Overall, these are good times for intelligent automation. Like other investment and technology development trends that have seen a notable acceleration in 2020, Deloitte's annual Automation with intelligence study reveals a growth of more than 40% over the last year, which implies a rise from 58% of companies using intelligent automation tools in 2019 to 73%. However, the most significant data is found on the first study conducted on the subject in 2015, which revealed that at that time only 13% had this type of technology.
In this respect, the Broadcast & Media industry is a pioneer. Various types of software with automation functionalities have been progressively implemented in different parts of the media lifecycle over the last decades, and in many cases a reversal is hardly contemplated anymore. The reasons for this transition are simple: making a significant investment in automation is the most logical choice in the long term versus maintaining the operational costs of a large workforce, as well as eliminating the human error factor. However, this process is not a one-way process; it is not about a software company offering a watertight product. In most cases, we are talking about a two-way evolution, a customization of the automatable functions according to the needs of each company.
Without a doubt, studio automation systems are at the forefront of Broadcast automation, which is natural considering the dynamism, precision and multiplicity of actions that they usually require. For example, if we analyze the most recurring tasks in live news production and broadcasting, it is easy to see why many of them are now problems of the past.
Playlist and graphics management
It was not so long ago that all channel and playlist management was done manually, without the option of interaction with the newsroom team and without real-time control of the order in which news clips were broadcast. It was common for the operator to be handed a paper with the initial list of clips only a few minutes before the broadcast or the program, which left him very little room for maneuver and foresight. Special mention should be made of the associated graphics, which inevitably required coordination with another operator and therefore the existence of another control point in the studio.
The current scene has changed a lot since then: it is usually the editor-in-chief who controls the NRCS (Newsroom Computer System) and the rundown order, and thanks to MOS (Media Object Server, an XML-based protocol that allows to control and communicate with different elements of the studio without the need of specific drivers), it reaches the operator, who plans and sequences videos and graphics to the different channels thanks to a software automation system like VSNLivecom.
Today, the studio automation software allows multiple users to manage the rundown simultaneously. Regarding the little room for maneuver, it is worth noting the importance of VSNLivecom's offline mode, which allows users to create and manage rundowns disconnected from the MOS protocol to resolve any eventuality in time.
Management of videoserver channels
Currently, a competitive studio automation software such as VSNLivecom allows the operator advanced management of channels and rundowns (playlists) in parallel, being able to control up to 4 channels (A/B/C/D) in list mode, but with the possibility of manually managing events, which can be programmed with variations with respect to the playlist, enter loop mode, etc.
Current systems also allow a much larger and more synchronized operation, managing up to 16 auxiliary channels (CH), which are commonly used to broadcast content in parallel, for example, projecting to different screens in the studios. In addition, the software allows programming clips with loop, trim or slowmotion functions and previewing content clips, being able to manage them comfortably from an interface that allows frame-by-frame advance, rewind, fast forward or cue preview option.
Everything you need, we have! Request your demo today
Schedule your demo
VSNLivecom: Dynamic, transversal and flexible software at the user's service
Finally, there are advantages that are defined by the implementation of the automation software itself, and that support the aforementioned need for dynamism and flexibility in a studio.
For example, VSNLivecom is compatible via MOS protocol with most news production systems (NRCS) in the market, allowing companies to choose the complementary systems that best fit their needs. In addition, the use of such an intelligent system also saves the team time in two ways: on the one hand, having an instant update functionality of the automation engine, which allows viewing any changes made in real time, and on the other hand, the customizable modes, which enable operators to manage the configuration in the way they prefer, either manually or automatically managing trimming or reassignment events, handling the graphics system, using keyboard shortcuts or Jog Shuttle functionalities. It should be added that this technology is not only suitable for live news programs, but for any team that wants to optimize tasks and production functions, making it a transversal and dynamic software.
All in all, it seems clear that, although many companies are now experiencing their first impressions with process automation, the Broadcast & Media environment has been refining this type of technology for years now, and its future possibilities are yet to be discovered.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
Overall, these are good times for intelligent automation. Like other investment and technology development trends that have seen a notable acceleration in 2020, Deloitte's annual Automation with intelligence study reveals a growth of more than 40% over the last year, which implies a rise from 58% of companies using intelligent automation tools in 2019 to 73%. However, the most significant data is found on the first study conducted on the subject in 2015, which revealed that at that time only 13% had this type of technology.
