
Behind every great artist is a stellar support squad who amplifies their voice and helps them reach their dreams. One behind-the-scenes team member for many artists is a songwriter or producer, a secret genius who helps the artist make their vision come to life.
Last year, Spotify founded Secret Genius to shine a light on the creators behind the songs we know and love. Secret Genius revealed all the songs written or produced by the same creator on a playlist, told the stories behind hits on the Secret Genius podcast, and hosted global songwriting camps throughout the year called Songshops. Additionally, the coinciding launch of Secret Genius Studios offered up-and-coming songwriters access to the latest studio equipment, as well as opportunities to connect with each other and collaborate on future hits.
The inaugural class of inspirational Secret Genius ambassadors included some of today's greatest hitmakers, including Boi-1da, Erika Ender, James Fauntleroy, Starrah and more. The first-ever Secret Genius Awards honored the creative forces behind the year's biggest hits, including Rick Rubin, who was presented with the Legendary Genius Award.
Now coming up on its second year and second cohort, Spotify will once again feature these songwriters in the podcast and Songshops, and honor them at the second annual Secret Genius Awards later in the year.
The next wave of ambassadors will help continue the program's mission of celebrating the songwriters and producers of the music industry. This year, honorees of the global initiative will include:
Ali Tamposi (US): Songwriter for Camila Cabello, Selena Gomez, Liam Payne
Ben Billion (US): Producer for The Weeknd, Maroon 5, Beyonc
Benny Blanco (US): Producer and Songwriter for Ed Sheeran, Halsey, Justin Bieber, Kanye West
Frank Dukes (Canada): Producer for Cardi B, The Weeknd, Camila Cabello
Ina Wroldsen (Norway): Songwriter for Calvin Harris, Clean Bandit, Jess Glynne
Jamie Scott (UK): Producer for Rudimental, Niall Horan, Major Lazer
Murda Beatz (US): Producer for Drake, Migos, Travis Scott
Shane McAnally (US): Songwriter for Sam Hunt, Miranda Lambert, Thomas Rhett
Sky A. Ramirez (US): Producer for J Balvin, Juanes, Karol G
Tayla Parx (US): Songwriter for Janelle Mon e, Demi Lovato, Julia Michaels
To honor the new class of Secret Genius Ambassadors, Spotify hosted a dinner at the home of Troy Carter, Global Head of Creator Services. There, some of the most influential names in music gathered to toast an incredible group of visionaries including legends and rising stars such as Quincy Jones, Halsey, and Bebe Rexha. Hard work pays off, noted songwriter Ben Billion at the dinner. Thank you Spotify Secret Genius for acknowledging the craft behind the scenes.
Last year our vision of creating a community of songwriters became a reality and we aim to inspire the next generation by announcing a new class of ambassadors as we continue our commitment to music creators, explained Tiffany Kumar, Spotify's Global Head of Songwriter Relations. With Secret Genius, Spotify is able to reveal, celebrate and bring these talents together to foster more creativity.
Various upcoming Secret Genius Ambassadors noted how excited they were for the opportunity.
"Im honored to be one of the Spotify Secret Genius Ambassadors this year. Its great to be part of a program designed to give songwriters and producers more recognition, said Scott. Im looking forward to the year ahead and trying to help make a difference with the Secret Genius team, in what is an extremely exciting time in the music industry." - Jamie Scott
I am incredibly excited and honored to be a Secret Genius Ambassador and I am very much looking forward to working with Spotify. - Ina Wroldsen
"I'm very pleased to be chosen as a Spotify Ambassador, and join the amazing group of writers and producers who have come before me. I look forward to working with Spotify and continuing to build new and exciting ways to work with the songwriting community." - Ali Tamposi
Celebrating these songwriters and visionaries is a year-round responsibility. In just the last few weeks, Secret Genius has hosted several songwriting experiences, including a partnership with Keep Cool Records (RCA) that led to the first-ever artist-led three-day songshop. This songshop brought together an incredible group of songwriters and producers from London on da Track to Jude Demorest to work on Normanis upcoming debut album.
Additionally, Motown and Secret Genius hosted an intimate listening experience with NE-YO in which he played songs from his upcoming album Good Man. He was joined by Tayla Parx, writer for Khalid, Janelle Mon e and Christina Aguilera, to discuss the creative process and songwriting. Following the success of Spotify's first Secret Genius 360 Live event in London, Spotify expanded the event to Stockholm where attendees were able to play demos for feedback from local managers and publishers.
Check out SecretGenius.com for more information on the program.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Blend between concert grand & vintage electric pianos
UVI's latest release combines a concert grand with a vintage electric piano in a single instrument...
12/11/2026
Native version of popular effects plug-in arrives
Many of the plug-ins that used to require Universal Audios Apollo interfaces or DSP accelerators have made...
12/11/2026
Four next-generation interfaces announced
Following on from the release of their new flagship Thunderbolt interfaces, Audient have refreshed the design of t...
12/11/2026
Rohde & Schwarz and Connektica showcase automated RF test systems for satellite ...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
Broadsmart, a technology integrator deli...
12/11/2026
PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...
12/11/2026
This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...
12/11/2026
Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...
12/11/2026
Airing Sunday 15 November on RT One and RT Player at 5.10pm
A new series of The Big Pet Project kicks off this Sunday, brightening our winter evenings with a...
12/11/2026
Rally the ranks this GFN Thursday. Warhammer 40,000: Dawn of War IV is coming to...
12/11/2026
Image available HERE
Teaser available HERE
A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry ...
12/11/2026
The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...
12/11/2026
An island in rural MontanaJeremiah Slovarp owns Jereco in Bozeman, Montana, and teaches music technology and recording arts at Montana State University. He star...