In the soundtrack of your life, every day probably sounds just a little bit different. The weather, your workout, your mood-anything can inspire a song that brings out your best dance moves, has you reaching for tissues, or something in between. On Spotify, not only is there music you already know and love for every moment, but there's also a world full of new artists, songs, and genres to explore. Just ask any 18- to 24-year-old Spotify user: This important audience has a unique and somewhat unexpected taste for discovery.
In fact, listeners in that age group in particular have no boundaries when it comes to the artists they stream for the first time. We looked back at the musicians they played over the past 60 days and found that they're as drawn to the latest and greatest as they are to oldies but goodies. They're discovering the artists their parents and grandparents listened to, like Gladys Knight and Crosby, Stills, Nash & Young, as well as playing the jams their own peers-like Normani and Nora en Pure-are creating. They have their fingers on the pulse of pop culture and are simultaneously interested in learning about the bands that inspired them.
Below are 10 artists, both emerging and established, that 18- to 24-year-old listeners have streamed for the first time over the past six months. Get to know them for yourself:
THE EMERGING Kina 2018 saw the introduction of Italian electronic production duo Kina. Pasquale Renella and Giuseppe Garotti create downbeat-electronic lo-fi music with a lot of heart. They site XXXTENTACION, Shallou, Madeon, and Porter Robinson as being their greatest musical influences.
ITZY This burgeoning South Korean all-female K-pop group is the latest to be formed by JYP Entertainment. They're considered monster rookies, meaning they've found significant early success. Case in point: ITZY set a new record for the most-viewed K-pop debut music video on YouTube and won their first music award just nine days after dropping their single DALLA DALLA.
Au/Ra If you like Billie Eilish, you should check out Au/Ra-another teenage singer-songwriter making waves in the music world. Born in Ibiza, Spain, and raised in Antigua by her parents (including her father, German producer Torsten Stenzel), Au/Ra found a love for music and writing at an early age. Her single Panic Room was featured on Norwegian DJ Alan Walker's Darkside. Look out for the multilingual singer-songwriter on her first tour.
Cuco If Spanglish lyrics combined with a meme-influenced sense of humor is your jam, check out Cuco. The LA-based Mexican-American producer, singer, and self-taught multi-instrumentalist creates a music all his own that combines pop, jazz, and hip-hop. Recently, he's made his voice known in more ways than one by headlining a benefit concert series for immigrant families.
Tyla Yaweh The singer, rapper, and songwriter originally from Orlando, Florida, has toured with XXXTENTACION and Post Malone. Now he's making a name for himself on stages at SXSW and on Jimmy Fallon's Tonight Show. I'm living an ultimate high, he says. I went from being homeless to traveling the globe with rock stars, being able to connect with and spread positive vibes to so many different people.
THE ESTABLISHED Billie Holiday Arguably among the most influential jazz singers of the 20th century, Billie Holiday is usually uttered in the same breath as Frank Sinatra and Ella Fitzgerald. Along with her vocal power, she could alter lyric phrasings and tempo in manners that can be traced all the way through to today's pop music.
Tony Bennett Hit machine Tony Bennett is still singing and recording at 92 years of age, and even in recent years has been attracting contemporary collaborators such as Lady Gaga. His soulful voice first attracted attention in the 1950s. He came roaring back in the '80s and '90s by connecting with young audiences, culminating in an MTV Unplugged appearance in 1994. He hasn't slowed down on performing or collaborating since.
Grateful Dead Deadhead or not, you can't help but be mesmerized by Grateful Dead-be it their lengthy jams, poetic lyrics, or eclectic sound. The band was a true product of '60's counterculture, combining elements of rock, folk, country, bluegrass, reggae, and space rock. Adored by baby boomers Gen X'ers, and now a new generation, The Dead is anything but.
Selena The gone but not forgotten Queen of Tejano music paved her way in an overwhelmingly male-dominated genre to become one of the most celebrated Latin artists of all time. Her reach spans fashion, cosmetics, television and film. Texas even celebrates her birthday, April 16, as Selena Day, keeping her music and energy alive year after year.
LL Cool J No one straddles the lines of hip-hop and R&B quite like LL Cool J. He's a man of firsts-one of the first hip-hop artists to find mainstream success, and the first rapper to receive Kennedy Center Honors. He started rapping at age nine, recorded his first demos at 16, and released his first record before turning 20. And through it all, he's kept his cool.
And there's plenty more where that came from. Stream our playlist of the artists 18- to 24-year-olds are discovering from around the world and across the years.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
In the soundtrack of your life, every day probably sounds just a little bit different. The weather, your workout, your mood-anything can inspire a song that brings out your best dance moves, has you reaching for tissues, or something in between. On Spotify, not only is there music you already know and love for every moment, but there's also a world full of new artists, songs, and genres to explore. Just ask any 18- to 24-year-old Spotify user: This important audience has a unique and somewhat unexpected taste for discovery. 
