The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms.
Pay TV continues its decline while a growing number of consumers migrate to OTT services and streaming platforms. However, subscription fatigue is increasingly common as users juggle multiple subscriptions, each requiring separate logins and payments. The financial expense, paired with the hassle of switching between the platforms of the global streaming giants, frustrates consumers.
It s safe to say that the migration is at an inflection point. The fatigue, coupled with the reluctance to remain tied to non-flexible Pay TV packages, is driving the industry to transform and introduce a new consumer experience, and that experience is clear.
A single destination where consumers have easy access and the flexibility to manage their preferred subscriptions and channels.
The market opportunity is far too large to ignore the cry of the consumers. The global video streaming market size accounted for USD 129.80 billion in 2024 and is predicted to reach around USD 865.85 billion by 2034, growing at a solid compound annual growth rate (CAGR) of 20.90% from 2024 to 2034, according to Precedence Research. The North American video streaming market size reached USD 34.19 billion in 2023. These statistics reveal the scale of the global opportunity.
Telcos, PayTV, OTT services, and streaming platforms must adapt and evolve their business and operational models to not only retain existing customers, but to attract new ones. The decisions they make around transformation will determine whether they grow or contract their subscription business.
Streamlined streaming: the power of convenience Convenience is paramount when it comes to reducing subscription fatigue. Customers are easily overwhelmed by the painful experience of subscription management and delivery across multiple services. The consequence of which is often indecision and lack of action. The goal is to reduce the complexity of the entire experience. The audience simply wants to easily find and watch a variety of quality content, which is not always as easy as it may sound.
Take the example of the show Manifest. While Netflix has the rights to stream seasons one, two and four, in the UK season three is not on Netflix due to licensing restrictions. To watch season 3, consumers have to also subscribe to SkyGo or NowTV. This is not exactly the seamless experience that binge watchers want. In fact, a study by CordCutting.com found that convenience, alongside cost and content, is one of the top three priorities for consumers when choosing or switching streaming platforms.
A single marketplace that manages all subscriptions dramatically enhances the user experience. Features like self-care for subscriptions, unified interfaces for content discovery, and streamlined subscription management play a significant role in achieving this convenience. By providing a centralized platform where users can manage all their subscriptions effortlessly, Telcos can ensure a smoother, more enjoyable viewing experience for their often fickle customers.
Coupled with Amdocs' findings that consumers expect improved experiences with increased costs, these statistics demonstrate a need to provide better experiences to retain customers.
Keep the stream flowing to boost retention and maximize revenue The bundle game is often the best option to reduce churn. According to Forbes, 44% of respondents admit to subscribing to a service solely to watch a single favorite show. Take the example of the popular The Mandalorian on Disney . When the season finishes, many subscribers could be tempted to cancel then resubscribe once the new season starts. But if the Disney subscription is combined with a mobile or broadband plan or perhaps Spotify, viewers are less likely to cancel as they need continued access to their mobile, internet, and favorite music.
Vubiquity addresses these challenges through its Subscription Marketplace Suite, a super aggregation and subscription bundling solution. This super aggregation allows Telco operators to bundle over-the-top (OTT) streaming services, live linear, and other digital subscription services like gaming, music, lifestyle or other apps, to create a rich and personalized experience for their subscribers. Flexible bundle options include precisely curated "skinny bundles" designed around consumers viewing habits, providing a fresh approach to the Pay TV model. Skinny bundles are targeted, cost-effective packages like Now TV in the US or TV from Canal in France that offer essential channels at a lower cost, often without a contract, making them attractive to budget-conscious consumers.
This structure offers a compact package of subscriptions with optional add-ons, blending direct distribution (Linear and On-Demand) with OTT Direct-to-Consumer Apps, thereby leading to a more affordable and targeted offering. The versatility of business models, from Ad-supported freemium to paid subscriptions with all the advanced add-ons and bundling options, helps service providers reach the largest addressable market.
Adding to its client-centric philosophy, Vubiquity s platform incorporates a suite of integration layers that streamlines the viewer s journey. With modules dedicated to the Partner's onboarding and aggregation, Commerce and Subscription Management, and Experience Management across all the distribution channels (Marketplace and Applications), this modular solution handles the end-to-end value chain of aggregation and offers to consumers a single place to discover, subscribe, and access their digital media services and content.
The platform s la carte capabilities pave the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms. 
