Sony Pixel Power calrec Sony

Tech Focus: Immersive Sound, Part 1 - The Technology Is Increasingly Integrated Into Broadcast Sports

05/12/2019

Tech Focus: Immersive Sound, Part 1 - The Technology Is Increasingly Integrated Into Broadcast Sports Updated platforms serve as conduits for next-generation audio formats By Dan Daley, Audio Editor

Thursday, December 5, 2019 - 11:29 am

Print This Story

Story Highlights

Immersive audio has become an integrated element in a range of high-profile broadcast-sports proof-of-concept projects, and the format is increasingly finding its way out of the industry bubble so that more viewers can access it.

After two years of experimentation, NBC Sports provided Dolby Atmos immersive audio on all 2019 Notre Dame Football home games for DirecTV customers, part of a package with 4K video.

In 2018, South Korean television and radio network SBS transmitted live UHD coverage of selected World Cup matches over ATSC 3.0 in immersive and interactive audio using Fraunhofer's MPEG-H audio format - according to the broadcaster, the world's first regular broadcast of immersive and interactive audio powered by that format.

The National Hot Rod Association (NHRA) continued a three-year trial of Atmos for regular-season and finals races.

In the first live-produced Dolby Atmos event in the U.S., the 2018 Winter Olympics were available to Comcast and DirecTV subscribers, and Atmos is being used in the UK by Sky Sports and BT Sport for Premier League and Championship League soccer on their respective 4K channels.

Audio Consoles Are Gateways

Although it seems that the shift into immersive audio is moving more rapidly than the transition to surround more than a decade ago, Atmos, DTS:X, MPEG-H, and other immersive broadcast formats arrive at a time when sports are increasingly listened to over earbuds and on mobile devices, and stereo televisions remain ubiquitous. (The National Association of Broadcasters does not track sales of consumer-television audio formats, but a spokesperson says that, while a definitive answer has always proven elusive, the majority of broadcast television today is likely produced, broadcast, and experienced in stereo.)

Audio-console manufacturers, though, are actively trying to accommodate the emerging immersive-broadcast market, largely by developing and integrating immersive updates into consoles that will have to continue working with stereo and 5.1 for years to come.

We have reached the point where sports broadcasters are familiar with what immersive audio offers and what it can add to a broadcast, observes Berny Carpenter, broadcast product specialist, Solid State Logic, which added an immersive-audio feature set to its System T broadcast desk as part of a software release in May 2018. There is also the understanding that different content will require mixing in different ways. For instance, the listening experience of stadium sports traditionally viewed from the sideline can be enhanced with additional ambience signals in the height channels. This works especially well with arena sports, such as ice hockey, basketball, and boxing. Sports broadcasts that include first-person content, such as motorsports, offer the chance to use the height channels for more-localized content.

He points out that System T's immersive features were developed to extend the functionality across the console so that mixing in immersive formats doesn't add additional levels of complexity or require workarounds. Key additions are support for larger path formats - including 5.1.2, 5.1.4, 7.1.2. and 7.1.4 - and extension of the panning tools to include intuitive controls for the additional height dimension. Most recently, the company added a built-in binaural encoder and support for A-and-B-format ambisonic signals, including the Sennheiser AMBEO microphone, transcoding it into a channel-based format.

These tools make it easy to add an immersive ambient bed to a live sports production, all controlled from the desk, Carpenter explains.

Growth in Applications

Practical applications of immersive broadcast audio are growing. For instance, SSL has taken part in recent EBU trials at the 2018 European Athletics Championships and the 2019 Eurovision Song Contest. After cinema and television sports, music is the latest target for immersive audio.

Lawo's Patrick Warrington says that, with video technologies, such as 4K and UHD, gaining traction with consumers, the tools for creating immersive sound need to be ready.

We see sports and large-scale entertainment as the main areas of focus for immersive audio, says Carpenter. These are often the flagship programs for broadcasters, with large viewing figures and the biggest drive for technological developments. At the consumer end, soundbars and receivers that support these technologies are becoming more readily available and widespread, which will help drive adoption.

Lawo can accommodate immersive audio in its mc2 series desks, with additional DSP cards or existing ones redeployed to allow larger internal-bus widths. It's the same way surround was adapted to in the past, and Lawo's Patrick Warrington, recently named senior director, technical business development, says it results in a mix matrix capable of up to a 22.2 configuration that can be allocated anywhere along immersive's X, Y, and Z axes. That has been further enhanced by Lawo's proprietary Hyper Panning feature, which offers control of a complete surround bundle - all channel parameters and eight-bar metering-via a single rotary control link that allows rotation of the audio through 360 degrees.

This lets you take legacy 5.1 surround audio into an immersive space and lets it be able to be treated as a native audio format, he says.

Warrington feels that, although the uptake even of 5.1 surround among consumers has been relatively light, the arrival of the height axis could make the difference, once ways of realizing it in living rooms become more e
LINK: https://www.sportsvideo.org/2019/12/05/tech-focus-immersive-sound-part...
See more stories from svg

North America Stories

04/08/2026

MLB's Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry, and Major L...

04/08/2026

Major League Soccer Names Larry Berg as Next Commissioner; Will Take Helm in 2027

LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...

04/08/2026

Foresight: Driving Growth Through Broadcast Flexibility - A Calrec + PGA TOUR Case Study

In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...

04/08/2026

Dealer Cam Debuts as Omaha Productions Takes World Series of Poker Main Event Final Table Live on ESPN

Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...

04/08/2026

USL To Trial FIFA's Football Video Support System During 2026 USL Cup

Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...

04/08/2026

Game On Live Studio Deploys Blackmagic Design Workflow Across 15 Fields at Tropical 7s

Production team streamed more than 750 youth rugby matches using ATEM switchers,...

04/08/2026

NDI, KTC Partner To Develop Network-Native Commercial Displays

Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...

04/08/2026

IBC2026: IBC Innovation Awards Finalists Highlight Advances in AI, Cloud, Open Standards, and Accessibility

Twelve projects across four categories recognize collaborative work in productio...

04/08/2026

Ekstraklasa, Live Park Select Hawk-Eye for Tracking, Offside, and Broadcast Technology

Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...

04/08/2026

Radio France Deploys Redundant Lawo AoIP Workflow for 2026 Concert de Paris

Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...

04/08/2026

IBC2026: Haivision to Debut Makito ONE, Falkon X4 in Europe

New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...

04/08/2026

IBC2026: Chyron to Highlight AI, Cloud, HTML Graphics, and Sports-Analysis Tools

Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...

04/08/2026

TAB Show 2026: MultiDyne to Showcase Fiber-Transport and IP Infrastructure Tools

Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...

04/08/2026

IBC2026: TAG Video Systems Adds MXL Support, Containerized Deployment, Expanded QC Tools

Platform updates target cloud-based production, high-density ST 2110 monitoring,...

04/08/2026

Gravity Media, Live Media Group Partner To Expand U.S. Mobile Production Facility Operations

LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...

04/08/2026

Blendkit Expands Beyond Blender

Blendkit Expands Beyond Blender Brie Clayton August 4, 2026 0 Comments Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino Blend...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

The AI Dilemma: Can C2PA Keep a Video's Provenance Intact?

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

BPS Gaining Traction in Broadcast and Other Sectors

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Ikegami to Demonstrate Latest-Generation UNICAM Product R...

Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...

04/08/2026

Appear unifies hardware and software for live production...

Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud Appear ASA (OSE: APR), ...

04/08/2026

Broadcast Management Group Brings Amazon Prime Obsessed F...

LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...

04/08/2026

Scripps Completes Acquisition of WTVQ Lexington

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Sinclair Announces 2026 Annual Scholarship Winners

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Tom DeLay: Only Congress Can Change Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IAB Tech Lab Upgrades Open Framework for Agentic Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

DirecTV For Business Inks New Agreement to Sell NFL Sunday Ticket

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IEEE Broadcast Technology Society Honors Charles Einolf

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Homecoming Artist Spotlight: Dreion

Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...

04/08/2026

As AI Increases Demands on Memory, Storage Steps Up

Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory. But rising needs aren't me...

04/08/2026

NVIDIA Alpamayo 2 Super, the Frontier Open Model for Robotaxis and Autonomous Vehicles, Now Available for Commercial Use

For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...

03/08/2026

SVGs TranSPORT Conference Returns to NYC on Oct. 20; Register Today!

SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...

03/08/2026

SVG All-Stars: Stefan Richardson, Director, Global Broadcast, Riot Games

A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are The sp...

03/08/2026

MLBs Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry and Major Le...

03/08/2026

Cookie Queens Is Sweet With Substance

(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...

03/08/2026

Glensound launches Greater Divine Supernal at PLASA Show...

Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...

03/08/2026

How Agua Tinta's Class Project Launched Her Songwriting Career

How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...

03/08/2026

Lightware UCX delivers campus-wide connectivity to Leiden...

Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...

03/08/2026

Bitfocus heads to the future with new investment

Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...

01/08/2026

American Television Alliance Slams Deltavision Blackout on Verizon

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Minnesota Timberwolves, DAZN to Launch New Streaming Offering

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Early Registration Opens for 2026 SMPTE Media Technology Summit

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

NBCUniversal and YouTube Ink Landmark Distribution Deal

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

COW Jobs: Lead Generation Representative - Animation Services

COW Jobs: Lead Generation Representative - Animation Services Brie Clayton July 31, 2026 0 Comments Lead Generation Representative - Animation Service...

01/08/2026

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmagic Design

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...

01/08/2026

Early Registration Opens for the 2026 SMPTE Media Technology Summit

Early Registration Opens for the 2026 SMPTE Media Technology Summit Brie Clayton July 31, 2026 0 Comments Initial Program Announced Alongside New Medi...

01/08/2026

Save 30% on All Ivory 3 Upgrades in the month of August

August 2026 Promotion - 30% off All Ivory 3 Upgrades Looking to take your music to a new level of expression? Throughout August, Save 30% on ALL Ivory 3 Upgrad...