Blancco to Share New White Paper at MWC Focused on Secure Resale of Mobile Devices

Blancco to Share New White Paper at MWC Focused on Secure Resale of Mobile Devices - Feb 10 2014 At Mobile World Congress, Barcelona, data erasure expert Blancco will exhibit and share a white paper on benefits of full data erasure for mobile network operators and their recycling partners

Joensuu, Finland, February 10, 2014 - The used smartphone market is expected to grow from 53 million to 257 million units over the next five years. Mobile network operators (MNOs) can find ways to leverage this growth at the Mobile World Congress (MWC) in Barcelona, where Blancco, the global leader in data erasure and computer reuse solutions, will exhibit and introduce a new white paper on why MNOs and their recycling partners should fully erase data from smartphones and tablets before resale.

MNOs can capture significant residual value from used mobile devices, adding to the vital average revenue per user (ARPU) metric, said Kim V is nen, CEO and Co-Founder of Blancco. From February 24-27 at MWC, our exhibit will advise the industry on avoiding the risks of liability and brand damage with an automated, T V S D-approved data erasure product designed for a range of mobile device platforms. Our software performs full data erasure, not simple resets that leave recoverable data.

Blancco's new white paper, Mobile Network Operators and the Used Mobile Device Market: Safely Capturing Value with Advanced Data Erasure, will be available at Blancco's Stand 5C41, Hall 5 at MWC or by download. Blancco experts will be on hand to discuss the security, third-party approval and advanced automation available with Blancco Mobile, which allows one operator to fully erase hundreds of devices per day.

In this era of bring your own device (BYOD), most businesses still lack a strong mobile device erasure policy, leaving open the distinct possibility for data breaches of both personal and corporate data accessed by smartphones and tablets if not fully erased, said V is nen. That's why it's important for MNOs to find an expert recycling partner that utilizes advanced data erasure tools, which provide detailed reports to prove data removal, as well as device health for resale.

Blancco is also a member of the Device Renewal Forum (DRF), an industry group dedicated to expanding global growth of the device renewal market.

To meet with Blancco at MWC, contact Johanna Pakkanen, Marketing Manager.

Media Contact:

Monica Shaw

+1 770 367 9534

mshaw@carabinerpr.com

Blancco Oy Ltd.

Kim V is nen, CEO and Co-Founder

+358 50 585 2885

kim.vaisanen@blancco.com

About Blancco Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company's products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, the Middle East, Russia, Asia and Australasia.

LINK:	http://www.blancco.com/uk/company-info/press-releases/2014/mwc-mobile-...
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