Twist's recently signed storytelling Director, Igor Borghi, has just completed a number of projects which have surprisingly called for him to channel a darker tone. This stint includes projects for Virgin Radio, Dr. Giorgini, NBC's Studio Universal, and monster.com. These projects come on the heels of Borghi's equally edgy work for Parisian Gentleman and Sognid'oro Tea.
The street-cast spot for pharmaceutical company Dr. Giorgini features criminals who allow themselves to succumb to their sleepy, safer selves after using the product. Borghi was recognized at Cannes again this year for the Dr. Giorgini work, helmed by DVLBBDO which made a couple of shortlists. To view the new Dr. Giorgini spot entitled Make the World a Peaceful Place, go here: https://reel.io/__BmQ6e
Virgin Radio's TV and web spot personifies death, in a poetic portrayal of a woman gripped by the immortality of music. An ode to musicians like Kurt Cobain, whose music has survived them, this spot culminates in the line Music Is Life . To view the new Virgin Radio spot entitled Death go here: https://reel.io/__QPrik
Similarly, Igor's work for NBC's Studio Universal opens on a thirty seconds of a gripping chase and fight scene which brings the subjects into the bedroom of an unsuspecting young couple. The Monster.com campaign shares the inner monologue of inanimate objects while we witness the human source of their angst while Parisian Gentlemen's spot gives us another inside view at how inappropriate a world without Gentlemen is. Borghi's string of dark spots had some origin with an award-winning spot he did for Sognid'oro's chamomile tea, which parallels drinking and driving with a toddler knocked out in his living room by a tea-induced sleep.
Borghi, who has covered a range of qualities as a director, comments on this recent streak of moody work: There is certainly a different type of awareness on set that this work requires. For instance, it was raining when we were shooting the bank robbery scene, so the crew was under umbrellas - incredibly, we didn't look like a crew. You could barely see the steadicam operator. During the third take of the guys running in the direction of the car, a woman started screaming loudly and freaking out - - thinking that the actors were real thieves. Borghi adds, You'd think there wouldn't be as many happy accidents with the heavy scripts, but in our spot for Parisian Gentleman, we bought an additional scene for our client. When a woman comes out of a van, dressed in a bunny suit with booze in her hand, you have to find a way to work it in.
Repeat agency client DVL BBDO offered, We really know Igor Borghi's narrative talent, his particular aesthetic, and his personal touch in telling stories. Just as important, he has an ability to capture the spirit of an idea and enhance its creativity. He was our first and only choice for the job.
Twist EP Amyliz Pera concludes, Though it might incite a little controversy, I think the new work is lovely and sophisticated. We wish we could sell something like this' has been a common response from clients in the American market who go on to suggest that the European market [both clients and consumers] expect lighter messaging, especially in places with a general market filter. Igor clearly has carved out an unusual niche, but we're equally eager to produce smart and uplifting work with him. He's not a scary guy. He likes popsicles and kitties.
CREDITS:
Client: Dr. Giorgini Agency: DVL BBDO Executive Creative Director: Stefania Siani, Federico Pepe Creative Director: Emanuele Viora, Andrea Jaccarino Art Director: Andrea Jaccarino, Federico Pepe Copywriter: Emanuele Viora Account: Ilaria Castiglioni Production Company: Filmgood Director: Igor Borghi Executive Producer: Emanuela Cavazzini Dop: Gigi Martinucci Producer: Stefano Renolfi Stylist: Elena Manferdini Music: Enzo Casucci Hair: Luca Pierini e Gabriele Marozzi per Les Gar ons de la Rue Postproduction: Pasteup + Iggy Post Colorist: Daniel Pallucca Casting DirectorTeresa Di Modugno
Client: Virgin Radio Advertising Agency: Armando Testa Creative Directors: Dario Anania, Vincenzo Celli Art Director: Matteo Pozzi Copywriter: Samantha Scaloni Clients Service Director: Tiziana Perotti Advisor Responsible for Innovation: Nicola Belli Production: The Family Executive Producer: Stefano Quaglia Producer: Tommaso Haimann Director: Igor Borghi Director of Photography: Alessandro Bolzoni Editing: Nicola Mucelli Color Correction: You Are Music: Enzo Casucciv
About Twist
A global production company, Twist has offices in New York and Los Angeles. Headed by EP/President Jim Geib and EP Amyliz Pera, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Recent projects include work with acclaimed comedian Kevin Hart, a series of spots for National Rental Cars starring Patrick Warburton shot by Twist Director Matt Pittroff, and food Director Scott Pitts' project for the well known restaurant client Bob Evans.
www.twistfilm.com
Igor Borghi
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
Twist's recently signed storytelling Director, Igor Borghi, has just completed a number of projects which have surprisingly called for him to channel a darker tone. This stint includes projects for Virgin Radio, Dr. Giorgini, NBC's Studio Universal, and monster.com. These projects come on the heels of Borghi's equally edgy work for Parisian Gentleman and Sognid'oro Tea.
