CHANTILLY, Va. BIA Advisory Services' has revised its 2025 U.S. Local Advertising Forecast down to $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company's earlier estimate of $171.4 billion.
BIA Revises U.S. Local Ad Outlook Downward Amid Increased Pressure'
13/08/2025
CHANTILLY, Va. BIA Advisory Services' has revised its 2025 U.S. Local Advertising Forecast down to $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company's earlier estimate of $171.4 billion.
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