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Euskaltel launches first in Spain Amazon Prime Video on your decoder

22/01/2019

Euskaltel launches first in Spain Amazon Prime Video on your decoder M s del 80% de los usuarios de televisi n del Grupo Euskaltel con decodificadores 4K Android TV consumen este tipo de contenidos.

Euskaltel It has become the first operator has entered service Amazon Prime Video within decoders 4K Android TV. La compa a suma este servicio a su oferta gracias a un acuerdo con Amazon, que refuerza su actual plan de alianzas y de expansi n, as como el objetivo de ofrecer a sus clientes la mejor experiencia en televisi n para sus hogares.

De esta forma, los usuarios de sus decodificadores 4K Android TV puedan disfrutar de una de las mejores ofertas de VOD (Video bajo demanda) del mercado.

Francisco Arteche, CEO del Grupo Euskaltel, afirma: La incorporaci n del servicio de Amazon Prime Video en nuestro decodificador 4K nos convierte en el primer operador en Espa a en ofrecer este servicio a nuestros clientes. Con una cuota de mercado superior al 80% del total en Espa a de este tipo de decodificadores, reforzamos nuestro liderazgo y compromiso con la calidad y la innovaci n en nuestra propuesta de productos y servicios de alto valor a adido, que nos sit an a la vanguardia tecnol gica.

Con la suscripci n de Amazon Prime, el cliente podr ver pel culas y series, adem s de producciones Prime Originals y Prime Exclusives. Los clientes se podr n beneficiar adem s del env o en un d a gratis ilimitado de millones de productos y del acceso instant neo a m s de dos millones de canciones con el servicio de m sica en streaming, Prime Music. Con la aplicaci n Prime Video, adem s, se puede disfrutar de contenidos sin conexi n gracias a su descarga en iPhone, iPad, tablet o dispositivo Android.

A change in the form of TV consumption

Plataformas como Amazon Prime Video han revolucionado la forma de consumo de los contenidos audiovisuales. La transformaci n de estos h bitos del usuario ha supuesto que el grupo Euskaltel haya apostado por la instalaci n de los decodificadores 4K Android TV, que permiten al usuario elegir lo que quiere ver y cu ndo a trav s del consumo de Video bajo demanda. Cabe recordar que, junto a esta oferta de contenidos de Amazon, el Grupo Euskaltel dispone desde el pasado a o del servicio de otra de las grandes plataformas de contenidos de VOD del mercado, Netflix. Adem s, desde el mes de diciembre, el acuerdo con Netflix incluye la posibilidad del pago integrado en la factura para los usuarios del Grupo.

Actualmente, m s del 80% de los clientes de televisi n de Euskaltel con este decodificador ven este tipo de contenidos, duplicando el consumo con respecto a los usuarios con dispositivos m s tradicionales. De hecho, se ha duplicado el n mero de operadores con decodificadores Android TV en todo el mundo, de 23 en 2017 a 45 el a o pasado.

De la misma forma, el cambio hacia estos nuevos h bitos de consumo de televisi n deriva en una mejor experiencia de usuario. La satisfacci n de los clientes que consumen contenidos bajo demanda a trav s de los decodificadores 4K Android TV dentro del Grupo Euskaltel es de 13 puntos porcentuales mayor que la de aquellos usuarios que no disfrutan de esta experiencia de televisi n.

Euskaltel ha sido el primer operador en Espa a en introducir los decodificadores 4K Android TV en julio de 2017, tras su acuerdo estrat gico con Google, facilitando desde su lanzamiento hasta hoy una plataforma abierta que permite incorporar de forma r pida contenidos y servicios OTT en m s de 80.000 hogares. El Grupo Euskaltel cerrar 2019 con un 50% de su base de clientes con estos decodificadores instalados.
LINK: https://www.panoramaaudiovisual.com/en/2019/01/18/euskaltel-amazon-pri...
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