
Overall, these are good times for intelligent automation. Like other investment and technology development trends that have seen a notable acceleration in 2020, Deloitte's annual Automation with intelligence study reveals a growth of more than 40% over the last year, which implies a rise from 58% of companies using intelligent automation tools in 2019 to 73%. However, the most significant data is found on the first study conducted on the subject in 2015, which revealed that at that time only 13% had this type of technology.
In this respect, the Broadcast & Media industry is a pioneer. Various types of software with automation functionalities have been progressively implemented in different parts of the media lifecycle over the last decades, and in many cases a reversal is hardly contemplated anymore. The reasons for this transition are simple: making a significant investment in automation is the most logical choice in the long term versus maintaining the operational costs of a large workforce, as well as eliminating the human error factor. However, this process is not a one-way process; it is not about a software company offering a watertight product. In most cases, we are talking about a two-way evolution, a customization of the automatable functions according to the needs of each company.
Without a doubt, studio automation systems are at the forefront of Broadcast automation, which is natural considering the dynamism, precision and multiplicity of actions that they usually require. For example, if we analyze the most recurring tasks in live news production and broadcasting, it is easy to see why many of them are now problems of the past.
Playlist and graphics management
It was not so long ago that all channel and playlist management was done manually, without the option of interaction with the newsroom team and without real-time control of the order in which news clips were broadcast. It was common for the operator to be handed a paper with the initial list of clips only a few minutes before the broadcast or the program, which left him very little room for maneuver and foresight. Special mention should be made of the associated graphics, which inevitably required coordination with another operator and therefore the existence of another control point in the studio.
The current scene has changed a lot since then: it is usually the editor-in-chief who controls the NRCS (Newsroom Computer System) and the rundown order, and thanks to MOS (Media Object Server, an XML-based protocol that allows to control and communicate with different elements of the studio without the need of specific drivers), it reaches the operator, who plans and sequences videos and graphics to the different channels thanks to a software automation system like VSNLivecom.
Today, the studio automation software allows multiple users to manage the rundown simultaneously. Regarding the little room for maneuver, it is worth noting the importance of VSNLivecom's offline mode, which allows users to create and manage rundowns disconnected from the MOS protocol to resolve any eventuality in time.
Management of videoserver channels
Currently, a competitive studio automation software such as VSNLivecom allows the operator advanced management of channels and rundowns (playlists) in parallel, being able to control up to 4 channels (A/B/C/D) in list mode, but with the possibility of manually managing events, which can be programmed with variations with respect to the playlist, enter loop mode, etc.
Current systems also allow a much larger and more synchronized operation, managing up to 16 auxiliary channels (CH), which are commonly used to broadcast content in parallel, for example, projecting to different screens in the studios. In addition, the software allows programming clips with loop, trim or slowmotion functions and previewing content clips, being able to manage them comfortably from an interface that allows frame-by-frame advance, rewind, fast forward or cue preview option.
Everything you need, we have! Request your demo today
Schedule your demo
VSNLivecom: Dynamic, transversal and flexible software at the user's service
Finally, there are advantages that are defined by the implementation of the automation software itself, and that support the aforementioned need for dynamism and flexibility in a studio.
For example, VSNLivecom is compatible via MOS protocol with most news production systems (NRCS) in the market, allowing companies to choose the complementary systems that best fit their needs. In addition, the use of such an intelligent system also saves the team time in two ways: on the one hand, having an instant update functionality of the automation engine, which allows viewing any changes made in real time, and on the other hand, the customizable modes, which enable operators to manage the configuration in the way they prefer, either manually or automatically managing trimming or reassignment events, handling the graphics system, using keyboard shortcuts or Jog Shuttle functionalities. It should be added that this technology is not only suitable for live news programs, but for any team that wants to optimize tasks and production functions, making it a transversal and dynamic software.
All in all, it seems clear that, although many companies are now experiencing their first impressions with process automation, the Broadcast & Media environment has been refining this type of technology for years now, and its future possibilities are yet to be discovered.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
20/09/2026
Piano-playing singer-songwriter competition returns for fourth year
Casio have officially revealed the list of 16 finalists who have earned their place in t...
20/09/2026
COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months
Brie Clayton September 20, 2026
0 Comments
Video Editor + Motion Designer (Remote | PT ...
19/09/2026
Three new rackmount power conditioners introduced
Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...
19/09/2026
September 15, 2026
AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...