platforms and consumer habits, and Mark's creative leadership skills and expertise will enable us to continue to best serve our fans and University members.

I am thrilled to join the Pac-12 Networks, which I believe have a great opportunity to reach new audiences and deliver even more value for our universities and student-athletes, says Shuken. The athletic departments in the Pac-12 and student-athletes deliver incredible sporting moments and championships year in and year out. I'm really excited to work with them to further the Pac-12 Networks' best-in-class media platforms for our fans. The Pac-12 Networks wholly-owned model gives us a unique ability to innovate across digital and linear content, production, programming and distribution, and I'm looking forward to working closely with our Networks management team to explore new ways to do so.

Prior to joining the Pac-12 Networks, Shuken served in a number of sports media leadership roles at major media companies, including having worked directly with many Pac-12 universities. At Time Warner Cable Sports Networks, Mark led the creation and branding of three regional sports networks for the Los Angeles Lakers, LA Dodgers and LA Galaxy. As President and CEO of DirecTV Sports Networks, he led branding, content, cross-promotional and acquisition strategies to increase asset value and subscriber acquisition. As President and CEO of Liberty Sports Group, Mark created and led the stand-alone division of regional sports networks and doubled revenues. Prior to that at Fox Sports Net Northwest, he was responsible for a significant increase in distribution, ratings and brand presence, including through innovative programming strategies and partnership agreements with both professional and collegiate teams. Previously, Shuken also served as President of Rivals Networks, a leading digital network of over 600 sports websites, where he increased gross revenues by 400% and entered into distribution deals with major digital media companies.

LINK:	https://www.sportsvideo.org/2017/08/14/pac-12-networks-names-veteran-r...
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