Sony Pixel Power calrec Sony

Amapiano's Origins: Taking Root at Home, Then Spreading Seeds Globally

13/06/2024

The sound of Amapiano is like prolonging moments when, in South African townships, the sounds of everyday living merge with the music that forms the bedrock of daily life there. Before dawn, a hymn sung while sweeping might match the rhythm at a nearby lala vuka (all nighter). One afternoon, the rain overhead might intensify to match an aunty or uncle's favorite part of a jazz song. Nobody's dog could bark an ad-lib to the bassline playing in a passing car. Amapiano plucks what is almost in the township air and originates sound, dance, fashion, lingo, and overall culture from that.

Amapiano was invented in the townships at the outskirts of South Africa's towns and cities. Known as kasi in slang (derived from the Afrikaans lokasie), the township was created by apartheid spatial planning to house Black people. Dikasi (plural) were designed to be barren places where nothing would grow. But instead, South African townships became greenhouses for culture-especially music-to germinate, take root, and become sources of life for the oppressed people living in them.

Amapiano borrows its keys and melodies from jazz and gospel, its drums and tempo from house music and diBacardi, while Kwaito loans Amapiano its basslines and harmonies.

Jazz music grew in South Africa in step with its popularization in the United States. It became not only a source of entertainment, solace, and escape, but also an instrument with which Black South Africans fought against apartheid. You need only look at the names of some current and past Amapiano acts to make the connection between jazz and Amapiano-Jazzi Disciples, Mapara A Jazz, and Mr. Jazziq are a few. One of the other ways Amapiano borrows its melodies from jazz is by reworking South African jazz standards. Focalistic does this to great effect by using the melody from guitarist Jimmy Dlulu's Winds of Change on his Tiya Mfana release with DJ Tshegu.

Gospel music, especially choral, has been composed and sung in churches, homes, at funerals, celebrations, and anywhere else a higher power needs to be summoned in South Africa. Some of Amapiano's most popular singers developed their voices in the church. For example, vocalist Babalwa M, who frequently collaborates with Private School Amapiano Dean of Faculty Kelvin Momo, told True Love magazine, I lived in a Christian house, I obviously used to go to church. So, we used to have youth services and we'd have an opportunity to showcase your talents.

Kwaito music was the sound of a generation both witnessing and creating a nonracial, democratic South Africa. The slowed-down dance songs from across the world matched with young South African vocalists in the 1990s, and together they created Kwaito, the iconic sound of the country's liberation.

In the late 1990s and early 2000s, Afro, Deep, and Tribal House became popular as access to records from outside the country became increasingly available and affordable. This helped to develop South African dance music's groove sensibility. And when diBacardi entered the scene, mushrooming from Pitori, the greater Pretoria area, it also grew into an important influence on the South African dance music scene.

The styles of music that Amapiano borrows from are still popular in South African townships and continue to cross-pollinate, influencing each other while remaining firmly grounded in their own respective histories.

The last time we saw a uniquely South African genre paint a clear picture of the state of South African groove culture was with Kwaito spearheaded by youth. What Amapiano has managed to bring with it from the ground up locally and eventually globally, is admirable, not only from a music point of view but also cultures'', says Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa.

At first, Amapiano had a divisive ethos. Little was known about this movement and the music at the center of it by observers outside its circles of initiates. Generally, Amapiano punters were notorious for brazenly pursuing epicurean excess. Kabza De Small and Lehleza released the Amabele Shaya Remix music video as the tide began to turn for this style of music. For outsiders, that music video was a glimpse into a culture that was seductively inaccessible. Amabele ebusweni bendoda / Amabele ebusweni bendoda / Amabele ebusweni bendoda / Amabele ebusweni bendoda (roughtly translated to breasts on a man's face ) a tank-topped, sweaty Leehleza repeats the song's refrain to partygoers in a nondescript warehouse. Many wanted to be in that video, while also happy to be a safe distance away.

The greater South African population had another taste of this sweet taboo in Semi Tee, Miano, and Kamu Dee's Labantwana Ama Uber, in which the chorus is a thinly veiled reference to drug use and sex. Amapiano music was being lapped up and danced to by all South Africans and creeds by the time Mapara a Jazz, Colano, and Ntosh Gazi's John Vuli Gate became a hit single, dance trend, and the reason for the most modest and upright citizens of the Rainbow Nation to collectively clutch their beaded necklaces and kiss their teeth in disapproval.

Since then, the Amapiano movement has evolved in different directions. Its dominance of mainstream music in South Africa and entry into the global dance music arena made it necessary for producers and vocalists to consider different styles of Amapiano to fit different occasions.

Over the past decade, Amapiano has watered and warmed the wildest dreams of its artists, most of whom come from the underserved townships at the outskirts of the Gauteng province's cities. And where there were scraggly shrubs of careers not so long ago, there is now a forest of artists, managers, choreographers and dancers, stylists, content producers, and other professions beginning to thicken all thanks to the
LINK: https://newsroom.spotify.com/2024-06-13/amapianos-origins-taking-root-...
See more stories from spotify

More from Spotify

14/09/2024

Showcases, Subway Cars, and a Speakeasy: Inside the Spotify x Samsung Galaxy Fresh Finds Event in NYC

At Spotify, our live experiences are curated cultural moments that get people ta...

13/09/2024

Spotify Pilots New Music Experience for Young Listeners on Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we've introduced a p...

13/09/2024

Spotify's New Countdown To' Vodcast Series Kicks Off With Artists Jelly Roll and mgk in Debut Episode

As fans patiently await their favorite artists' new album releases, the anti...

12/09/2024

Four Must-Use Spotify Features That Bring You Closer to Your Favorite Artists

We know that when fans fall in love with an artist, they can't get enough. So when you want to connect with your favorites on a deeper level, Spotify is you...

09/09/2024

La Tierra de Msica Mexicana': A Three-Day Celebration of the Genre's Rich Cultural Heritage With Panels, Performances, and More

Across generations and borders, M sica Mexicana continues to reach new fans. On ...

04/09/2024

daylist Is Expanding Into New Markets and Languages, So Here Are 3 Tips To Make the Most of It

From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...

30/08/2024

In Her New Podcast, CultureCon Founder and CEO Imani Ellis Shares an Unfiltered Look at the Path to Success

In 2017, Imani Ellis revealed CultureCon to the world, a first-of-its-kind confe...

29/08/2024

A+ Listening for Back-to-School Season

Bells are ringing-school bells, that is-as kids across the U.S. start the new school year. In addition to fresh fits and the right supplies, kids might also nee...

28/08/2024

Introducing Spotify's 2024 Global Songs of Summer-and Why These Top 5 Tracks Reigned Supreme

Every summer, as people across the Northern Hemisphere seek out the perfect song...

27/08/2024

Explore the Complexities of Human and AI Connection in the New Science Fiction Podcast Seleccin Natural'

What does the future look like when it comes to AI personalities interacting wit...

22/08/2024

Fans Get In on the Fun With Live Podcast Recordings During The Ringer Residency

Laughter, energy, camaraderie-these are just a few of the elements that come to life when a podcast is recorded in front of an audience, rather than in a sound-...

21/08/2024

The Rise of Japanese Pop With Spotify's Gacha Pop Playlist

Just like its fashion and food trends, Japan's music scene is constantly evolving, all while captivating a growing global audience. From J-Pop (Japanese pop...

21/08/2024

Celebrate Notting Hill Carnival With Our Carnival Sounds Hub, the Ultimate Audio Destination for Caribbean Music and Culture

On August 25 and 26, an estimated 2 million attendees will flock to London for N...

19/08/2024

Spotify and Crunchyroll Present the Sounds of Anime

The world of anime is rapidly expanding, finding fans all over. On Spotify, global streams of anime music have surged by 395% since 2021, and there are 6.7 mill...

15/08/2024

Introducing Casa Spotify Buenos Aires, a New Cultural Center for Argentine Creators

Recent years have seen the emergence of groundbreaking talent from cultural hot ...

15/08/2024

Presentamos Casa Spotify Buenos Aires, un nuevo centro cultural para creadores argentinos

En los ltimos a os hemos sido testigos del surgimiento de talentos innovadores ...

13/08/2024

nete a los mejores artistas y podcasters para celebrar el orgullo mexa con MEXCLA Spotify'

No es ning n secreto que la vibrante escena musical mexicana ha trascendido fron...

13/08/2024

Join Top Artists and Podcasters to Celebrate Mexican Pride With MEXCLA Spotify'

It's no secret that Mexico's vibrant music scene has transcended borders...

13/08/2024

Conoce a las nuevas estrellas de la msica pop colombiana

Con sus diversos sonidos, la m sica de Colombia ha logrado conectar con una amplia gama de audiencias de todo el mundo, y el pop colombiano no es una excepci n....

13/08/2024

Meet the Newest Stars of Colombian Pop Music

With its diverse sounds, music from Colombia has connected with a range of audiences from all around the world-and Colombian pop is no exception. This genre has...

09/08/2024

Blake Lively Reveals the Entire Sonic Universe' of Music That Inspired It Ends With Us'

Humans are complex creatures, capable of experiencing joy, sorrow, and everythin...

09/08/2024

J Balvin Regresa A Sus Comienzos Con Su Nuevo lbum Rayo'

El aclamado colombiano J Balvin ha conquistado al mundo con su m sica durante m s de una d cada. Fans desde Latinoam rica hasta Europa est n cautivados por la e...

09/08/2024

J Balvin Travels Back to His Beginnings With New Album Rayo'

Colombian hitmaker J Balvin has captivated the world with his music for more than a decade. Fans from Latin America to Europe can't get enough of The Boy F...

07/08/2024

Spotify Celebrates Hip-Hop's Women-Led Renaissance With The Gold Standard' Art Exhibit

Women have been integral to hip-hop from the beginning, contributing to its grow...

07/08/2024

FC Barcelona Teams Up With Rema and Blessd for Its US Preseason Tour

Last week, Spotify and FC Barcelona brought the worlds of music and football together once again to kick off the club's preseason tour in the U.S. To celebr...

07/08/2024

Kick It Up With the Year of the Cowgirl

It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide...

05/08/2024

Take In the Many Flavors of Msica Mexicana With Our Special Series of Spotify Singles

As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as a...

01/08/2024

Celebrate 8 Years With BLACKPINK on Spotify

It's been eight years since BLACKPINK captivated the K-Pop scene and transcended to global superstardom. Since then, they've racked up billions of strea...

01/08/2024

A New Spotify Documentary Spotlights UK Youth Centers

Youth spaces are crucial for the well-being of children and young people, as they instill a deep sense of belonging and ignite creativity. But in the U.K., thes...

01/08/2024

Four of South Asia's Brightest Stars Share How Their Heritage Shapes Their Lives and Music

July 18 marked the start of South Asian Heritage Month, which celebrates the ric...

31/07/2024

The Best Audiobooks of the Year (So Far)

We're halfway through the year and at a perfect moment to consider which humorous, intriguing, and entertaining audiotales have captivated readers thus far ...

30/07/2024

Join Top Brazilian Artists for a Historic Concert Dedicated to the Late Icon Marlia Mendona

As the most-listened-to Brazilian artist ever on Spotify, and the first to reach...

30/07/2024

Junte-se aos Principais Artistas Brasileiros para um Concerto Histrico Dedicado cone Marlia Mendona

Como a artista brasileira mais ouvida de todos os tempos no Spotify e a primeira...

26/07/2024

Check Out Our Updated Songs of Summer Predictions (Complete With Five New Wild Card Picks)

Last month, Spotify's annual Songs of Summer predictions made their return, ...

26/07/2024

Go for the Gold This Summer With These Sports-Themed Audiobooks and Podcasts

Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...

25/07/2024

Bringing More Audiobooks From Independent Authors to Spotify With Ingram Content Group

At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...

24/07/2024

Artists Can Now Start Countdown Pages To Promote Their Upcoming Albums

Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...

23/07/2024

Spotify Reports Second Quarter 2024 Earnings

Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported Month...

23/07/2024

Spotify rapporterar intkter fr andra kvartalet 2024

Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...

19/07/2024

Partnering With Industry To Create a Safer Online Environment for Young People

By Marcelina Slota - Head of Platform Integrity, Spotify Updated September 13, 2024 To continue our work providing positive experiences for young people, we&#...

18/07/2024

Beat the Heat With These Bingeworthy Beach Reads (and Pool Podcasts!)

Summer is officially in full swing, and that means it's time to chill out. Whether you're heading out on vacation or hoping to make the most of Summer F...

17/07/2024

Spotify Brings AI DJ to Spanish-Speaking Music Fans Around the World

When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that k...

17/07/2024

Spotify presenta AI DJ en espaol para los fans de la msica en todo el mundo

Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personal...

11/07/2024

Spotify Celebrates a Thriving Australian Music Industry With Pop Sensation Tones And I

Around the world, the shift toward streaming has completely transformed the musi...

09/07/2024

Comments on Podcasts Gives Creators and Listeners More Ways To Engage

For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify t...

03/07/2024

Space Cadet' Star Emma Roberts and Filmmaker Liz W. Garcia Reveal Their Top Tracks for Getting Motivated

When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...

28/06/2024

250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify

As one of the most powerful forms of human expression today, video is becoming...

27/06/2024

RADAR Korea Invites Fans Inside the Vibrant World of RIIZE in Honor of the K-Pop Group's First Mini Album, RIIZING'

Since 2020, RADAR has served as Spotify's program to spotlight rising talent...