
Ben Affleck to star in new Michael Jordan documentary AIR Ben Affleck to portray Nike founder Phil Knight in new film Air , a drama tracing the origins Michael Jordan's partnership with the company.
by Mariette Adams
31-01-2023 09:15
in Entertainment
Michael Jordan with his signature Nike shoe. Photo: Nike
Ben Affleck will portray Nike co-founder Phil Knight in a new film called Air , a sports drama that traces the origins of Michael Jordan's highly successful partnership with the shoe company.
--
The film centers on the story of Sonny Vaccaro, portrayed by Matt Damon, the man who worked to sign Jordan to a deal to sport the company's shoes. The deal was eventually signed in 1984 while Jordan was a rookie with the Chicago Bulls.
The show will be based on the true story of how Vaccaro, a salesman for Nike in the 1980s, worked tirelessly to convince MJ to sign with the Swoosh. It's well documented that MJ, arguably the greatest basketball player of all time, almost went with a different brand, but this dramatisation will hopefully set the story straight. Affleck will take on writing, directing, starring, and production duties.
Air is being made possible by a deal between Amazon Studios and Skydance Sports, who are finalising their agreement. Mandalay Pictures will also be involved with production. Skydance Sports president Jon Weinbach and Mandalay Pictures chairman Peter Guber previously were involved with production of The Last Dance, sports documentary miniseries depicting Jordan's career.
--
The release date of the film has been set for 15 April.
ALSO READ: Top 10 best-selling sneakers of 2022
THE JORDAN x NIKE STORY: As reported by SportsKeeda.com, in this deep-dive into the Nike-Jordan partnership, MJ signed a deal with Nike during his NBA rookie season in 1984. At the time, Adidas and Converse were on top of the sneaker chain. Prior to Jordan's partnership with Nike, it seemed like he was going to sign with Adidas. Nike, however, offered the rookie a more lucrative offer, worth $500,000 per year, that MJ couldn't turn down.
--
Nike Air Jordan made its debut in late 1984 when MJ wore his signature shoes for the first time. Jordan wearing the pair in-game was controversial. The league had a rule that allowed players to only wear white sneakers regardless of brand.
The Air Jordans had a red, black and white colorway representing the Chicago Bulls' colors. Because of that, every time Jordan wore those shoes, he was fined $5,000. It didn't matter though as Nike was willing to shoulder all the expenses just so MJ could promote his shoes.
MJ was able to stir up enough hype before the Air Jordans officially launched in retail stores. Nike's Air Jordans was released in 1985 and exceeded predictions in sales. In the first year alone, Air Jordans sold for $126 million. These shoes are what put Nike on the map.
Jordan went on to become arguably the greatest basketball player of all time. His shoeline expanded and has gone on to arguably become the greatest sneaker line of all time. According to Centuro Global, as of 2020, MJ has made $1.3 billion from his Nike deal.
ALSO READ: Top 10 most expensive sneakers: Be prepared to be SHOCKED!
MJ's game worn Air Jordans. Photo: Nike.
SOAPIE QUIZ: How well do you know Uzalo'? WIN R1 000 in cash! ENTER HERE
Africa Stories
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
08/04/2025
We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/03/2025
Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...
28/02/2025
The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...
27/02/2025
Beginner Coding in Python: Building the Simplest AI Chat Companion Possible
AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas
You can ear...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
06/12/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the cl...
30/11/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
16/11/2024
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
16/11/2024
The National Film and Video Foundation (NFVF) invites emerging female producers ...
16/11/2024
The National Film and Video Foundation (NFVF) invites current masters students t...
30/10/2024
Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...
30/10/2024
BEST ACHIEVEMENT IN SOUND DOCUMENTARY
!Aitsa
Practitioner: Simon Kohler
Production House: MED CINE
BEST ACHIEVEMENT IN EDITING DOCUMENTARY
Rise: The Si...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
19/10/2024
The National Film and Video Foundation (NFVF) invites postgraduate students to s...
15/10/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
11/10/2024
10 October 2024 Johannesburg, South Africa - The National Film and Video Found...
09/10/2024
Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...
04/10/2024
SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...
04/10/2024
Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...
01/10/2024
Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...
24/09/2024
Every little girl out there who has felt different because they are not what soc...
09/09/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
09/08/2024
Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...
01/08/2024
Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024
PARIS, 1 August 2024 Globecast, the lead...
16/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/07/2024
The NFVF, an agency of the Department of Sport, Arts and Culture that is created...
02/07/2024
Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...
11/06/2024
Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...
31/05/2024
The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...
22/05/2024
Judge blocks auction of Elvis Presley's Graceland estateA judge in Tennessee has temporarily halted a foreclosure sale of Graceland, the historic home of El...
22/05/2024
Skeem Saam: Wednesday's episode, 22 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
22/05/2024
Tonight's Scandal: Jojo draws a line in the sand and Phaka must make a decis...
22/05/2024
Tonight on House of Zwide: A costly request from Adani and Keletso, breaking the...
22/05/2024
Tonight on Smoke and Mirrors: Dikeledi's death at the hands of Mthetho leave...
22/05/2024
Skeem Saam: Tuesday's episode, 21 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soap...
22/05/2024
Shaka ILembe': Mzansi Magic denies food poisoning incident, confirms deathMzansi Magic has responded following reports that two Shaka ILembe' season tw...
22/05/2024
Bridgerton's third season sizzles with record-breaking viewership Bridgerton' Season 3 Part 1 shattered records with a staggering 45.1 million views wit...
22/05/2024
Tonight on Skeem Saam: The Maputlas find out about Ntswaki's liesDon't miss Wednesday, 22 May's riveting episode of South African soapie Skeem Saam ...
21/05/2024
WATCH: Tonight's Scandal teaser - 21 May 2024Don't miss Tuesday, 21 May's riveting episode of South African soapie Scandal! on e.tv on DStv channel ...
21/05/2024
Tonight on Skeem Saam: Sthoko and Babeile's reunion puzzles and shatters the...
21/05/2024
Tonight on House of Zwide: Soka is forced to lie after Mampho catches him prepar...
21/05/2024
Skeem Saam: Monday's episode, 20 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapi...