Today, IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
The DTSG Good Practice Principles will supersede the IPA-ISBA Brand Safety Initiative, which IgnitionOne was verified under in October 2013, the second online advertising technology to receive the kitemark. IgnitionOne also received its European Interactive Digital Advertising Alliance (EDAA) Trust Seal in January this year.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK's Verification Service please go to: www.abc.org.uk/dtsg.
Simon Haynes, UK Managing Director at IgnitionOne comments: IgnitionOne has time and time again proved its commitment to brand safety. We have been vocal in the industry about providing transparency to brands as to where their online advertising is shown. We believe in the strength of our product and our partners see us a safe pair of hands when it comes to delivering their advertising campaign online.
Jerry Wright, ABC Chief Executive, said: We are delighted to have verified IgnitionOne brand safety policies and practices. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.
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Today, IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
