Sony Pixel Power calrec Sony

NAB 2019 Reflections: ChyronHego CEO Marco Lopez on the Importance of Sports-Venue, Esports Business

19/04/2019

NAB 2019 Reflections: ChyronHego CEO Marco Lopez on the Importance of Sports-Venue, Esports Business In-arena graphics increasingly enhance the fan experience By Karen Hogan Ketchum, Director of Production

Friday, April 19, 2019 - 10:13 am

Print This Story

Story Highlights

ChyronHego kicked off NAB 2019 with the announcement that the Dallas Cowboys were involved in a comprehensive upgrade of their ChyronHego-based venue-graphics systems at AT&T Stadium.

Included in the undertaking are Click Effects PRIME - ChyronHego's integrated graphics toolset for delivering live arena- and stadium-based A/V presentations to any canvas size with any number of outputs in any resolution - and the company's latest versions of LyricX, Paint, and Virtual 1st, ushering in a new era of 4K production on the LiveFX Endzone board at AT&T Stadium.

SVG sat down with ChyronHego CEO Marco Lopez to discuss this latest news, as well as the importance of the sports-venue industry and the role esports will play in ChyronHego's business plans.

ChyronHego's Marco Lopez: What we try to do for the producers is to be the aggregator of all this data. We curate the data; then we quickly visualize that data for [in-venue] fan engagement.

Tell me about your big news heading into this year's NAB Show.

On the sports and venue side of things, the [work we've done with] the Dallas Cowboys is really telling about how these venues are adopting Click Effects PRIME as their primary orchestration tool. That allows them to put on an event that people want to go to. People still speak to family members and say, I'll just watch [a sports event] at home, and I prefer the experience at home. When you ask them why they prefer the experience at home, it's because they can get things like instant replay with Paint and telestration; they can get virtual placement. There are all these little things that they get when they watch on TV that they weren't getting at the stadium.

The Dallas Cowboys are turning that around by going 4K; they're now going to be using our Paint product and our virtual-placement product so that, when they run a replay on the large screens in the stadium, it will actually be telestrated. People in the stadium will be able to understand the DNA of the sport. [In a football game, viewers have become accustomed to seeing] the yellow line showing how many yards [the offense needs] to go for the first down. Those are some of the things that the Cowboys will put right in the stadium. That will remove the excuse of I have a better experience at home. Now people will want to come and watch it at the stadium and get that full experience.

In that same market, we are driving our systems with native GPU outputs. That has helped a lot, because these screens have [a wide range of] resolutions and aspect ratios, and, by going natively, we can hit them with the specific resolution for that screen. As you know, you have ribbon boards, you have perimeter boards, you have large flat-screen TVs and other LED displays, and we can go natively [to each of them].

That's important because we can output four times more pixels than our leading competitor, so our channel density is four times better. When you're thinking that you have to drive hundreds and sometimes thousands of displays, the equipment in the equipment rack can get daunting. With four times better density, the equipment would be a quarter of what it would be otherwise. So we're really happy about that in terms of that market.

And then, for telestration, we released Paint version 7.5, which [gives our customers] some really easy-to-use tools. For instance, we use our AI visioning systems so that we can automatically track players without sensors or any other type of equipment or accessories. Now the telestration operator doesn't have to key-frame where the players are moving in trying to show the replay of a highlight.

We integrate with the leading replay systems, and we offer full 4K recording on our telestration system, [which] means you don't have to sacrifice an expensive replay port on your [replay server]. Just record into our system, do your telestration, and then you can either export to the server for the replay of the highlight or publish to the web.

And, the publishing to the web and social media is directly integrated into our system, so there are no additional steps; the telestration operator, once they're happy with the highlight, can publish to Facebook, Twitter, or any one of the social-media sites that they typically use.

An interesting stat that I learned was [that] more than 50% of the highlights and telestrations done by the operators inside the truck don't go to air because the game goes on or the producer has other things to move to. But now nothing stops them from saying, Publish it to social media. And the fans on their secondary devices can get all the telestrated highlights that they would have never seen on the linear broadcast. It's just another way of further engaging fans.

Sounds like the in-venue experience is becoming an increasingly important part of ChyronHego's business.

It is. Our purpose in life has always been to visualize live data, to engage and entertain. And live data in the form of statistical data on player and team performance are all coming into our systems. What we try to do for the producers is to be the aggregator of all this data. We curate the data; then we quickly visualize that data for fan engagement, and so it's definitely true for stadium and in venue. It's also true when you look at other areas or other verticals like news graphics. The news station we did in Philadelphia for NBC [is used] for NBC News, but they also use it as their NBC Sports studio, and it's amazing. We're so proud of that installation: the LED fl
LINK: https://www.sportsvideo.org/2019/04/19/nab-2019-reflections-chyronhego...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

24/06/2026

Gray Media Launches Political 360 Digital Advertising Solution

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

FCC Flooded with Nearly 28K Comments on 'The View'

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs Brie Clayton June 23, 2026 0 Comments First Rush is a native macOS application d...

24/06/2026

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design Brie Clayton June 23, 2026 0 Comments Thunder Child Productions relies on cameras&...

23/06/2026

Case Study: YES Networks IP Transition Expands Production Possibilities and Redefines Workflows

When we began planning our transition from an SDI-based infrastructure to a new ...

23/06/2026

Imagine Communications Appoints Greg Garmon as SVP, Americas Video Sales

Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...

23/06/2026

Snap Promotes Emma Wakely to Head of Sports and Media Partnerships, Americas

Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...

23/06/2026

YES Network and Gotham Sports App to Air MI New York Major League Cricket Matches

YES Network and The Gotham Sports App will air MI New York's Major League Cr...

23/06/2026

HAND Issues Persistent Digital IDs to 2026 NBA Draft Class

The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...

23/06/2026

World Boxing Launches World Boxing TV Streaming Platform

World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...

23/06/2026

FloRacing to Stream 32 Off-Road Motorcycle Racing Events Including AMA Amateur National Motocross Championship

FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...

23/06/2026

SES Adds 14 Regional Channels and New Set-Top Boxes to ASTRA TV in Spain

SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...

23/06/2026

Appear Supports Rede Legislativas Contribution Workflow for Brazils TV 3.0 Trials

Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...

23/06/2026

PBS Selects LTN for Nationwide IP Video Network Across 330 Member Stations

LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...

23/06/2026

Ease Live Powers Interactive Experience on Rally.TV for WRC

Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...

23/06/2026

Chyron LIVE Adds Haivision StreamHub Integration, SCTE-35 Ad Insertion, and Switcher Updates

Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...

23/06/2026

ESPN Announces ESPN Fan House, Fan Engagement Hub Powered by Flowcode

ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...

23/06/2026

Sennheiser Relocates Americas Regional Hub to Nashville

The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer Sennheiser Group is moving its Americas Regio...

23/06/2026

Violet Audio's dMix 128 now shipping

128 channels of signal routing & DSP Announced just before the NAMM Show 2026, Violet Audio's latest digital audio matrix offers 128 channels of signal ...

23/06/2026

Minimal Audio launch Memory Rites

Latest Current expansion created by EPROM Minimal Audio have just launched the latest Current Expansion, Memory Rites. Designed in collaboration with renown...

23/06/2026

Undertone Audio's MPEQ-1 goes virtual

Popular hardware EQ gets official plug-in emulation Undertone Audio have just launched a new plug-in that brings one of their most popular hardware designs ...

23/06/2026

Colorfront Support for AWS CDI Unlocks New Potential for Cloud-Based Visual Effects and Content Creation

December 7, 2022 Colorfront (colorfront.com) - the multi-award-winning develope...

23/06/2026

Colorfront Delivers Even More AI Automation Power and Extends Technology Partnerships with Dolby, Apple

April 23, 2026 NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...

23/06/2026

IAB Tech Lab Releases SupplyChain v1.1

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Besco to Represent PlayBox Neo in South Korea

PlayBox Neo appoints Besco as Channel Reseller to establish a firm foothold in Asia Pacific's thriving high-tech export-driven economic boom PlayBox Neo, t...

23/06/2026

PBS Selects LTN to Power Nationwide IP Video Network

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

PBS selects LTN for nationwide IP video network

LTN, a global leader in IP-based video transport and network services, today announced that PBS has selected LTN as its IP video partner to modernize and future...

23/06/2026

The LiveU Q Era Arrives in ANZ with the LU900Q at ABE2026

LiveU will introduce its Q Era to Australia and New Zealand for the first time at ABE2026 on Stand No. 25, (July 30 31). Leading the showcase is the LU900Q, a n...

23/06/2026

Miri Technologies Ships V410 Live 4K Video Encoder-Decode...

Miri Technologies Inc. has begun shipping its highly anticipated V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP ...

23/06/2026

DHD SX2 and TX2 Consoles Go On-Air at Radio Tzafon

DHD audio reports the completion of an upgrade to the audio production facilities at the Galilee headquarters of Radio Tzafon. The station broadcasts two progra...

23/06/2026

Nagravision Launches Nagra Venturi Security Offering

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

ITN Expands Programmatic Local TV Platform

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Study: Younger Viewers More Distracted But More Receptive to Ads

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Chilevisin, ClaroVTR Tap Pixop for 4K FIFA World Cup Feed

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Imagine Communications Names Greg Garmon as Senior Vice P...

Multifaceted Growth Executive Brings 20+ Years of Experience Leading Organizations Across Tech and M&E Imagine Communications today announced the appointment ...

23/06/2026

Australians in Film and Screen Australia's talent development initiative UNTAPPED returns for 2026

Australians in Film and Screen Australia's talent development initiative UNT...

23/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026 Brie Clayton June 22, 2026 0 Comments New Relay Solution Combines DMX, ...

23/06/2026

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Global Media Technology Community

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Gl...

23/06/2026

NVIDIA and AWS Collaborate to Bring AI to Production at Scale

Building AI systems at scale is demanding, requiring low-latency inference, fast vector search, strong GPU price-performance and infrastructure that can grow wi...

23/06/2026

UKTV and BBC Entertainment join forces on first joint comedy entertainment co-commission

23rd June 2026, London: UKTV and BBC Entertainment have unveiled a joint co-comm...

23/06/2026

Gugu Mbatha-Raw leads Sky Original supernatural thriller Possession in first teaser

Also starring Jonny Lee Miller, Sheldon Shepherd and Bel Powley, the ambitious f...

23/06/2026

Arqiva response to DCMS Green Paper

The priority now is a clear and credible plan June 23, 2026, Winchester, UK - Arqiva, the UK's leading communications infrastructure provider, welcomes tod...

23/06/2026

RT AND COMMUNITY FOUNDATION IRELAND ANNOUNCE RT TOY SHOW APPEAL GRANT AWARDS 2026

The RT Toy Show Appeal has raised over 31 million since its inception in 2020 ...

23/06/2026

NVIDIA Powers Over 400 of the World's 500 Fastest Supercomputers

News Highlights: NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list. 26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...