Sony Pixel Power calrec Sony

Telenor Asia Digital Lives Decoded (Play)

30/01/2023

9 minute read

Share

Download full report PDF

Survey Findings (Infographics) PDF

Read the press release

From virtual worlds to real-life communities, mobile access has flipped how we spend our downtime on its head.

The third instalment in our Digital Lives Decoded series examines the changing spectrum of people's leisure-time pursuits and pastimes - supercharged by a more digitally-savvy, post-pandemic population.

Two-thirds of people socialise more online than they do in real life, but rather than this being a negative trend, more than half of our respondents feel more socially connected.

People are convincingly upbeat about mobile's impact on their social lives, helping them stay better connected with loved ones and build virtual communities with strangers based on shared interests. People also spend much of their downtime tapping into online education or on-the-go learning apps. Close to one-third access educational apps daily, while four in ten believe the learning enabled by mobile technology has significantly improved their lives.

The standout finding from this report is around gaming. Mobile access has changed how people game and who gamers are. Thanks to the mobile, gaming has become a mass phenomenon, embedding virtual interactions and virtual worlds into daily life. This pastime is more inclusive and accessible than ever, reaching across genders and generations. The increased number of people playing games is also driven by a relatively recent phenomenon: social gaming. Close to half of those surveyed expect to spend even more time on this in the next two years.

We see that gaming is positively impacting real-life communities, reinforcing relationships and transforming how we go about daily tasks. With that growth comes higher expectations of network operators as people seek more dependable, faster networks. Consumers recognise that this comes at a premium.

The metaverse has enormous potential as a gaming platform of the future. While it is yet to capture the interests of consumers fully, people do recognise that their mobile phones have put a portal to the future in their hands as the metaverse slowly edges towards reality. The growing interest in the metaverse is creating an opportunity for telecom operators to expand beyond the traditional towards new capabilities and services - becoming not only an enabler of the technology through the provision of 5G capabilities but also a co-creator in the metaverse.

With all the new possibilities paved by the mobile, the average mobile user today literally has the world at his or her fingertips. Moving from passive users to active co-creators in virtual realities, they will become the new face of the customer that we as network operators and businesses need to understand and keep up with. We hope the third part of our study will help to shed some light on the changing face of today's consumers as they live, work and play.

Jorgen C. Arentz Rostrup

Head of Telenor Asia

Overview Digital Lives Decoded is a three-part series - released in conjunction with Telenor's 25th anniversary in Asia - looking at the role of mobile relationships in how we live, work, and play. The third and concluding instalment surveyed over 8,000 consumers across eight markets in South and Southeast Asia on the impact mobile devices are having on the way we spend our downtime.

Consumers in Asia are turning to mobile devices to boost their leisure time, switching downtime pursuits into up-time' opportunities. Nine in ten people are more dependent on their phone for leisure now than two years ago and nearly half (47%) say their reliance has increased significantly.

The habits we formed during the pandemic seem to have become hard-wired in the way we live our lives today. Two-thirds (66%) say they now socialise more online than in real life and over half now feel more connected to friends and family. While younger generations are spending more time socialising online than their older peers, Baby Boomers feel most connected to their loved ones as a result of mobile technology.

Around half of respondents spend more than three hours a day using social media, and just over one in ten (12%) spend more than seven hours per day. This is greater than the time spent on gaming, streaming content, listening to music or podcasts and investing, and looks set to grow.

The new face of gaming is mobile Across the region, China, Japan, and South Korea lead the gaming market, but Indonesia, Vietnam, the Philippines, and Thailand are quickly catching up. This surge in gaming is evident among respondents surveyed. Four out of five respondents play mobile games in some way, with close to a third (31%) playing every single day. And it's not just the stereotypes of young men playing; our research shows that there is an even split among men and women.

Just as social media has allowed communities to create content and interact with each other, we have also seen the growth in social gaming taking these opportunities one step further - empowering people to step into and interact with others in virtual worlds.

Mobile devices are turning downtime pursuits into upside opportunities Respondents across the region are increasingly looking to their mobile devices for personal upskilling and development. 40% of respondents are using mobile devices to tap into learning and educational apps or websites, with women and younger generations most likely to experience the benefits. More than half of Gen-Zs (51%) surveyed said that learning on their mobile has significantly improved their quality of life.
LINK: https://www.telenor.com/stories/include/telenor-asia-digital-lives-dec...
See more stories from telenor

More from Telenor Digital Services and Broadcast

08/03/2023

Three strong women leaders paving the path in Asia

7 minute read Share Three women who are working on some of the most important priorities for Telenor Asia tell us how they have stepped into leadership ro...

08/03/2023

Joining hands to create safe digital spaces for girls and young people

7 minute read Share Empowering Societies Digital skills Include Inclusion Grameenphone Grameenphone and Plan International Bangladesh join hands...

07/03/2023

Telenor Asia seeks to strengthen market position after completing two mega telco mergers (The Business Times)

9 minute read Share Writer: Mindy Tan View original article on The Busine...

01/03/2023

Unveiling Thailand's new telecom-tech champion

11 minute read Share dtac Telenor Asia When Telenor made its foray into Thailand in 2003 through its investment in dtac, the company's vision was ...

01/03/2023

Telenor completes the amalgamation of dtac and True in Thailand

5 minute read Share Today, Telenor Asia announces the completion of the amalgamation of the telco operations of True and dtac in Thailand. The transaction...

14/02/2023

Telenor Asia: Our Year in Review - 2022

7 minute read Share Download the full Year in Review - 2022 Message from Head of Telenor Asia, J rgen C. Arentz Rostrup: 2022 marked a significant turn...

02/02/2023

Executing on the strategy

7 minute read Share The quarter represents significant progress on our new strategic roadmap towards 2025. Mobile service revenues in Telenor Nordics inc...

01/02/2023

Sale of 30% of the Norwegian Fibre business completed

2 minute read Share (Fornebu, 1 February 2023) Telenor today closes the transaction to divest 30 percent of newly established Telenor Fiber AS, in Norway ...

30/01/2023

Telenor Asia Digital Lives Decoded (Play)

9 minute read Share Download full report PDF Survey Findings (Infographics) PDF Read the press release From virtual worlds to real-life communitie...

12/01/2023

Dtac and True are moving into the final phase of the merger

3 minute read Share Dtac and True have today held separate board meetings regarding the ongoing merger process between the companies. The boards of direct...

23/12/2022

Arus Academy co-founder Alina Amir shares her top tips on growing fast and well

5 minute read Share What can time spent with schoolchildren teach entrepreneurs? A lot, it turns out. Alina Amir co-founded Malaysia's fast-rising Aru...

21/12/2022

Fear "Cyber Grinches" this Christmas? You are not alone, new security survey finds

8 minute read Share People feel less safe about online shopping, but lucki...

16/12/2022

Digital security is a significant concern in the Nordics

6 minute read Share A recent survey Telenor conducted in the Nordics has shown that digital security is a significant concern for individuals across the r...

30/11/2022

Axiata and Telenor Announce the Successful Completion of the Celcom and Digi Merger

9 minute read Share New Company Well-Placed to Serve the Nation and Consum...

30/11/2022

Historic merger marks new chapter in Malaysia's digitalisation journey: We are in pole position.

11 minute read Share Digi Telenor Asia For over 20 years, Digi has emp...

25/11/2022

5 underrated life skills from the co-founder of Safe Internet metaverse bootcamp

6 minute read Share What are some essential life skills for the digital age? We asked Kalaya Kovidvisith, a co-founder of Thailand's Safe Internet met...

25/11/2022

Startup founder Sayem Faruk is connecting tech talents globally

5 minute read Share Sayem Faruk is transforming how global companies can connect with tech talent in Bangladesh. He founded Airwrk, a game changer for his...

25/11/2022

Globally recognized startup founder and activist Tanzila Khan shares her top tips for entrepreneurs

5 minute read Share Last June, Pakistani entrepreneur and Telenor alumnus ...

22/11/2022

Update on the transaction between dtac and True in Thailand

1 minute read Share On 22 November 2021, Telenor and CP Group announced their intention to support the amalgamation of dtac and True in Thailand. As part...

08/11/2022

When every second counts: Mobile 5G solution could be a game changer in emergency situations

9 minute read Share A new mobile 5G Network on Wheels from Telenor demonst...

07/11/2022

Telenor Group elected to the 2023-24 GSMA Board

4 minute read Share Sigve Brekke, President and CEO of Telenor Group, is re-elected for a seat in the GSMA Board and will, from 1 January 2023, commence h...

03/11/2022

Slow AI adoption: How businesses can accelerate the uptake of AI (no, the answers in not more tech)

9 minute read Share Advance Artificial Intelligence Research Advance...

01/11/2022

Ieva Martinkenaite appointed Head of Telenor Research and Innovation

5 minute read Share Research The new head will drive Telenor's research involvement in innovation with strategic partners and customers as part of T...

31/10/2022

New global unit Telenor Linx connects telcos to digital players worldwide

2 minute read Share By merging Telenor Digital AS (TD) and Telenor Global Services AS (TGS), Telenor establishes a global unit that combines traditional c...

28/10/2022

Update on the ongoing OECD complaint lodged against Telenor regarding its sale of Telenor Myanmar

1 minute read Share Telenor and 474 civil society organizations in Myanmar...

27/10/2022

Telenor Asia: Digital Lives Decoded (Work)

7 minute read Share Download full report PDF Read the press release Decoding changing attitudes towards mobile connectivity in South and Southeast As...

27/10/2022

Mobile connectivity can supercharge careers, but employers need to do better - Telenor Asia study

8 minute read Share Flexible Work Digital skills Inclusion Include ...

26/10/2022

Improved Nordic mobile revenue trends

6 minute read Share We see positive trends for mobile service revenues in the Nordic region, with a growth of 4 percent in the third quarter , says Sigve ...

11/10/2022

Telenor Asia Expands Presence in Singapore to Capture Regional Opportunities

5 minute read Share Telenor Group, a leading global telecommunications company serving 175 million customers in the Nordics and Asia, announced the format...

07/10/2022

Telenor establishes fibre company in Norway

7 minute read Share alt=Women walking in Lofoten, Norway. class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> (Fornebu 7 October 2022...

20/09/2022

Building Telenor for the future

4 minute read Share (Fornebu, 20 September 2022) Today, at its Capital Markets Day, Telenor presents significant changes to ensure growth and reshape the ...

08/09/2022

Girl in Red awarded the Telenor Culture Prize 2022

6 minute read Share Marie Ulven's music has brought the young artist into the global charts and created a worldwide fan base. The talented Norwegian, ...

05/09/2022

Telenor Asia: Digital Lives Decoded (Live)

9 minute read Share Part One: Live Download full report PDF Read the press release Survey Findings (Infographics) PDF Decoding changing attitudes...

05/09/2022

Telenor Asia: Digital Lives Decoded

9 minute read Share Part One: Live Download full report PDF Read the press release Survey Findings (Infographics) PDF Decoding changing attitudes...

05/09/2022

Telenor Asia Study Reveals 5 Key Trends for Continued Surge in Time Spent on Mobile Devices

9 minute read Share Report highlights Downloads Report pdf Survey Fin...

24/08/2022

Endringer i Telenors konsernledelse

7 minute read Share Telenor gjennomf rer endringer i konsernledelsen for styrke regionene i Norden og Asia, og oppretter i tillegg nye enheter innen inf...

24/08/2022

Changes in Telenor Groups Executive Management

8 minute read Share Telenor is implementing changes to the Group Executive Management team to strengthen the regions in the Nordics and Asia, as well as c...

19/07/2022

Solid mobile growth

5 minute read Share alt=Solid mobile growth class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> In the second quarter, we deliver per...

18/07/2022

Together for a safer internet: A partnership set for the future

8 minute read Share Sustainability Empowering Societies Include Child Online Safety Grameenphone Include Enabling participation for all Inclu...

30/06/2022

Ensuring Future Skills for All

12 minute read Share Sustainability Empowering Societies Inclusion Include Digital skills Include Enabling participation for all Include mean...

29/06/2022

Celcom-Digi receives regulatory clearance to move forward with merger in Malaysia

4 minute read Share Telenor Group's Malaysian subsidiary Digi.Com Berh...

16/06/2022

Advancing the Rights of Children in a Digital World

4 minute read Share Diversity Inclusion Future ready Digital skills alt=Three people looking into camera during contract signing class=lazyload main ...

18/02/2022

True and dtac enter into agreement to create a new telecom-tech company

Reading Time: 2 minutes The new company, supported by sponsoring shareholders Charoen Pokphand Group ( C.P. Group ) and Telenor Group ( Telenor ), aims to mee...

02/02/2022

Strong cash flow supporting the dividend

Reading Time: 3 minutes During the year, Telenor has focused on safeguarding employees and providing services to customers as the demand for connectivity, di...

20/01/2022

Telenor teams with AWS to accelerate modernisation of telecommunications

Reading Time: 2 minutes As part of the agreement, Telenor and AWS will invest in joint go-to-market activities in select industries-such as manufacturing, sup...

17/01/2022

Telenor Group agrees to sell its stake in Wave Money to Yoma Strategic

Reading Time: 2 minutes (Singapore/Oslo, 17 January 2022) Telenor Group and Yoma Strategic have entered into an agreement to sell Telenor Group's 51 perce...

03/01/2022

Telenor: 5 tech trends that will fuel the green transition of society in 2022

Reading Time: 5 minutes 2021 is yet another year of extreme weather events and record-breaking temperatures. These underline the challenges humans, wildlife, ...

22/11/2021

C.P. Group and Telenor Group support True and dtac in exploring the creation of a new telecom-tech company

Reading Time: 3 minutes (Oslo/Bangkok, 22 November 2021) C.P. Group and Teleno...