
Conflicts have increased, but so have solutions, driven chiefly by pragmatism and the threat of AI music
The only persons on the Figure Skating ice at the 2026 Milano Cortina Olympics feeling more pressure than the skaters are the people who manage music clearances for their performances. The first week of competition alone was marked by numerous instances of alleged copyright infringements or last-minute changes in plan due to clearance issues.
Spanish skater Tomas-Llorenc Guarino Sabate was unable to use a medley from Illumination. Entertainment's animated film Minions, which he had used for the same program all season.
Spanish pair Olivia Smart and Tim Dieck arrived in Italy still uncertain whether their request for music from Hans Zimmer's soundtrack for the most recent Dune movie had cleared, despite their having made the request months earlier. (It did, just in time.)
U.S. skater Amber Glenn was called out by Canadian artist Seb McKinnon for using his song The Return as part of her free-skate program in the team event. (In true Canadian fashion, McKinnon politely acknowledged the complexities of copyright clearances and congratulated Glenn on her medal.)
Russia-affiliated skater Petr Gumennik had to replace his short program just two days before the start of competition because he did not have the proper permission for music from the film Perfume: The Story of a Murderer. He pivoted to Waltz 1805 by Edgar Hakobyan, for which he was able to get permission.
A Growing Problem
Milano Cortina 2026 is not the first time the sport has skated close to the legal edge. U.S. pair skaters Alexa Knierim and Brandon Frazier were sued by musical duo Heavy Young Heathens over their use of a cover of classic blues song House of the Rising Sun at Beijing 2022. The lawsuit also named the U.S. Figure Skating organization and broadcaster NBC among the defendants. A settlement was reportedly reached last year.
The problem has been arising with increasing frequency, driven in part by the wider social-media distribution of videos of figure skating and other performance sports that rely on music.
Also contributing was the International Skating Union's (ISU) relaxation of its regulations in 2014 to allow athletes to use more-modern music for their routines, instead of the traditionally used classical-music pieces, whose copyrights were in the public domain. That brought more music copyrights into play, and into conflict.
A further complication is that performance venues, from arenas and stadiums to clubs and restaurants, usually have secured their own annual licenses for music performances, live or recorded, through performing-rights organizations (PROs) like BMI or ASCAP in the U.S., SACEM in France, and SIAE in Italy. Nonetheless, individual skaters must also obtain their own music licenses if their song choices are not covered by a venue's blanket license.
The cost of those permissions varies widely, from a few dollars to possibly thousands, depending on the popularity of the songs and what the controlling publishers want to charge as synchronization fees. And using copyrighted music for global-broadcast applications like the Olympics can increase licensing costs exponentially.
No doubt there's a lot going on here, says Max Crutchfield, senior account director, sports entertainment, APM Music, a custom- and library-music service owned jointly by Sony Music and Universal Music Group (UMG). It's a complicated problem, compounded by the fact that music-licensing laws/norms/PROs/enforcement vary by country/territory. He adds further that the primary onus is being placed on athletes to navigate and figure it all out, but there are still key pieces missing on the sync/VOD/social side.
Addressing the Issue
Solutions are being developed. Earlier this month, UMG signed a global licensing agreement with rights-tech platform ClicknClear to allow athletes in gymnastics, figure skating, and other choreographed sports - artistic swimming, dance, cheerleading - to legally access UMG's catalog music for their routines. The deal, which is in addition to its existing agreements with music publishers and independent labels, addresses what the principals describe as a licensing gap between the music industry and music users in competitive sports.
The agreement helps athletes legally use UMG's songs in routines where music rights have previously been difficult to secure. ClicknClear already works with international federations like the ISU and World Gymnastics to support licensing and rights verification.
For UMG, the deal marks its latest arrangement in sports. In 2021, it partnered with FIFA to launch FIFA Sound, designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
Pragmatism in the Digital Age
The UMG deal also reflects the fact that copyright holders have become more pragmatic about how music moves in the digital age. A quarter century ago, music publishers and record labels fought intensely with online file-sharing companies like Napster, spending millions of dollars in a largely failed legal effort to control online music distribution.
Partnering, rather than litigating, with companies like Spotify has proved far more successful. And lucrative: UMG's statement acknowledges that this will open new revenue and exposure opportunities for its artists while addressing the needs of more than 150 million athletes in choreographed sports worldwide.
The collision of sport and music presents meaningful opportunities for our artists, James Healy, SVP, digital strategy and business development, UMG, said in a statement announcing the ClicknClear venture.
Although some music companies have also tried the litigation route with sports - suing, for instance
North America Stories
18/02/2026
Audio quality control (QC) is becoming ever more crucial for Olympic Broadcastin...
18/02/2026
The Olympic Games are not only a showcase of athletic excellence, they are also ...
18/02/2026
Netflix is entering the MMA game with a matchup between two of the biggest names ever to compete on the women's side.
Most Valuable Promotions and Netflix ...
18/02/2026
Grass Valley announces that Network18 Media & Investments Ltd., one of India'...
18/02/2026
Cobalt Digital Inc., a designer and manufacturer of video and audio conversion, ...
18/02/2026
Production is divided between a studio in the mountains and a brand-new studio i...
18/02/2026
At the Winter Games IBC in Milan, NBC Sports and Olympics' director of audio...
18/02/2026
The Women's Alpine events at the Tofane Alpine Skiing Center, about a 10-minute drive from Cortina d'Ampezzo, featured some of the most exciting Olympic...
18/02/2026
At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen
We are exactly where we want to be, Karl Malone,...
18/02/2026
With 300 hours of curling competition in two weeks, it's a safe bet that even the most curling-hungry fan will be satiated. It also requires a production te...
18/02/2026
Always seen as one of the more crazy Olympic events, Bobsleigh is a sport in which athletes must have nerves of steel and pilots must navigate high-tech sleds...
18/02/2026
A typical Winter Olympics day - or should I say evening - inside the Warner Bros...
18/02/2026
The Netherlands has dominated Milan's ice rinks, scooping six speed skating ...
18/02/2026
At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure
Into the second week of Milan Cortina 2026, eigh...
18/02/2026
AI is reshaping operations, capital is scaling ownership, sports are converging with media and entertainment, and venues are evolving into year-round platforms...
18/02/2026
DNA Inc. specializes in crafting next level digital experiences in the Media, St...
18/02/2026
Conflicts have increased, but so have solutions, driven chiefly by pragmatism and the threat of AI music
The only persons on the Figure Skating ice at the 2026...
18/02/2026
Canadian rightsholder deploys its most complex setup at an Olympics ever with ...
18/02/2026
A crew of 1,685 people and 13 control rooms produce nearly every on-air minute f...
18/02/2026
The Virginia-class attack submarine USS Texas (SSN 775) underway....
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP
James Whitaker, ASC reunited with visionary director G...
18/02/2026
TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...
18/02/2026
Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...
18/02/2026
Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...
18/02/2026
Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...
18/02/2026
Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...
18/02/2026
Back to All News
Netflix Opens New Office in Mexico CityFrom left to right: Francisco Ramos, Vice President of Content for Latin America; Manola Zabalza, Secre...
18/02/2026
Calibr-Skaggs and Kainomyx launch collaboration to pioneer novel malaria treatments Partnering to speed up the discovery of new malaria drugs that target parasi...
17/02/2026
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...
17/02/2026
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...
17/02/2026
CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...
17/02/2026
Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look
With NBC Sports just months into its return to NBA coverage a...
17/02/2026
Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
Back to All News
Bridgerton High Society Takes Over Madrid
Entertainment
17 February 2026
GlobalSpain
Link copied to clipboard
THE CAPITAL WELCOME LUKE TH...
17/02/2026
India is entering a new age of industrialization, as AI transforms how the world...
17/02/2026
Agentic AI is reshaping India's tech industry, delivering leaps in services ...
17/02/2026
India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...