
Trivia Q12 output from Mexico a version of its daily quiz show via mobile users in Latin America La startup espa ola inicia su internacionalizaci n con el objetivo de adaptarse mejor, tanto en horarios como en contenidos, a las particularidades del usuario de Am rica Latina.
The Spanish startup Q12 Trivia, responsable del xito alcanzado con su programa Q12 (que se emite en directo cada noche a trav s de una app m vil), ha elegido M xico para iniciar su internationalization. Desde all emitir una versi n de su concurso adaptada a los usuarios de Am rica Latina, con un horario de emisi n que facilitar su participaci n, as como con un lenguaje y unas tem ticas de preguntas m s pr ximas a la realidad mexicana y de Sur del continente.
Actualmente el 98% de los Qdoceros' son espa oles, calculamos que de Am rica Latina nos llega apenas un 1% de las conexiones. La diferencia horaria dificulta que el p blico latinoamericano pueda participar con nosotros. Por ese motivo hemos decidido establecernos en M xico y desde all ofrecerles la oportunidad de participar en el concurso en igualdad de condiciones que aqu lo hacen los usuarios espa oles , explica Carlos Alc ntara, fundador y CEO de Q12 Trivia.
Los dos presentadores elegidos para conducir el espacio ser n la actriz, presentadora e influencer Ruiz Odemaris, y el actor y locutor de radio Alex Aguilar. Ambos se dar n el relevo para, cada noche a las 21:00 (hora local de Ciudad de M xico), formular las 12 preguntas que permitir n a los acertantes repartirse un premio diario de 2.500 pesos (115 euros) y un bote especial de 5.000 pesos (230 euros) en el programa de los domingos.
Desde el inicio de sus emisiones en Espa a, hace ahora siete meses, Q12 ha acumulado m s de 1,3 millones de descargas de la app, disponible para iOS y Android. El promedio actual de participantes concurrentes se sit a en los 100.000 usuarios diarios, y el pico m ximo de audiencia se sit a en los 156.000 Qdoceros'. En total, el concurso ha repartido ya m s de 100.000 euros en premios entre m s de 15.000 personas, y pr ximamente dar a conocer nuevas sorpresas y programas especiales.
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