Overview of the Fujifilm Exhibition at Photokina 06

Overview of the Fujifilm Exhibition at Photokina 2016

06.09.2016

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the company will be participating in Photokina 2016, the world's largest trade fair for the photographic and imaging industries, held in Cologne, Germany on September 20-25, 2016. Fujifilm's corporate slogan Value from Innovation will also serve as the company's Photokina 2016 exhibition slogan, and we will be exhibiting products and solutions from a wide range of photographic and imaging fields-from input through to output-created with Fujifilm's proprietary and innovative technologies that offer new value.

Fujifilm's exhibition will include a Touch & Try Corner for our X Series of premium mirrorless cameras, never-before-seen super enlarged silver halide prints of images captured with our X Series cameras, and an impressive gallery featuring silver halide prints of works created by X-Photographers. There will also be displays of the fun and enjoyment to be had with instant photos, the immersive photo and brand experience concept store Wonder Photo Shop, as well as a range of products and services that only a company with the technological prowess and wealth of experience of Fujifilm is able to offer. Staff at our Touch & Try Corner look forward to welcoming all visitors to come and try out our products and services for themselves.

Fujifilm Exhibition Outline At Photokina 2016, our exhibition will be divided into two separate areas: the General Area (digital cameras and photo imaging) and the Retail Area. Both these areas will display a wide range of products and services.

Digital cameras

X Series Touch & Try Corner

This corner will feature the FUJIFILM X-Pro2 which was released this spring, the flagship model FUJIFILM X-T2 which is scheduled for release in September, and the FUJIFILM X-A3 which was announced on August 25 this year. Moreover, in addition to the compact, lightweight XF23mmF2 R WR lens, we have further enhanced our lineup of interchangeable lenses (from 15 to 23) and visitors will have the opportunity to try out our complete lineup for themselves. We look forward to welcoming visitors to experience Fujifilm's amazingly high image quality and color reproduction capabilities, and the resolving power of our FUJINON high quality lenses that are used by professionals throughout the world.

X-Photographers Stage

A special stage has been set up to present a series of live talk shows by 16 professional photographers from seven countries around the world, active in such fields as fashion, documentaries, motor sports and nature photography. These X-Photographers will introduce some of their own photographic creations taken with X Series cameras, discuss their personal impressions of the various cameras, and explain the various benefits of Fujifilm's X Series digital cameras.

For further details, please see the dedicated X-series @ photokina webpage.

At the newly-established Live Demo Corner, X-Photographers will also hold workship-style sessions to introduce the diverse array of advantages of using X Series cameras (including, the high image quality, outstanding color reproduction, easy operability and the compactness and easy portability not seen with other digital single lens reflex cameras).

X-Photographers Gallery

This gallery will feature works created by the X-Photographers taking part in the live talk shows displayed on silver halide prints on professional paper. Come along and see for yourself enlarged prints that highlight the outstanding image quality, color reproduction and power of expression for which X Series cameras are renowned. There will also be super enlarged prints at the entrance to the Fujifilm booth, where visitors are sure to be overwhelmed by the sheer size and breathtaking quality of the prints.

Quick Maintenance Service

We are also providing free of charge cleaning and simple maintenance services for Fujifilm digital cameras and lenses as well as firmware updates. Please note that these services will apply to Fujifilm X Series cameras and XF/XC lenses only (reservations not required, opening times: 10:00-17:00).

Camera Rental Service

Throughout the duration of Photokina 2016, we will also be providing a camera rental service at the X Series Corner of the Fujifilm booth. Cameras available for rental are the X-T2, X-Pro2, X-E2S, X-T10, X100T and the X70, as well as a variety of XF lenses (all rentals free of charge, reservations not required).

For further details, please see the dedicated X Series @ photokina webpage.

Free of charge print services for X Series users

Owners of our X Series camera and users of our X Series camera rental service will also be able to benefit from the free of charge print service we will be providing throughout the duration of Photokina 2016. This service entitles users to receive a silver halide print from the Frontier LP5700R and an original picture frame at our Wonder Photo Shop Corner.

Just bring along the image you have taken with an X Series camera that you would like to have printed, and we will provide you with an X Series high-resolution silver halide print with the kind of stunning color reproduction that only Fujifilm is able to achieve.

Photo Imaging

instax

At our instax corner, we will introduce our rich lineup of instax cameras that have been designed to suit all lifestyles and tastes. We will be setting up a print experience booth where visitors will be able to witness a wide variety of ways to enjoy instax, including taking photos and printing with the instax mini 70, the instax WIDE 300 and the instax SHARE SP-2 smartphone printer. The booth will also feature a gallery with exhibits of instant photos taken by instax photographers from around the world.

In addition to presenting our wide range of camera variatio

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