
20 October 2016 Think Beyond Billing Part Two: 8 Easy Steps To Help with Migrating Share
In our last blog , we looked at the key things operators need to be aware of when preparing to change their thinking from billing-centric to subscriber-centric.
In this blog, we're going to take you through actually making that change. Firstly, when it comes to migrating to a Subscriber-centric SMS platform, the key is to operate with the customer in mind. Here are eight easy steps to follow in order to ensure success:
1. Migrate existing data limit the need to recapture customer information; planning is everything so carefully consider what data will be required
2. Set-up payment methods payment errors increase customer dissatisfaction and churn; migrate existing customer payment references into the new SMS platform
3. Redirect the presentation layer consider the optimum approach to move logins, registrations, subscription forms, etc.
4. Integration accreditation conduct an accreditation exercise with your new provider prior to going live; examine all integration points and API usage
5. Internationalisation consider this as part of your overall migration process; enable presentation in a number of different currencies and languages
6. Integrate with other systems understand what functionality and data can be transferred into the new subscriber-centric platform; consider broadband, operator billing, mobile phone services, fulfilment, etc.
7. Configuration there are a number of areas to consider configuring here, including: packages and discounts, credit control cycle, digital assets, reports, communication templates, automated processing, etc.
8. Content & security entitlement key requirements to monetise any service are robust entitlement checks and content security; ensure platform is built to support any pay-TV solution, particularly DVB, DTT and OTT
A subscriber-centric platform with advanced subscription, billing and CRM capability provides operators with a robust tool to manage subscribers across each of the customer Decision Moments. Download our latest paper for more insight into how to love your subscribers, beyond billing.
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