ABC awards online brand safety verification

PulsePoint Continues to Demonstrate Its Commitment to Reducing the Risk of Ad Misplacement Online

PulsePoint, a next generation advertising technology platform, has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

PulsePoint's global programmatic platform automates real-time buying & selling decisions at unprecedented scale. Their proprietary contextualisation technology and data insights activate smarter targeting, distribution and optimisation strategies; empowering brands to effectively reach their desired audience and publishers to better monetise their inventory. PulsePoint places a high importance on providing value to both the demand and supply sides of the digital ecosystem, and has been working closely with ABC, the IAB and JICWEBS to promote its brand safety and impression quality policy to minimise the risk of ad misplacement for all of its demand side partners.

Gareth Shaw, EU Commercial Director at PulsePoint comments: PulsePoint is committed to helping drive industry-wide guidelines and adoption forward to reduce the risk of ads being served next to inappropriate or illegal content online. It is this ethos that made becoming a key signatory of the Digital Trading Standards Group (DTSG) a no brainer for us. Brand safety is a far-reaching issue that affects all industry players, but working together to share best practices and to educate one another on guidelines, initiatives and procedures will help better protect brands online. We are excited and honoured to be working with ABC, the IAB and JICWEBS to help make this happen.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC's Verification Service please go to: www.abc.org.uk/dtsg.

Jerry Wright, ABC Chief Executive, said: We are delighted to have verified PulsePoint to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/ABC-awards-online-brand-sa...
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