Overall, these are good times for intelligent automation. Like other investment and technology development trends that have seen a notable acceleration in 2020, Deloitte's annual Automation with intelligence study reveals a growth of more than 40% over the last year, which implies a rise from 58% of companies using intelligent automation tools in 2019 to 73%. However, the most significant data is found on the first study conducted on the subject in 2015, which revealed that at that time only 13% had this type of technology.
In this respect, the Broadcast & Media industry is a pioneer. Various types of software with automation functionalities have been progressively implemented in different parts of the media lifecycle over the last decades, and in many cases a reversal is hardly contemplated anymore. The reasons for this transition are simple: making a significant investment in automation is the most logical choice in the long term versus maintaining the operational costs of a large workforce, as well as eliminating the human error factor. However, this process is not a one-way process; it is not about a software company offering a watertight product. In most cases, we are talking about a two-way evolution, a customization of the automatable functions according to the needs of each company.
Without a doubt, studio automation systems are at the forefront of Broadcast automation, which is natural considering the dynamism, precision and multiplicity of actions that they usually require. For example, if we analyze the most recurring tasks in live news production and broadcasting, it is easy to see why many of them are now problems of the past.
Playlist and graphics management
It was not so long ago that all channel and playlist management was done manually, without the option of interaction with the newsroom team and without real-time control of the order in which news clips were broadcast. It was common for the operator to be handed a paper with the initial list of clips only a few minutes before the broadcast or the program, which left him very little room for maneuver and foresight. Special mention should be made of the associated graphics, which inevitably required coordination with another operator and therefore the existence of another control point in the studio.
The current scene has changed a lot since then: it is usually the editor-in-chief who controls the NRCS (Newsroom Computer System) and the rundown order, and thanks to MOS (Media Object Server, an XML-based protocol that allows to control and communicate with different elements of the studio without the need of specific drivers), it reaches the operator, who plans and sequences videos and graphics to the different channels thanks to a software automation system like VSNLivecom.
Today, the studio automation software allows multiple users to manage the rundown simultaneously. Regarding the little room for maneuver, it is worth noting the importance of VSNLivecom's offline mode, which allows users to create and manage rundowns disconnected from the MOS protocol to resolve any eventuality in time.
Management of videoserver channels
Currently, a competitive studio automation software such as VSNLivecom allows the operator advanced management of channels and rundowns (playlists) in parallel, being able to control up to 4 channels (A/B/C/D) in list mode, but with the possibility of manually managing events, which can be programmed with variations with respect to the playlist, enter loop mode, etc.
Current systems also allow a much larger and more synchronized operation, managing up to 16 auxiliary channels (CH), which are commonly used to broadcast content in parallel, for example, projecting to different screens in the studios. In addition, the software allows programming clips with loop, trim or slowmotion functions and previewing content clips, being able to manage them comfortably from an interface that allows frame-by-frame advance, rewind, fast forward or cue preview option.
Everything you need, we have! Request your demo today
Schedule your demo
VSNLivecom: Dynamic, transversal and flexible software at the user's service
Finally, there are advantages that are defined by the implementation of the automation software itself, and that support the aforementioned need for dynamism and flexibility in a studio.
For example, VSNLivecom is compatible via MOS protocol with most news production systems (NRCS) in the market, allowing companies to choose the complementary systems that best fit their needs. In addition, the use of such an intelligent system also saves the team time in two ways: on the one hand, having an instant update functionality of the automation engine, which allows viewing any changes made in real time, and on the other hand, the customizable modes, which enable operators to manage the configuration in the way they prefer, either manually or automatically managing trimming or reassignment events, handling the graphics system, using keyboard shortcuts or Jog Shuttle functionalities. It should be added that this technology is not only suitable for live news programs, but for any team that wants to optimize tasks and production functions, making it a transversal and dynamic software.
All in all, it seems clear that, although many companies are now experiencing their first impressions with process automation, the Broadcast & Media environment has been refining this type of technology for years now, and its future possibilities are yet to be discovered.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Overall, these are good times for intelligent automation. Like other investment and technology development trends that have seen a notable acceleration in 2020, Deloitte's annual Automation with intelligence study reveals a growth of more than 40% over the last year, which implies a rise from 58% of companies using intelligent automation tools in 2019 to 73%. However, the most significant data is found on the first study conducted on the subject in 2015, which revealed that at that time only 13% had this type of technology.
