NAB 2019 Reflections: ChyronHego CEO Marco Lopez on the Importance of Sports-Venue, Esports Business In-arena graphics increasingly enhance the fan experience By Karen Hogan Ketchum, Director of Production
Friday, April 19, 2019 - 10:13 am
Print This Story
Story Highlights
ChyronHego kicked off NAB 2019 with the announcement that the Dallas Cowboys were involved in a comprehensive upgrade of their ChyronHego-based venue-graphics systems at AT&T Stadium.
Included in the undertaking are Click Effects PRIME - ChyronHego's integrated graphics toolset for delivering live arena- and stadium-based A/V presentations to any canvas size with any number of outputs in any resolution - and the company's latest versions of LyricX, Paint, and Virtual 1st, ushering in a new era of 4K production on the LiveFX Endzone board at AT&T Stadium.
SVG sat down with ChyronHego CEO Marco Lopez to discuss this latest news, as well as the importance of the sports-venue industry and the role esports will play in ChyronHego's business plans.
ChyronHego's Marco Lopez: What we try to do for the producers is to be the aggregator of all this data. We curate the data; then we quickly visualize that data for [in-venue] fan engagement.
Tell me about your big news heading into this year's NAB Show.
On the sports and venue side of things, the [work we've done with] the Dallas Cowboys is really telling about how these venues are adopting Click Effects PRIME as their primary orchestration tool. That allows them to put on an event that people want to go to. People still speak to family members and say, I'll just watch [a sports event] at home, and I prefer the experience at home. When you ask them why they prefer the experience at home, it's because they can get things like instant replay with Paint and telestration; they can get virtual placement. There are all these little things that they get when they watch on TV that they weren't getting at the stadium.
The Dallas Cowboys are turning that around by going 4K; they're now going to be using our Paint product and our virtual-placement product so that, when they run a replay on the large screens in the stadium, it will actually be telestrated. People in the stadium will be able to understand the DNA of the sport. [In a football game, viewers have become accustomed to seeing] the yellow line showing how many yards [the offense needs] to go for the first down. Those are some of the things that the Cowboys will put right in the stadium. That will remove the excuse of I have a better experience at home. Now people will want to come and watch it at the stadium and get that full experience.
In that same market, we are driving our systems with native GPU outputs. That has helped a lot, because these screens have [a wide range of] resolutions and aspect ratios, and, by going natively, we can hit them with the specific resolution for that screen. As you know, you have ribbon boards, you have perimeter boards, you have large flat-screen TVs and other LED displays, and we can go natively [to each of them].
That's important because we can output four times more pixels than our leading competitor, so our channel density is four times better. When you're thinking that you have to drive hundreds and sometimes thousands of displays, the equipment in the equipment rack can get daunting. With four times better density, the equipment would be a quarter of what it would be otherwise. So we're really happy about that in terms of that market.
And then, for telestration, we released Paint version 7.5, which [gives our customers] some really easy-to-use tools. For instance, we use our AI visioning systems so that we can automatically track players without sensors or any other type of equipment or accessories. Now the telestration operator doesn't have to key-frame where the players are moving in trying to show the replay of a highlight.
We integrate with the leading replay systems, and we offer full 4K recording on our telestration system, [which] means you don't have to sacrifice an expensive replay port on your [replay server]. Just record into our system, do your telestration, and then you can either export to the server for the replay of the highlight or publish to the web.
And, the publishing to the web and social media is directly integrated into our system, so there are no additional steps; the telestration operator, once they're happy with the highlight, can publish to Facebook, Twitter, or any one of the social-media sites that they typically use.
An interesting stat that I learned was [that] more than 50% of the highlights and telestrations done by the operators inside the truck don't go to air because the game goes on or the producer has other things to move to. But now nothing stops them from saying, Publish it to social media. And the fans on their secondary devices can get all the telestrated highlights that they would have never seen on the linear broadcast. It's just another way of further engaging fans.
Sounds like the in-venue experience is becoming an increasingly important part of ChyronHego's business.
It is. Our purpose in life has always been to visualize live data, to engage and entertain. And live data in the form of statistical data on player and team performance are all coming into our systems. What we try to do for the producers is to be the aggregator of all this data. We curate the data; then we quickly visualize that data for fan engagement, and so it's definitely true for stadium and in venue. It's also true when you look at other areas or other verticals like news graphics. The news station we did in Philadelphia for NBC [is used] for NBC News, but they also use it as their NBC Sports studio, and it's amazing. We're so proud of that installation: the LED fl
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
NAB 2019 Reflections: ChyronHego CEO Marco Lopez on the Importance of Sports-Venue, Esports Business In-arena graphics increasingly enhance the fan experience By Karen Hogan Ketchum, Director of Production 
