
Al Kovalick
Utility computing and job performance are at odds. On one hand, the lure of utility cloud resources including compute, storage and networking is appealing for a number of reasons previously discussed in this column. On the other hand, utility implies resource-sharing and this in turn impacts the ability to guarantee a desired performance level during the lifetime of a workload. Performance metrics include latency, CPU utilization, I/O, storage IOPS, and repeatability over time-of-day/month. Performance may be measured using benchmarking software such as Geek-bench 3 from Primate Labs.
Some workloads are not performance-critical. Take for example an inventory-tracking web app. If the UI response is similar to a local desktop app then users won't complain. But a latency sensitive, real-time AV encoding service will require a much higher sustained performance level. So, bottom line, system designers want to match the performance to the workload. What choices are available? Let's look at the landscape offered by generic cloud computing.
INFRASTRUCTURE AS A SERVICE
Fig. 1
First, users will achieve the most sustained performance from a strictly private cloud. Users own all the resources and can control and allocate performance to workloads as needed. But what is achievable when using the public cloud? Fig. 1 shows the landscape of public cloud choices related to performance.
Infrastructure-as-a-Service (IaaS) is the most general case to consider. It can be divided into two main domains; multi-tenant and single-tenant.
Multi-tenant refers to disparate users sharing the same underlying compute and local storage resources. For example, assume four different external users sharing the same server CPU to each run a single app. Each app thinks it owns the CPU but in fact they share it. Sharing is realized by using virtual instances for each user app. An instance is a software environment that enables apps to run in isolation on the same hardware. This is also called a virtual machine or VM and partitions a single data server to act as multiple servers. If one instance crashes, the others are not affected. Virtual machines are the basis of most cloud computing and they enable easy install, migration, run and removal of instances/apps. To many observers, the VM ignited the cloud revolution.
Multi-tenant resources are often sold as reserved, on-demand or spot. These levels don't relate to performance directly but rather to pricing. For example, a reserved instance is best used for long term commitment (typically, > 1 year) while on-demand is great for less persistent workloads such as code testing and other intermittent needs. Spot instances are priced based on excess compute supply and prices vary widely depending on system usage. Spot instances are fickle so beware; if the shoe fits, wear it.
Users consuming resources have been likened to noisy neighbors. Ideally, apps run in perfect isolation but the needs of other tenants create performance noise per instance. Long-term storage and networking resources are also shared in multi-tenant, so overall app/service performance metrics can deviate by a factor of two or three during a given time-of-day/month. So, what strategies can reduce the noisy from neighbors?
DEDICATED RESOURCES
In Fig. 1, the left side outlines two common practices for accessing dedicated resources from a public provider: virtual private cloud (VPC) and the so-called bare-metal cloud. Both improve performance but use different methods. For the VPC case, isolation between users comes from using private IP subnets (such as VLANs, VXLANs or similar) and dedicated instances running on servers that are committed to a single user (or account). So, the noisy neighbor problem is reduced but not eliminated completely. Why?
Most VPC systems still use common persistent storage, networked routers, database services and such. So to the extent that an application uses these other resources, performance will be impacted. The VPC road can be used to create a seamless integration between a local facility data center and the cloud for many practical workloads. Available too are direct connect access paths (10 Gbps, pay by the bit), that bypass the Internet for the ultimate in security, access rates and QoS.
The second choice is termed bare-metal. This is just a naked server, in the context of this article, with RAM, CPU cores and local storage ( 150 TB max in 2014) specified by the user. Bare-metal cloud servers don't require a hypervisor layer. Workloads are deployed on servers with a preconfigured OS but no other cloud provider software is added. Users define the software stack above the OS. These servers are managed via a management platform that provides for deployment, capacity and usage monitoring. Servers can be deployed quickly (but not as fast as a VM), and billed per hour or per month. As with the VPC, private networking and Internet bypass access are available.
Bare-metal servers offer the ultimate in performance from a public cloud provider. The user controls the entire software stack and there is no hypervisor tax. This can be as much as 10 percent due to the VM layer in a virtualized environment. Of course, if user apps require cloud-based persistent storage or database engines, there will be elements of resource sharing. Even in the enterprise, resources are shared; think SAN or LAN. Bare-metal servers command a higher price per unit of compute compared to their garden variety virtualized cousins. There is no free lunch; if you need performance, expect to pay for it. Still, the current bare-metal offerings from the likes of IBM/SoftLayer, Internap and Rackspace are starting to gain traction after some users soured on noisy neighbors.
What does all this mean for the media facility? Most migrations to the cloud start with an inventory of e
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
MELBOURNE, Fla., April 29, 2026 - L3Harris Technologies (NYSE: LHX) today announ...
30/04/2026
MELBOURNE, Fla., April 30, 2026 - L3Harris Technologies (NYSE: LHX) reports first quarter 2026 results.
Highlights
Orders of $7.8 billion; book-to-bill of 1....
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...
30/04/2026
STA VENERA, MALTA, APRIL 29, 2026 CPI Media, a voluntary organization within the Missionary Society of St Paul (MSSP) and a leading media house dedicated to p...
30/04/2026
New software platform delivers comprehensive timing measurement across production workflows...
30/04/2026
Once again, the UK Pavilion in Hall 5 of BroadcastAsia 2026 will feature the latest and best in technology specifically developed and tailored for modern media ...
30/04/2026
Avid powers faster workflows and next-generation immersive audio with latest Pro...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Scalable broadcast-grade production over public internet, replacing traditional OB workflows...
30/04/2026
Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media.
DTV (TV 3.0) ...
30/04/2026
Student Spotlight: Matthew Leon The dual major shares his path from community college to Berklee, and how his heritage influences his work.
April 29, 2026
B...
30/04/2026
Berklee Artists to Perform at Major Global Music Festivals As part of the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ba...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...