The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms.
Pay TV continues its decline while a growing number of consumers migrate to OTT services and streaming platforms. However, subscription fatigue is increasingly common as users juggle multiple subscriptions, each requiring separate logins and payments. The financial expense, paired with the hassle of switching between the platforms of the global streaming giants, frustrates consumers.
It s safe to say that the migration is at an inflection point. The fatigue, coupled with the reluctance to remain tied to non-flexible Pay TV packages, is driving the industry to transform and introduce a new consumer experience, and that experience is clear.
A single destination where consumers have easy access and the flexibility to manage their preferred subscriptions and channels.
The market opportunity is far too large to ignore the cry of the consumers. The global video streaming market size accounted for USD 129.80 billion in 2024 and is predicted to reach around USD 865.85 billion by 2034, growing at a solid compound annual growth rate (CAGR) of 20.90% from 2024 to 2034, according to Precedence Research. The North American video streaming market size reached USD 34.19 billion in 2023. These statistics reveal the scale of the global opportunity.
Telcos, PayTV, OTT services, and streaming platforms must adapt and evolve their business and operational models to not only retain existing customers, but to attract new ones. The decisions they make around transformation will determine whether they grow or contract their subscription business.
Streamlined streaming: the power of convenience Convenience is paramount when it comes to reducing subscription fatigue. Customers are easily overwhelmed by the painful experience of subscription management and delivery across multiple services. The consequence of which is often indecision and lack of action. The goal is to reduce the complexity of the entire experience. The audience simply wants to easily find and watch a variety of quality content, which is not always as easy as it may sound.
Take the example of the show Manifest. While Netflix has the rights to stream seasons one, two and four, in the UK season three is not on Netflix due to licensing restrictions. To watch season 3, consumers have to also subscribe to SkyGo or NowTV. This is not exactly the seamless experience that binge watchers want. In fact, a study by CordCutting.com found that convenience, alongside cost and content, is one of the top three priorities for consumers when choosing or switching streaming platforms.
A single marketplace that manages all subscriptions dramatically enhances the user experience. Features like self-care for subscriptions, unified interfaces for content discovery, and streamlined subscription management play a significant role in achieving this convenience. By providing a centralized platform where users can manage all their subscriptions effortlessly, Telcos can ensure a smoother, more enjoyable viewing experience for their often fickle customers.
Coupled with Amdocs' findings that consumers expect improved experiences with increased costs, these statistics demonstrate a need to provide better experiences to retain customers.
Keep the stream flowing to boost retention and maximize revenue The bundle game is often the best option to reduce churn. According to Forbes, 44% of respondents admit to subscribing to a service solely to watch a single favorite show. Take the example of the popular The Mandalorian on Disney . When the season finishes, many subscribers could be tempted to cancel then resubscribe once the new season starts. But if the Disney subscription is combined with a mobile or broadband plan or perhaps Spotify, viewers are less likely to cancel as they need continued access to their mobile, internet, and favorite music.
Vubiquity addresses these challenges through its Subscription Marketplace Suite, a super aggregation and subscription bundling solution. This super aggregation allows Telco operators to bundle over-the-top (OTT) streaming services, live linear, and other digital subscription services like gaming, music, lifestyle or other apps, to create a rich and personalized experience for their subscribers. Flexible bundle options include precisely curated "skinny bundles" designed around consumers viewing habits, providing a fresh approach to the Pay TV model. Skinny bundles are targeted, cost-effective packages like Now TV in the US or TV from Canal in France that offer essential channels at a lower cost, often without a contract, making them attractive to budget-conscious consumers.
This structure offers a compact package of subscriptions with optional add-ons, blending direct distribution (Linear and On-Demand) with OTT Direct-to-Consumer Apps, thereby leading to a more affordable and targeted offering. The versatility of business models, from Ad-supported freemium to paid subscriptions with all the advanced add-ons and bundling options, helps service providers reach the largest addressable market.
Adding to its client-centric philosophy, Vubiquity s platform incorporates a suite of integration layers that streamlines the viewer s journey. With modules dedicated to the Partner's onboarding and aggregation, Commerce and Subscription Management, and Experience Management across all the distribution channels (Marketplace and Applications), this modular solution handles the end-to-end value chain of aggregation and offers to consumers a single place to discover, subscribe, and access their digital media services and content.
The platform s la carte capabilities pave the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
The era of cord cutting continues to redefine how consumers access their favorite content, presenting both challenges and opportunities for broadcast executives, telecommunications companies (Telcos), PayTV providers, OTT services, and streaming platforms. 
