TikTok announces TikTok Awards in UK & Ireland with presenting partner Sky

TikTok announces TikTok Awards in UK & Ireland with presenting partner SkyFriday 4 October 2024

Every day, millions of people come to TikTok to share their creativity and discover something new. This community are building genuine connections, driving new conversations and sparking cultural moments that resonate on TikTok and beyond.

From science experts shining a light on STEM subjects, to literature lovers sharing their favourite book recommendations, the next generation of entertainers and storytellers are being discovered on TikTok.

To celebrate the impact of its creator community, TikTok today announces the first TikTok Awards in the UK & Ireland with presenting partner Sky, Europe's leading media and entertainment company. These awards are its way of recognising the incredible creators who invest their time and creativity and make the TikTok ecosystem truly unique.

Melissa McFarlane, Head of Operations, TikTok UK, Ireland & Nordics said: Every day millions of people and organisations come to TikTok to share their voice and their creativity.

In the UK and Ireland we are thrilled to announce the TikTok Awards presented by Sky, a unique moment for us to truly celebrate and reward the inspiring achievements of our community.

Joel Keoghan, Director of Partnerships & Promotions at Sky said: For the past 34 years, Sky has proudly led the way in helping shape the UK and Ireland's creative landscape, building a legacy of innovation, creating of thousands of hours of content, and championing best-in-class entertainment experiences.

Partnering with TikTok is not only a natural extension of this work, but a testament to our ongoing commitment to collaborate with and champion the next generation of talent, as we shape the future of the creative industry.

TikTok Awards UK & Ireland

The TikTok Awards UK & Ireland will recognise the nations favourite creators. From fashionistas and foodies, to educators and globe-trotters, these awards are designed to honour the diverse and eclectic range of interests and communities we see thrive on TikTok every single day.

The shortlist of nominees will be revealed in November and voting will then open to the TikTok community who will crown their winners for each category. Creators have been selected based on in app data and account engagement from 2024. Award categories will include Creator of the Year, Breakthrough Artist of the Year and Video of the year.

The final winners will all be voted for by the community via a voting hub on TikTok that will go live in November, with all winners being revealed during a star studded event in December at a central London location. Want to tune in and celebrate the community? You can watch the whole event via TikTok LIVE on @TikTok_UK on the night.

About TikTokTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikToks global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer the world's smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q; and streaming services NOW and WOW. We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect.

We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. Our new state-of-the-art film and TV studio Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs.

We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK's cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.

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LINK:	https://www.skygroup.sky/en-gb/article/tiktok-announces-tiktok-awards-...
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