Ooyala Research Shows Europe Leads In Mobile Sports Viewing Across the Globe
06 December 2016
The Q3 Global Video Index analyzes the risk of piracy for 4K and live-sports content; Mid- to long-form video content is king regardless of device
SANTA CLARA, Calif. -- (December 6, 2016) -- Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflow, analytics and monetization, today released its Q3 2016 Global Video Index highlighting business insights based on the online viewing trends of 220 million people around the world. The report shows that viewers in Europe, particularly Great Britain, watch more online sports content via mobile than those in the rest of the world. It also analyzes the year-over-year fan engagement with video for a European football club, particularly the days after the home team wins or loses. The insights gives sports teams, rights holders and broadcasters a stronger understanding of how to maximize fan engagement and revenue with video the days before, during and after matches.
The report also highlights that mobile viewing now represents over half (52 percent) of all video views, and that consumers are watching more mid- to long-form content on any device, regardless of screen size. The report provides advertising trends across broadcasters and publishers, and, with additional data from Irdeto, how companies can combat piracy of 4K and live-sports content.
Spotlight On Sports Viewing In Europe
The report provides an overview of mobile sports viewing trends in Europe as compared to the United States and the rest of the world. A year ago, Ireland was the only market that saw the share of sports video views on mobile devices pass 50 percent. Today, 50 percent or more is the norm, globally. Great Britain, specifically, now sees 59 percent of sports video plays on mobile devices. As of Q3, Great Britain now outpaces the average of mobile sports viewing in all of Europe, 54 percent, the average in the United States, 52 percent, and the global average, 49 percent.
The new report shows fan engagement with a popular European football club across a 45-day period year over year. The average daily baseline of video plays increased nearly 70 percent in 2016, with the maximum number of plays more than doubling.
This growth is more notable after the home team wins a match. After a win, the club averages nearly 100 percent more video plays today than it did last year. More so, after a win against an historic rival, video plays jump more than 230 percent. This shows sports providers have a tremendous opportunity to publish more content after wins to maximize fan engagement and revenue as fans flock to video for game highlights and player interviews.
Mobile is the new normal
More than 52 percent of all video views were on mobile devices this quarter. This is the second consecutive quarter that mobile made up more than half of all online viewing. Since Q3 2013, mobile video views have increased more than 233 percent, outpacing the growing penetration rate of mobile devices globally as viewers spend more time watching video on the small screen.
Any device for mid- to long-form content
Q3 2016 marks the first quarter to show growth across all screens for mid- to long-form video consumption, content over five minutes in length. Consumers are increasingly more comfortable watching longer content, even if on smaller screens. Smartphone users now spend 48 percent of their time on mid- to long-form content, up more than 23 percent from last year, while viewers on computers spend 57 percent, a 43 percent year-over-year increase. Connected TV users consume the most, watching mid- to long-form content 97 percent of the time, a 73 percent increase since 2015.
Curbing Piracy for 4K and Live Sports Content
The report includes research from digital platform security provider, Irdeto, and analyst firm SNL Kagan. Their report surveyed 500 video service providers about how they intend to combat piracy of 4K and live sports content. According to Irdeto, 4K and live sports content will be primary piracy targets as the two categories of content are expected to increase costs by 10 to 30 percent for pay-TV and SVOD subscribers. Respondents said they are likely to use more than one method to repel pirates, including internet piracy analytics, piracy detective services, content protection, watermarking, content fingerprinting, investigation and enforcement services and DarkNet monitoring. Interestingly, in the Americas and Europe, piracy intelligence analytics are most popular, while in Asia-Pacific, providers and producers rely more on Internet piracy detection services.
The importance of data is crucial for broadcasters, publishers and media companies as digital TV makes audiences and, therefore, strategies global. Having analytics to understand how viewers across the globe are consuming video differently is paramount, said Ooyala Principal Analyst, Jim O'Neill. Mobile can't be ignored, either. Netflix just announcing offline viewing of its content on mobile devices underlines just how mobile weve become and how crucial mobile devices are for all content providers. This report reflects that as consumption of mid- to long-form premium content is increasing and gaining traction on all devices, particularly mobile.
Additional Q3 Video Index Highlights:
European Mobile Viewing:
Across all video plays, the Netherlands, Belgium and Spain lead Europe in mobile online viewing. These three countries surprisingly outpace the UK and Ireland, which led the region in all mobile viewing in Q3 2015, as well as the global average.
Broadcaster | Publisher Advertising Trends:
Pre-Roll Ad Impressions
Mobile devices delivered 44% of all broadcaster pre-roll ad impressions, on par with the share of impressions delivered on desktop and la
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Ooyala Research Shows Europe Leads In Mobile Sports Viewing Across the Globe 
