
Behind every great artist is a stellar support squad who amplifies their voice and helps them reach their dreams. One behind-the-scenes team member for many artists is a songwriter or producer, a secret genius who helps the artist make their vision come to life.
Last year, Spotify founded Secret Genius to shine a light on the creators behind the songs we know and love. Secret Genius revealed all the songs written or produced by the same creator on a playlist, told the stories behind hits on the Secret Genius podcast, and hosted global songwriting camps throughout the year called Songshops. Additionally, the coinciding launch of Secret Genius Studios offered up-and-coming songwriters access to the latest studio equipment, as well as opportunities to connect with each other and collaborate on future hits.
The inaugural class of inspirational Secret Genius ambassadors included some of today's greatest hitmakers, including Boi-1da, Erika Ender, James Fauntleroy, Starrah and more. The first-ever Secret Genius Awards honored the creative forces behind the year's biggest hits, including Rick Rubin, who was presented with the Legendary Genius Award.
Now coming up on its second year and second cohort, Spotify will once again feature these songwriters in the podcast and Songshops, and honor them at the second annual Secret Genius Awards later in the year.
The next wave of ambassadors will help continue the program's mission of celebrating the songwriters and producers of the music industry. This year, honorees of the global initiative will include:
Ali Tamposi (US): Songwriter for Camila Cabello, Selena Gomez, Liam Payne
Ben Billion (US): Producer for The Weeknd, Maroon 5, Beyonc
Benny Blanco (US): Producer and Songwriter for Ed Sheeran, Halsey, Justin Bieber, Kanye West
Frank Dukes (Canada): Producer for Cardi B, The Weeknd, Camila Cabello
Ina Wroldsen (Norway): Songwriter for Calvin Harris, Clean Bandit, Jess Glynne
Jamie Scott (UK): Producer for Rudimental, Niall Horan, Major Lazer
Murda Beatz (US): Producer for Drake, Migos, Travis Scott
Shane McAnally (US): Songwriter for Sam Hunt, Miranda Lambert, Thomas Rhett
Sky A. Ramirez (US): Producer for J Balvin, Juanes, Karol G
Tayla Parx (US): Songwriter for Janelle Mon e, Demi Lovato, Julia Michaels
To honor the new class of Secret Genius Ambassadors, Spotify hosted a dinner at the home of Troy Carter, Global Head of Creator Services. There, some of the most influential names in music gathered to toast an incredible group of visionaries including legends and rising stars such as Quincy Jones, Halsey, and Bebe Rexha. Hard work pays off, noted songwriter Ben Billion at the dinner. Thank you Spotify Secret Genius for acknowledging the craft behind the scenes.
Last year our vision of creating a community of songwriters became a reality and we aim to inspire the next generation by announcing a new class of ambassadors as we continue our commitment to music creators, explained Tiffany Kumar, Spotify's Global Head of Songwriter Relations. With Secret Genius, Spotify is able to reveal, celebrate and bring these talents together to foster more creativity.
Various upcoming Secret Genius Ambassadors noted how excited they were for the opportunity.
"Im honored to be one of the Spotify Secret Genius Ambassadors this year. Its great to be part of a program designed to give songwriters and producers more recognition, said Scott. Im looking forward to the year ahead and trying to help make a difference with the Secret Genius team, in what is an extremely exciting time in the music industry." - Jamie Scott
I am incredibly excited and honored to be a Secret Genius Ambassador and I am very much looking forward to working with Spotify. - Ina Wroldsen
"I'm very pleased to be chosen as a Spotify Ambassador, and join the amazing group of writers and producers who have come before me. I look forward to working with Spotify and continuing to build new and exciting ways to work with the songwriting community." - Ali Tamposi
Celebrating these songwriters and visionaries is a year-round responsibility. In just the last few weeks, Secret Genius has hosted several songwriting experiences, including a partnership with Keep Cool Records (RCA) that led to the first-ever artist-led three-day songshop. This songshop brought together an incredible group of songwriters and producers from London on da Track to Jude Demorest to work on Normanis upcoming debut album.
Additionally, Motown and Secret Genius hosted an intimate listening experience with NE-YO in which he played songs from his upcoming album Good Man. He was joined by Tayla Parx, writer for Khalid, Janelle Mon e and Christina Aguilera, to discuss the creative process and songwriting. Following the success of Spotify's first Secret Genius 360 Live event in London, Spotify expanded the event to Stockholm where attendees were able to play demos for feedback from local managers and publishers.
Check out SecretGenius.com for more information on the program.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dre...
13/02/2026
Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...
13/02/2026
France T l visions has successfully launched France 2 UHD featuring Dolby Vision...
13/02/2026
Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...
13/02/2026
The men's figure skating long-form program is tonight, and it promises to be an exciting night for fans in the stands, fans at home, and even the production...
13/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
13/02/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
13/02/2026
Teradek announces the launch of RF-X Auto Switcher, a revolutionary appliance designed to deliver flawless, uncompromised signal integrity for the world's m...
13/02/2026
Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distributi...
13/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
13/02/2026
Far from the action in the snow and on the ice, the team controls the production...
13/02/2026
The Daytona 500 is called The Super Bowl of Racing for a reason. Whether it's the culmination to five days of action on the track, the sheer size and scop...
13/02/2026
For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, sprea...
13/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
13/02/2026
By Jessica Herndon
We may have just wrapped an unforgettable 2026 Sundance Film...
13/02/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
13/02/2026
This Wednesday in Los Angeles, Spotify brought together a group of podcast creat...
13/02/2026
Yesterday, Spotify and LoveShackFancy hosted a Galentine's and Gents Lunch a...
13/02/2026
The upgrade to a Project 25 network provides state agencies communicating on the Statewide Law Enforcement Radio System flexibility to tailor the network to the...
13/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...
13/02/2026
Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company.
Annie Breislin, Operations Manager, and Charles ...
13/02/2026
Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...
13/02/2026
At BSC Expo 2026, Mavis announced full support for the Accsoon SeeMo series of iOS camera adapters across Mavis Camera and Mavis Monitor apps. This new integrat...
13/02/2026
Executing technically ambitious live streams, virtual productions, and immersive media today requires talent, creativity, and the right supporting technology. L...
13/02/2026
Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN's IP video transport services as satellite capac...
13/02/2026
Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO'...
13/02/2026
Wireless IP intercom underpins agile, multi-location live production workflows
Digital Azul, the independent production powerhouse specialising in complex liv...
13/02/2026
Actus Digital, a LiveU company, will unveil major new enhancements to its Actus X Intelligent Monitoring Platform at NAB Show (LiveU booth N1740), reinforcing i...
13/02/2026
Globecast, a worldwide leader in broadcast services, and leading video software provider, Synamedia, today announced that Pitch International (Pitch), the leadi...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/02/2026
What can I watch on UKTV this week?What can I stream on U this week?
This guide highlights romantic dramas for Valentine's Day, alternative relationship t...
13/02/2026
New RT series tells stranger-than-fiction stories of Irish con artists
Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player
Swindlers, a...
12/02/2026
Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...
12/02/2026
The vendor's VP of Product Management explains how quality assurance, monito...
12/02/2026
LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...
12/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...