
Paris 2024: Taking a Step Forwards with BBC Sport's Olympic Studio Combining Real and Virtual Worlds By Heather McLean, SVG Europe
Friday, July 26, 2024 - 7:46 am
Print This Story
BBC Sport is stepping up its studio game for the Paris 2024 Olympics, combining views of the legendary Eiffel Tower where the broadcaster will be based, with a classic Parisian square brought to viewers on a green screen.
BBC Sport's Olympics studio will focus on the outdoors, whether it is the real outdoors, or a virtual one
While for the Euros the BBC Sport studio combined the real view of the Brandenburg Gate with extended reality (XR) technology merged into LED screens to create a 360 degree, museum-style setting, the Olympics studio will focus on the outdoors, whether it is the real outdoors, or a virtual one.
Green screen magic BBC Sport has created its own virtual Parisian square that sits outside' the studio in the heart of the city
Paris 2024 will see XR, augmented reality (AR) and virtual reality (VR) come into play with the real world, says BBC Sport design director, John Murphy. Speaking to SVG Europe from Salford just one day before the Opening Ceremony for the Olympics, he notes: In Berlin we were using LED screens with extended reality. Paris is different in the sense that we are not using LED. We have obviously a fantastic backdrop, with the Eiffel Tower and the Trocadero, which is a real hard set looking out.
But what we've done is we've created a 360 hybrid studio. We've put a green screen extension onto the reverse side of the studio, and that means then what we can do is we can go and have different standing positions in virtual areas.
Also what we've done is almost a little bit like Tokyo, where we've created our own Parisian square virtually that sits outside' the studio, so when there's moments for doing different kinds of conversation and chat, we can go into this virtual Parisian square, which is a bit more relaxed. They've got table and chairs there, but it's all in the same studio, in the small green screen space.
Murphy goes on: That gives us that flexibility of having the main presenting area with the Eiffel Tower, but then it gives us a chance to go and have two or three different breakout areas [using the green screen] to present slightly differently or to do different links, just to break up the programme and the day really.
Read more Paris 2204: BBC Sport unveils the Olympic storytelling and breathtaking scenery of the City of Dreams
Thinking back, Murphy states: This was never about creating a virtual studio to just be virtual. We know how good the real' is already; the virtual is there to compliment it editorially and to give us those little moments where you can break away from the day's coverage and just do things slightly differently. That's the whole idea behind it.
When presentation needs to change within the studio, the cameras turn from the real' view to the opposite wall, where a green screen is set up in the corner of the studio.
Says Murphy: The cameras effectively just turn themselves around and we've got a defined corner where you can have seating, stand ups and that kind of thing, and we change the virtual to marry up with that.
An exciting innovation in the studio is a virtual floor map. Murphy explains: One of the really cool things we've got with this studio as well is that we've created a virtual floor, which marries up with the real floor. We've created an underground, under-the-glass map, which can take you from where we are in reality to the different venues, and the presenters can stand on that and interact with it. That's pretty cool.
Outside the box The studio has been a work in progress for around 10 months. Murphy explains the process: Going back to October time, when we knew where we knew we had the location where we were going to be at the Eiffel Tower, we did a pitch process for designers to come and pitch a physical set design, but married with our brief which was to also combine that with a 360 design of the studio as well. Following that pitch process, Toby Kalitowski of BK Designs and Jim Mann of Lightwell, who we've worked with before on the Tokyo Olympics set, our Winter Olympics set, and our Match of the Day studio, won the pitch together.
The green screen enables BBC Sport to merge the real world view of the Eiffel Tower with virtual locations outside of the studio
What was great about their pitch is that they thought outside of the box; they gave us not just the 360 studio, but the idea of a separate square that you could go to at various times.
The BBC sport team of Murphy, BBC Sport's head of major events and general sport Ron Chakraborty, BBC Sport executive producer Sally Richardson, plus Kalitowski and Mann on the set and VR design, have colluded together to mould the ideas and technologies into the final studio.
Read more Paris 2024: BBC Sport on its remote production workflow for the Summer Games
Moov won the graphics contract pitch process, and is implementing and operating the VR and AR. Murphy says: So as well as the onscreen graphics and everything else, Moov is delivering the implementation of the studio design and controlling it for us and operating it for us, and doing the keying and the AR control and all of that. But also with that, we're using the BBC's Vizrt platform which is in Salford - we sit on that real estate anyway so we're using all of that - and we've got our own small BBC Sport graphics team, and we've had people helping Moov with that control and everything as well.
The studio is being powered by Unreal Engine for virtual rendering, plus BBC Sport's Vizrt kit which is controlling the system from Salford under the stewardship of BBC Sport senior software e
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
27/10/2025
Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...
27/10/2025
As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...
27/10/2025
UPDATE: Both parties have reached a new carriage agreement....
27/10/2025
LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...
27/10/2025
LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...
27/10/2025
ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...
27/10/2025
ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...
27/10/2025
PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...
27/10/2025
Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...
27/10/2025
Back to All News
City of Shadows, the New Netflix Thriller Arrives on December 12
Entertainment
27 October 2025
GlobalSpain
Link copied to clipboard
Downl...