
Kirloskar strengthens commitment to build a green future through long-standing partnership with CNN Tuesday, July 10, 2018
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Following the continuous success of CNN's Going Green, Kirloskar - India's leading multi-engineering conglomerate - has extended its long-standing partnership with CNN International Commercial. Kirloskar will be sponsoring the Going Green Heroes' initiative in a partnership that continues the organisation's commitment towards providing green technology solutions for a sustainable future.
Going Green Heroes' celebrates green champions who are trying to make a difference through their efforts to protect the planet. The editorial content of Going Green Heroes' is produced by CNN International's original programming division CNN Vision, which brings the world's breath-taking diversity into cinematic focus, telling stories that inspire audiences around the world. The multi-platform sponsorship also combines a range of digital initiatives and is powered by CNN's Audience Insight Measurement (AIM) to target Kirloskar's primary audiences of C-suite business decision makers and government functionaries in Africa, Middle East & South-East Asia.
Elaborating on the initiative, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said We are delighted to be working with Kirloskar once again to celebrate the forward-thinking developments in today's modern world. By identifying the passion of green heroes and their innovative solutions, this partnership also showcases CNN's commitment to pushing the boundaries, whether it's through high-production storytelling or industry-leading data insight and analytics. It is our absolute pleasure to continue this partnership with Kirloskar and to bring stories of green innovations and sustainability to the forefront.
With a legacy of over 100 years, Kirloskar is dedicated to creating products and services that strive towards a greener and brighter world. Through this robust partnership with CNN, we hope to throw light on sustainable initiatives that drive a positive environmental transformation across communities. CNN has been partnering us in thought, action and vision, and sponsoring Gong Green Heroes is an extension of the same, said Mr. Madhav Chandrachud, President, Kirloskar Proprietary Limited.
A special week of coverage begins on July 1, with a 30-minute program airing July 7-19. The environmentalists to be profiled on the show include Kamelia Bin Zaal, a landscape designer in Dubai working on solutions for water scarcity; Stuart Oda, an urban farmer from Beijing; Shakti Teker, a dolphin conservationist in Mauritius; Toby McCartney, who uses recycled plastics to make roads in the UK and Zeddy Rotich, who is pioneering bio-friendly stoves in her coffee farming community in Kenya.
Going Green Heroes' trailer: https://cnn.it/2z6TMcl
Going Green Heroes' microsite: https://cnn.it/2MwWUjV
Airtimes for 30-minute special:
Saturday, 7th July at 2330 HKT
Sunday, 8th July at 0400 HKT and 1800 HKT
Monday, 9th July at 1630 HKT
Thursday, 19th July at 1630 HKT
- Ends-
About CNN International Commercial
CNN International Commercial (CNNIC) is the division of Turner International, responsible for the business operations of CNN's properties outside of the United States. All the commercial activities for brands such as CNN International, CNN en Espa ol, CNN Arabic, CNN Style, CNNMoney and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world's leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world's most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com
About Kirloskar
Indias first iron plough from the Kirloskar Group, not only became an instrument of wealth for the entire society but also kick started an industrial revolution in India. Today, building on its core engineering strength, the groups scope of operations spans across a gamut of industrial equipment ranging from pumps & valves, eco-friendly diesel engines & silent generating sets, air & gas compressors, air-conditioning and refrigeration equipment, a wide range of anti-corrosion coatings and castings for automotive sector. With a century old expertise, Kirloskar strives to bring about a positive transformation by bringing prosperity and smiles in the lives of its customers across the globe.
Most recent headlines
17/02/2019
Ghosts of Sugar Land was awarded The Short Film Jury Award: Non-fiction at the Sundance Film Festival this year
Logline: In Sugar Land, Texas, a group of young...
16/02/2019
Are you ready for the Lotto and Lotto Plus draw on Saturday, 16 February? It's yet another chance to find out whether or not you're South Africa's l...
16/02/2019
Former Kaizer Chiefs coach, Giovanni Solinas had his sights set on out-of-favour Orlando Pirates defender, Justice Chabalala, Goal reports.
The Italian was rel...
16/02/2019
This Sunday sees the Elimination Chamber PPV take place from Houston, Texas. While it feels like the annual PPV happens at the beginning of each year, it may su...
16/02/2019
The broadcaster can boast with the most nominated shows in all major categories, including feature film, TV comedy, TV Drama, soap and telenovela.
Yolisa Phah...
16/02/2019
Yes, we know the weather is wreaking havoc this week, but you can't stay bundled up indoors whole weekend either? Catch a movie instead.
Show load sheddin...
16/02/2019
Bexel Now Offering Ross Video XPression Graphics Rental in the USA posted: 16/02/2019
Bexel, an NEP Broadcast Services Company, have expanded their graphi...
16/02/2019
BNC Malaysia Equips 24-Hour News Studio with Ross Video posted: 16/02/2019
The BERNAMA News Channel, also known as BNC, is a 24-hour international news and ...
16/02/2019
Ottawa, Canada, 16th February 2019 - Bexel, an NEP Broadcast Services Company, have expanded their graphics offering to now include Ross Video's XPression -...
16/02/2019
ABC and CBS tied for the win in Thursday prime ratings, both putting up a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. That beat the 0.9/4 t...
16/02/2019
Cox Enterprises said it reached a deal to sell a majority interest in Cox Media Group's broadcast stations and newspapers to fund managed by Apollo Global M...
16/02/2019
FrameTrunk Takes on UltraHD Production and Post with AJA Corvid 88 posted: 15/02/2019
Pop-up production and post best describe the flavor of services that F...
16/02/2019
NAB 2019: Slomo.tv extends Ripley capabilities posted: 15/02/2019
the worlds most compact 662 replay server and mobile videoReferee -R solution in the dim...
16/02/2019
Panasonic AK-HC5000/ AK-UC4000 cameras and slomo.tv's Arrow-II server @ NAB2...
16/02/2019
NAB2019: Fulcrum AT/12G server - Now supports more 3G/HD channels. posted: 15/02/2019
Modernized 4K multichannel recording and replay server
At NAB Show...
16/02/2019
Friday 15 February 2019 UKTV has commissioned its first Original scripted drama for leading crime drama channel, Alibi.
The six-part series, Traces (6x60), is ...
15/02/2019
Live From NBA All-Star: Celebrity All-Star Game Brings ESPN Team Together Operations usually handled out of Bristol are fully staffed onsite By Ken Kerschbaume...
15/02/2019
Around the Biz 2/15/19: Activision Blizzard Feels Effects of Massive Layoffs; CB...
15/02/2019
Ratings Roundup: First Night of AAF on CBS Tops Thunder vs. Rockets; ESPN's ...
15/02/2019
Behind the Mic: Fox NASCAR Adds Jimmie Johnnson, Kevin Harvick, Chad Knaus; ESPN...
15/02/2019
ESPN To Produce Full Court Press Second Spectrum Broadcast of NBA Game on March ...
15/02/2019
Brightcove Signs Agreement to Acquire Ooyala's Online Video Platform Busines...
15/02/2019
Euro Media Group acquires Telegenic in move to expand global presence UK-based OB firm added to roster that includes CTV, Videohouse and United By Ken Kerschba...
15/02/2019
Fox Sports' Daytona 500 Innovations Include Rail Cam, Drone, Digiboom, and V...
15/02/2019
Fox Sports Sets Pace for NASCAR Studio Ops With New Virtual Studio in Charlotte The facility will serve as backbone of all Fox NASCAR studio programs By Jason ...
15/02/2019
Compact Size and Accurate Capture of True Sound Proves Ideal for House of Worshi...
15/02/2019
The extended top end delivered by d:facto gives this internationally renowned artist the extra presence he loves when he performs live.
It isn't often tha...
15/02/2019
Composer and musician Hans Andia rode around Chile and France with a pair of d:screet 4060 mics to capture audio for a series of unique sound maps.
Running wa...
15/02/2019
It's Friday night and that can only mean one thing; cash dollar bills (not really) are ready to be won in the Powerball draw.
Powerball and Powerball Plus ...
15/02/2019
When it comes to the question of whether one should buy or rent property, many factors come to mind. Both options have their own advantages and disadvantages. T...
15/02/2019
Preparing for and hosting house guests can be a very enjoyable experience. There's something satisfying about helping your visitors feel especially welcome ...
15/02/2019
Tonight on Generations The Legacy: Zondiwe wants revenge for the money she lost out on. Sphe realises her nightmare might be far from over. Cosmo and Mrekza are...
15/02/2019
On tonight's episode: Bushang unwittingly sabotages Alfred. Lehasa is horrified by what he finds out about Lelo. More burden is added on top of Kwaito's...
15/02/2019
In today's episode of Uzalo: The church holds a thanksgiving service for Sibonelo and Qhabanga welcomes Sibonelo. Is Qhabanga sincere when he prays for Sibo...
15/02/2019
Don't let the weather get you down this week. Instead, make some popcorn - go all out and make a blanket fort too, you know you want to - and settle in with...
15/02/2019
Naomi Smalls gagged RuPaul's Drag Race fans the world over when she eliminated Manila Luzon after claiming the Lip Sync for Your Legacy at the end of episod...
15/02/2019
One Born Every Minute due in 2019
We're just bursting with baby joy as we welcome the life-changing factual series, One Born Every Minute to the 10 family....
15/02/2019
Tokyo Toshiba Corporation (TOKYO: 6502) today published the English edition of Toshiba Group Environmental Report 2018.
In recent years, as social issues such ...
15/02/2019
Net Insight enables largest Remote IP Production ever, produced by SVT In collaboration with Grass Valley during 2019 FIS Alpine World Ski Championships
Stockh...
15/02/2019
Mexico City, Mexico - February 12, 2019 - Netflix, the worlds leading internet e...
15/02/2019
Netflix has renewed multi-cam sitcom Alexa & Katie for a third season of 16 epis...
15/02/2019
The new version of Vizrt's Graphics Plugin now supports installation of Edius 8 and 9. The plugin now also gives editors access to Viz Pilot Edge, part of t...
15/02/2019
The BRIT Awards 2019, the British Phonographic Industry's annual celebration honoring the best in British and International music, takes place just a few da...
15/02/2019
Image courtesy of Sylvia Rhone
Epic Records President Sylvia Rhone will receive an honorary doctorate from Berklee College of Music on Friday, April 5, at the ...
15/02/2019
FUJIFILM MEDICAL SYSTEMS EUROPE HIGHLIGHTS ARTIFICIAL INTELLIGENCE INITIATIVE AT...
15/02/2019
FUJIFILM MEDICAL SYSTEMS NEVER STOP DEVELOPING INNOVATION FOR HEALTHCARE IMAGING At ECR 2019, FUJIFILM will show advancements in their clinical imaging portfo...
15/02/2019
Ericsson (NASDAQ: ERIC) has been recognized for excellence in brand design and user experience implementation, winning two prestigious iF DESIGN AWARDS 2019.
T...
15/02/2019
Published: Fri 15 Feb 2019
ITV Studios to unveil Spring slate at its Formats Festival
Exciting new shows will be presented to buyers at its annual event
More...
15/02/2019
Published: Fri 15 Feb 2019
ITV and Red Planet Pictures announce cast as filming...