Mediaset Spain obtains an EBITDA of 87.2 billion with an adjusted net profit of 49.3 million Ha mejorado un 34% su EBITDA ajustado respecto a 2012, lo que supone un margen sobre ingresos netos del 10,5%. El EBIT ha crecido un 44%, situ ndose en 70,2 millones de euros con un margen sobre ingresos netos del 8,5%.
Con una destacada mejora de sus m rgenes operativos, una s lida posici n financiera positiva, un balance libre de deuda y un beneficio neto ajustado de 49,3 millones de euros. As ha concluido Mediaset Espa a 2013, un a o a n marcado por la fuerte ca da del mercado publicitario en televisi n, que ha experimentado una contracci n del 6,2%, pese a lo cual Publiespa a ha vuelto a liderar la inversi n publicitaria televisiva con una cuota de mercado del 43,7% (fuente Infoadex).
Mediaset Espa a halogrado una mejora del 34% en su resultado bruto de explotaci n (EBITDA ajustado) con 87,2 millones de euros, lo que supone un margen sobre ingresos netos del 10,5%; y un crecimiento del 44% en su resultado neto de explotaci n (EBIT) hasta situarse en 70,2 millones de euros, lo que representa un margen del 8,5% sobre ingresos netos.
Los costes operativos se sit an en 748,6 millones, lo que representa una reducci n del 9,8% respecto al a o anterior a pesar del lanzamiento del canal Nueve y de la emisi n en 2013 de eventos deportivos como la Copa Confederaciones de F tbol y el Eurobasket.
El beneficio neto ajustado ha ascendido a 49,3 millones de euros, lo que supone un margen del 6% sobre ingresos.
El impacto de las amortizaciones de intangibles de Cuatro y Digital+ derivadas de la asignaci n definitiva del precio de adquisici n de activos y pasivos de estas sociedades (Purchase Price Allocation, PPA) y el impacto neto del test de deterioro realizado sobre la participaci n en DTS Distribuidora de Televisi n Digital en aplicaci n de las normas internacionales de contabilidad arroja finalmente un beneficio neto contable de 4,2 millones.
El ejercicio 2013 concluye un a o m s para Mediaset libre de deuda y con una posici n financiera neta positiva de 93,5 millones.
Mediaset Espa a lidera el mercado publicitario con 802,2 millones de ingresos brutos de publicidad y Publiespa a alcanza una cuota de mercado del 43,7% en televisi n.
Respecto al total de los ingresos publicitarios alcanzados (que incluyen soportes propios y de terceros), una pol tica comercial adaptada a la evoluci n del entorno audiovisual ha permitido a Mediaset Espa a mantenerse en la vanguardia del mercado publicitario audiovisual con una facturaci n total de 802,2 millones de euros de ingresos publicitarios brutos totales en 2013.
Por lo que respecta a Publiespa a, la compa a ha cerrado el a o como l der del mercado publicitario televisivo en nuestro pa s con una cuota de mercado del 43,7% (estimaci n Infoadex).
Por otro lado, Mediaset Espa a ha obtenido 60,3 millones de euros procedentes principalmente de la venta de derechos de coproducci n cinematogr fica, as como de los desarrollos interactivos con la audiencia y merchandising llevados a cabo desde la Direcci n Comercial.
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Mediaset Spain obtains an EBITDA of 87.2 billion with an adjusted net profit of 49.3 million Ha mejorado un 34% su EBITDA ajustado respecto a 2012, lo que supone un margen sobre ingresos netos del 10,5%. El EBIT ha crecido un 44%, situ ndose en 70,2 millones de euros con un margen sobre ingresos netos del 8,5%. 
