The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms.
Pay TV continues its decline while a growing number of consumers migrate to OTT services and streaming platforms. However, subscription fatigue is increasingly common as users juggle multiple subscriptions, each requiring separate logins and payments. The financial expense, paired with the hassle of switching between the platforms of the global streaming giants, frustrates consumers.
It s safe to say that the migration is at an inflection point. The fatigue, coupled with the reluctance to remain tied to non-flexible Pay TV packages, is driving the industry to transform and introduce a new consumer experience, and that experience is clear.
A single destination where consumers have easy access and the flexibility to manage their preferred subscriptions and channels.
The market opportunity is far too large to ignore the cry of the consumers. The global video streaming market size accounted for USD 129.80 billion in 2024 and is predicted to reach around USD 865.85 billion by 2034, growing at a solid compound annual growth rate (CAGR) of 20.90% from 2024 to 2034, according to Precedence Research. The North American video streaming market size reached USD 34.19 billion in 2023. These statistics reveal the scale of the global opportunity.
Telcos, PayTV, OTT services, and streaming platforms must adapt and evolve their business and operational models to not only retain existing customers, but to attract new ones. The decisions they make around transformation will determine whether they grow or contract their subscription business.
Streamlined streaming: the power of convenience Convenience is paramount when it comes to reducing subscription fatigue. Customers are easily overwhelmed by the painful experience of subscription management and delivery across multiple services. The consequence of which is often indecision and lack of action. The goal is to reduce the complexity of the entire experience. The audience simply wants to easily find and watch a variety of quality content, which is not always as easy as it may sound.
Take the example of the show Manifest. While Netflix has the rights to stream seasons one, two and four, in the UK season three is not on Netflix due to licensing restrictions. To watch season 3, consumers have to also subscribe to SkyGo or NowTV. This is not exactly the seamless experience that binge watchers want. In fact, a study by CordCutting.com found that convenience, alongside cost and content, is one of the top three priorities for consumers when choosing or switching streaming platforms.
A single marketplace that manages all subscriptions dramatically enhances the user experience. Features like self-care for subscriptions, unified interfaces for content discovery, and streamlined subscription management play a significant role in achieving this convenience. By providing a centralized platform where users can manage all their subscriptions effortlessly, Telcos can ensure a smoother, more enjoyable viewing experience for their often fickle customers.
Coupled with Amdocs' findings that consumers expect improved experiences with increased costs, these statistics demonstrate a need to provide better experiences to retain customers.
Keep the stream flowing to boost retention and maximize revenue The bundle game is often the best option to reduce churn. According to Forbes, 44% of respondents admit to subscribing to a service solely to watch a single favorite show. Take the example of the popular The Mandalorian on Disney . When the season finishes, many subscribers could be tempted to cancel then resubscribe once the new season starts. But if the Disney subscription is combined with a mobile or broadband plan or perhaps Spotify, viewers are less likely to cancel as they need continued access to their mobile, internet, and favorite music.
Vubiquity addresses these challenges through its Subscription Marketplace Suite, a super aggregation and subscription bundling solution. This super aggregation allows Telco operators to bundle over-the-top (OTT) streaming services, live linear, and other digital subscription services like gaming, music, lifestyle or other apps, to create a rich and personalized experience for their subscribers. Flexible bundle options include precisely curated "skinny bundles" designed around consumers viewing habits, providing a fresh approach to the Pay TV model. Skinny bundles are targeted, cost-effective packages like Now TV in the US or TV from Canal in France that offer essential channels at a lower cost, often without a contract, making them attractive to budget-conscious consumers.
This structure offers a compact package of subscriptions with optional add-ons, blending direct distribution (Linear and On-Demand) with OTT Direct-to-Consumer Apps, thereby leading to a more affordable and targeted offering. The versatility of business models, from Ad-supported freemium to paid subscriptions with all the advanced add-ons and bundling options, helps service providers reach the largest addressable market.
Adding to its client-centric philosophy, Vubiquity s platform incorporates a suite of integration layers that streamlines the viewer s journey. With modules dedicated to the Partner's onboarding and aggregation, Commerce and Subscription Management, and Experience Management across all the distribution channels (Marketplace and Applications), this modular solution handles the end-to-end value chain of aggregation and offers to consumers a single place to discover, subscribe, and access their digital media services and content.
The platform s la carte capabilities pave the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms. 
