SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer ExperienceLeaders from the NBA, DAZN, FOX Sports, YouTube, NASA, FanDuel Sports Network, MSG Networks, and more share how they're reshaping consumption across every screen.By Brandon Costa, Director of Digital

Friday, December 5, 2025 - 12:35 pm

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The 2025 SVG Summit is fast approaching, and day one (Dec. 15 at the New York Hilton) will showcase some of the brightest minds and most influential brands in sports media. Among the can't-miss tracks is the Digital Engagement and Monetization Workshop, an intimate, insightful forum exploring the next wave of digital content strategies reshaping how sports are produced, distributed, and experienced.

Speakers from the NBA, DAZN, FOX Sports, YouTube, FanDuel Sports Network, MSG Networks, and even NASA will share insights and real-world strategies in a candid, conversational setting.

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As the lines between traditional broadcast and digital platforms continue to blur, engagement has become the ultimate KPI. This year's workshop will dig into personalized viewing, data-driven storytelling, interactive streams, gamification, vertical video, and alternate feeds - all through the lens of how leagues, broadcasters, and digital-native innovators are building live experiences that capture fans' attention and keep it across every screen.

Digital Engagement & Monetization Workshop Agenda1:30 p.m. (All times ET)

Welcoming Remarks

1:35 2:30 p.m.

User Experience 2026: Interactivity, Personalization, and Monetization in the New DTC World

Much of the sports media ecosystem will go direct-to-consumer in some way in 2026 as the industry marks a major shift in the business that has long been brewing. So what does that mean for the streaming product being provided to fans? Leaders from broadcasters and leagues discuss the opportunities available in added feature sets like personalized streams, alternate feeds, data overlays, and betting integrations and the critical reality of delivering seamless experiences across countless devices and platforms.

Panelists:

Chris Allen, RED5, CEO and Cofounder

Ricardo Perez-Selsky, Fox Sports, Sr. Director, Digital Production Operations

Michael Scheider, FanDuel Sports Network, COO/GM, DTC

Char Zoller, YouTube, Partner Engagement Manager, Live Sports

2:30 3:00 pm

Building the Future of the NBA's Direct-to-Consumer Strategy: A Conversation With Satwant Singh

As the NBA continues to expand its global digital footprint, direct-to-consumer platforms have become a central pillar of its fan-engagement and monetization strategy. In this fireside chat, learn how the league is evolving its streaming ecosystem, enhancing personalization, and delivering premium experiences to fans across devices and markets. From product innovation and subscription models to international growth and next-gen viewing features, discover how the NBA is shaping the next era of DTC sports consumption.

Speaker:

Satwant Singh, NBA, SVP & Head of Monetization, DTC Products, Technology and Operations

3:00 3:45 p.m.

Networking Break in Exhibits

3:45 4:30 p.m.

Keynote Conversation: Inside DAZN's U.S. Playbook with Global CRO/President, USA Walker Jacobs

As sports streaming continues to mature, DAZN has positioned itself at the intersection of live rights, technology, and audience engagement. The brand made big advancements domestically in 2025, most notably as the home of the FIFA Club World Cup. In this fireside chat, Walker Jacobs, Global Chief Revenue Officer and President, USA, DAZN, shares insights on how the company is expanding its U.S. footprint and evolving its platform into a destination for premium sports content. The discussion will explore DAZN's data-driven approach to fan engagement and how these strategies fit within a rapidly changing media ecosystem.

Moderator:

Brandon Costa, SVG, Director of Digital

Speaker:

Walker Jacobs, DAZN, Global Chief Revenue Officer, President of DAZN U.S.

4:30 4:45 pm

Bringing the Economics of Satellite to the Scale, Flexibility and Efficiency of Internet Playout and Distribution for Live Sports

In this tech talk from Michelle Munson, CEO and co-founder of Eluvio, you will hear about a new ultra-efficient capability intended to displace costly legacy satellite and point-to-point fiber for live global broadcast feed distribution (SMPTE 2110/2022) with Content Fabric distribution over commodity IP, delivering sub-500 millisecond latency, multi-path redundant routing, and end-to-end security-without cloud round trips or egress fees. Notably, Eluvio is working on several major sports initiatives to deploy this next-gen approach in which SRT and RTMP outputs are dynamically generated in line from the live stream content object distribution and dynamically served to global takers with synchronized output failover for broadcast. It also incorporates the first-ever fully automatic live sports highlights generation using inline agentic AI with zero-copies/retranscodings/exports, personalization, and generation during live events.

Speaker:

Michelle Munson, Eluvio, CEO and Co-Founder

4:45 5:30 p.m.

Maximizing Streaming Scale: Low Latency, High-Quality at Global Volumes

As streaming becomes the de facto destination for many sports events, large and small, how is the tech stack handling the load? In this panel discussion of technology leaders, learn how streaming infrastructures are improving to meet the demands of latency and performance during mass concurrent viewership. Whether it's for massive championship events or just a busy day in the regular season, we'll discuss CDN optimization, encoding, monitoring, edge computing, multicasting, a

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