Hungary s TARR Selects Appear TV to Power New Multiscreen Services

Oslo, Norway, 29 September, 2014 - Appear TV, a leading global provider of next-generation video processing platforms for broadcast and IP television, today announced that TARR Kft., a leading Hungarian multi-service operator, has chosen to deploy systems from Appear TV to increase channel capacity and power its new linear multiscreen services.

The upgrade to its offering saw TARR deploy Appear TV's Universal Picture Perfect Transcoding Hardware integrated into the XC5000 Video Processing Platform to deploy 24 new channels for Multiscreen delivery. In addition new DVB-S/S2 satellite demodulators were added at its downlink site along with new Appear TV transcoding solutions to add additional broadcast channels to the TARR TV line-up. The installation was managed and integrated with existing TARR infrastructure by HFC Technics, a highly valued Appear TV business partner and experienced broadcast system integrator in Hungary.

The launch of the new TARR Kft. multiscreen service and system upgrade enables us to continue to provide our consumers with access to our content on any device via innovative technology. We've been highly impressed with the performance and reliability of the Appear TV equipment we deployed for our SD and HD TV broadcast services two years ago, which made it easy to make the decision to choose Appear TV OTT/Multiscreen solutions for our latest major service up-grade, says J nos Tarr, CEO, TARR Kft.

The high-density modern architecture of the Appear TV solutions enables us to operate more efficiently, save space and minimize our energy consumption. Saving energy is critical for us as we strive to play our part in an increasingly environmentally conscious world, concluded Tarr.

The Appear TV Video Processing Platform This platform is designed to enable operators to deliver professional broadcast services at the highest possible quality. It has a modular architecture, populating the Appear TV carrier-grade chassis' with a wide selection of interoperable modules, giving unparalleled configuration possibilities.

A key feature of the platform is its ability to accommodate customers' preferred system architectures while reducing complexity. Appear TV's deep understanding of the market and close co-operation with operators ensures that the platform has the ability to provide optimal solutions for a wide array of fixed or wireless networks.

Our latest deployment for TARR Kft. shows the flexibility and power of our expanding solution portfolio, with advanced DVB-S/S2 demodulators, multiscreen, OTT and transcoding solutions, said Carl Walter Holst, CEO of Appear TV. The flexibility and power of our solutions enables TARR to efficiently offer consumers high-quality multiscreen, OTT and TV services and at the same time minimize power consumption. We look forward to continuing to ensure that TARR entertains Hungary's consumers with advanced and exciting new TV and entertainment services.

Note to editors: if you would like more information, see how and why hardware encoding and transcoding plays a critical role in the distribution of broadcast and multiscreen content, or meet an Appear TV spokesperson at IBC (stand 1.C61), please get in touch with Segolene Roche, segolene@platformpr.com, tel: +44 (0)207 486 4900.

About Appear TV Appear TV is based in Oslo, Norway. The company produces world-class equipment that enables operators to deliver professional broadcast services to millions of users around the globe. The company is dedicated to developing reliable, revenue-generating and innovative solutions for operators looking to deliver real-time content to the home. Appear TV head-ends are designed for modularity, high density, and flexibility. www.appeartv.com

About Tarr Kft. TARR Kft. is Hungary's largest telecommunications operator under total private family ownership. The company has more that 100,000 subscribers in its service area in the west and southwest of Hungary, covering more than 293 towns. TARR offers modern triple play services, it is also the first privately owned CATV operator in Hungary to introduce OTT services.

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Appear TV contact:

Stephen Luff

Director of Business Development

stephen.luff@appeartv.com

PR contact:

David Bramley

Platform PR

david@platformpr.com

+44 (0)20 7486 4900

LINK:	http://www.appeartv.com/news/hungarys_tarr_selects_appear_tv_to_power_...
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