
-- Tiered Storage, Pizza and the TTFB
We often get asked how best to describe where MatrixStore object storage sits in the hierarchy of tiered storage or to explain tiered storage itself. To do this I sometimes turn to silly food analogies to accomplish this.
One way to consider tiered storage is think about the desire to eat pizza and how quickly you can get it in your mouth. By desire I mean it's the day after your second fasting day of the week and you would eat cardboard right now just to get something inside you. Anyway, here goes with an explanation:
Tier 1 Pizza
If I have a delicious hot pizza in front of me, on my plate, the time for me to stuff that pizza in my mouth is sub 1 second. This is known as the Time To First Bite (TTFB). Super fast, super satisfying. But my plate is only so big any excess pizza will go stale if I leave it out too long. So I need to park some leftover Pizza somewhere.
Nearline Pizza
Over in the fridge, I know there is some cold pizza from last night and also some fresh pizza I can cook up pretty quickly. It's the 2nd tier of pizza storage that will protect my pizza for longer but might take slightly longer to go and get it.
Frozen Pizza
Now that the fridge is quickly filling up with the most popular pizzas I need to push some of the less popular ones, anything with pineapple on it, down a storage tier. After all no-one in their right mind would eat savoury pizza with fruit on it but the legal department say we need to keep these heinous creations around just in case. So the pizza goes in the freezer and I know for sure I am going to wait a little while before I can actually get to eat it.
Public Cloud Pizza
The ultimate pizza. Someone else, somewhere, makes your pizza and delivers it to your door. This can take anywhere from 10 minutes to 2 hours to arrive, depending on your Pizza SLA. Trust in this pizza is still an issue for some as its integrity could be in question since you are not entirely 100% sure that no-one else has licked your pizza before delivered to your doorstep. Whilst the CFO loved the idea of PaaS (Pizza as a Service), the cost of getting the pizza delivered regularly is a whole lot more than initially thought.
Apply this analogy to the Media industry (Post-Production, VOD, Digitisation, Masters Library) Tier1 Storage Shared editing storage. Guaranteed streams of access to your data. It's like having the pizza in front of you.
Tier 2 - Nearline Storage MatrixStore object storage is your nearline for re-purposing content and putting archived clips or finished masters at your fingertips. Nearline platforms really do need to be disk based in order to guarantee sub-second Time to First Byte (TTFB). From terabytes to multiple petabytes this tier of storage offers scale, security, metadata manipulation and business rules support (Data retention, DR and Business Continuity etc.).
Tier 3 - Cold Storage (Boom Boom) Your frozen pizza is your LTO or ODA. It has a longer TTFB given it may take a while to find the cartridge you need. Perfect platforms for sending content to clients or putting archived legacy content into a deep archive for insurance or to satisfy internal policy purposes.
Alternative Tier 3 - Public Cloud Storage Pizza delivery is just like public' cloud, someone else is looking after your data and is responsible for delivering it to you when you ask for it. Again it could take a while to get hold of and you tend to have to pay to get your own data back. Many organisations are looking at this OPEX model but even the cheapest of public clouds become prohibitively expensive when it comes to retrieving multiple terabytes of content a week. What media company needs to do that?
Note: Private and hybrid cloud platforms make a lot more sense for organisations looking for Storage as a Service offering both in terms of commercial flexibility and tighter technical integration. Get in touch to find out how Object Matrix can help.
Most organisations will implement a mixture of all of the above based on the requirements placed on the data. If you do need frequent access to content and you need secure, audited workflows then having a copy on the nearline tier is a must.
Right that's enough food analogies! I'm starving and it's a fasting day!
Pass the lettuce please.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
15/05/2026
Rebranded show announced
Ahead of their 2026 return, Music Expo have announced that they have now officially changed their name to the MONO Music Conference...
15/05/2026
Fuzz pedal joins UK companys line-up
UK-based pedal makers Buzzing Bugs Audio Devices have recently unveiled their latest creation, the Bolster. Said to pay...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
15/05/2026
Join Calrec at MPTS 2026 | May 13-14 | Stand A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media ...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
15/05/2026
The six-part series is a co-commission with BritBox and Sony Pictures Television...
15/05/2026
Back to All News
A Mother, Two Daughters and One Big Scandal: Netflixs Crime-Co...
15/05/2026
Against that backdrop, IAB UK has added retail media to its Gold Standard. Jan Pitt, Commercial Director at ABC, spoke with Liv McCullagh, Retail Media Lead at ...