Oct 31 2018 Based on the Entertainment Tonight Brand,
ET Live Is Available to Stream for Free Across Digital Platforms
ET Live Features Live, Anchored Coverage of Breaking Entertainment News,
Behind-the-Scenes Exclusives, Plus Special Event and Red Carpet Coverage
ET Live Hosts Include Lauren Zima, Denny Directo,
Cassie DiLaura, Tanner Thomason, Jason Carter and Melicia Johnson
Oct. 31, 2018 - CBS today announced the launch of ET Live, a free 24/7 direct-to-consumer streaming network dedicated to all things entertainment. Developed in close collaboration between CBS Interactive and CBS Television Distribution's top-rated entertainment newsmagazine ENTERTAINMENT TONIGHT, ET Live expands the ENTERTAINMENT TONIGHT brand beyond television, catering to entertainment super-fans with live coverage of the day's top stories.
ET Live taps into the legacy of ENTERTAINMENT TONIGHT's brand, taking advantage of its credibility, authority and access to deliver 24/7 programming covering the latest developing entertainment stories, breaking news, celebrity interviews, features, and behind-the-scenes and red carpet coverage, as well as celebrity fashion, beauty and lifestyle trends.
From CBS All Access to CBSN and CBS Sports HQ, we are dedicated to bringing consumers best-in-class streaming services, said Rob Gelick, Executive Vice President and General Manager, CBS Entertainment Digital for CBS Interactive. ET Live is a natural expansion of our strategy and expertise in this area. We have the great advantage of being able to apply key learnings from our leading digital entertainment properties and marry that with the #1 entertainment brand in ENTERTAINMENT TONIGHT to create a new offering for the next generation of entertainment consumers, those that are platform-agnostic and expect content to be accessible anytime, anywhere.
For almost four decades, ENTERTAINMENT TONIGHT has set the gold standard for entertainment news, utilizing our unique access to celebrities and sets to bring original reporting and great storytelling to every defining pop culture and entertainment topic and event, said Becky Brooks, Senior Vice President of Multiplatform Programming for CBS Television Distribution. We were the first to invent the daily entertainment news genre, and now the first to bring an always-on, 24/7 entertainment streaming channel to serve our expanding audience of loyal and new viewers.
ET Live is complementary to the ENTERTAINMENT TONIGHT on-air broadcast and will feature originally produced programming hosted by a stable of fresh, rising talent including co-hosts Lauren Zima, Denny Directo, Cassie DiLaura, Tanner Thomason, Jason Carter and Melicia Johnson. In addition, ENTERTAINMENT TONIGHT hosts Nancy O'Dell, Kevin Frazier, Nischelle Turner and Keltie Knight will regularly appear in segments to promote what's coming up and exclusive to the on-air broadcast. For anchor information, click here.
At launch, ET Live is available online at ETLive.com, via Android and iOS devices through the ET Live app, on Apple TV, and on Amazon Fire TV, with additional platforms coming soon.
In addition, ET Live will be integrated into the CBS All Access subscription service's live feed across additional devices and platforms, giving users the ability to toggle between their live local CBS feed, CBSN and ET Live's coverage. ET Live will also be available as a feed within CBSN, CBS' 24/7 streaming news service, across additional devices and platforms.
ET Live replicates CBS' highly successful model used to launch CBSN, the 24/7 streaming news service from CBS News and CBS Interactive, and CBS Sports HQ, for sports news, highlights and analysis. Like CBSN and CBS Sports HQ, viewers will be able to control and personalize their experience - they can watch live, or jump back to watch previous segments on-demand depending on what they're most interested in.
About ENTERTAINMENT TONIGHT
ENTERTAINMENT TONIGHT is a multiplatform entertainment news brand, with a cross-screen portfolio that includes the #1 entertainment newsmagazine on television with nearly 5 million viewers daily; the 24/7 streaming channel ET Live; and a top entertainment news network online, delivering more than 150 million video views per month. ETonline.com averages 20 million monthly unique visitors in the U.S. per comScore, while ET's social audience reaches more than 70 million U.S. users monthly. ENTERTAINMENT TONIGHT is executive produced by Sharon Hoffman, and ET Live is co-executive produced by Chris Russell.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS' businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, and CBS EcoMedia. For more information, go to www.cbscorporation.com.
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