WideOrbit Announces More an ,500 Stations and Networks Live on its Advertising Traffic Software Platforms

Key Milestone Underscores Advertising Management Software Vendor's Momentum and Leadership Position San Francisco, July 30, 2013 WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that more than 2,500 stations and networks are operating on its advertising traffic software platforms. The company also reports significant adoption of its supporting solutions, further emphasizing WideOrbit's momentum in the industry.

We've made excellent progress recently and I'm really proud of our team, said Eric R. Mathewson, Founder and CEO of WideOrbit. WideOrbit operates on the principle that we only succeed when our clients are very happy and that focus has been the driver behind our entire business. As we continue to expand our product lines and grow our client base, we'll continue to put our customers first and strive to maintain the best software and services in the advertising media industry.

WideOrbit media software manages the advertising operations of TV stations, radio stations, media networks, non-linear video, digital display and mobile. WideOrbit software solutions encompass CRM/Contact Management, Sales Force Automation, Order Entry, Pricing Optimization, Scheduling of Programming and Commercials, Promotion Optimization, OnAir Automation, Accounts Receivable and Billing.

WideOrbit's core traffic solution, WO Traffic, was first commercially installed in December 2001 at WTKR-CBS-TV in Norfolk, Virginia, then owned by The New York Times. In April 2011, the company had more than 2,000 stations and networks live on WO Traffic. Since then, an average of 18 stations or networks have been installed with WO Traffic each month and more than 150 stations and networks have been converted to WO Traffic from the Orion system, acquired by WideOrbit in November 2010. In that same period, WideOrbit launched WO Network, a comprehensive solution for managing network ad sales and commercial operations, and WO Analytics, an advanced Business Intelligence solution for stations and networks. In addition, the company acquired OneDomain, an advertising sales and account management software vendor, and implemented more than 750 additional licenses for software products, including WO Media Sales, WO Media CRM, WO Program, WO Mobile and WO Automation for Radio. This tremendous momentum and continued commitment to client satisfaction and success strengthens WideOrbit's leadership position in the industry.



About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

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