
Tech Focus: Immersive Sound, Part 1 - The Technology Is Increasingly Integrated Into Broadcast Sports Updated platforms serve as conduits for next-generation audio formats By Dan Daley, Audio Editor
Thursday, December 5, 2019 - 11:29 am
Print This Story
Story Highlights
Immersive audio has become an integrated element in a range of high-profile broadcast-sports proof-of-concept projects, and the format is increasingly finding its way out of the industry bubble so that more viewers can access it.
After two years of experimentation, NBC Sports provided Dolby Atmos immersive audio on all 2019 Notre Dame Football home games for DirecTV customers, part of a package with 4K video.
In 2018, South Korean television and radio network SBS transmitted live UHD coverage of selected World Cup matches over ATSC 3.0 in immersive and interactive audio using Fraunhofer's MPEG-H audio format - according to the broadcaster, the world's first regular broadcast of immersive and interactive audio powered by that format.
The National Hot Rod Association (NHRA) continued a three-year trial of Atmos for regular-season and finals races.
In the first live-produced Dolby Atmos event in the U.S., the 2018 Winter Olympics were available to Comcast and DirecTV subscribers, and Atmos is being used in the UK by Sky Sports and BT Sport for Premier League and Championship League soccer on their respective 4K channels.
Audio Consoles Are Gateways
Although it seems that the shift into immersive audio is moving more rapidly than the transition to surround more than a decade ago, Atmos, DTS:X, MPEG-H, and other immersive broadcast formats arrive at a time when sports are increasingly listened to over earbuds and on mobile devices, and stereo televisions remain ubiquitous. (The National Association of Broadcasters does not track sales of consumer-television audio formats, but a spokesperson says that, while a definitive answer has always proven elusive, the majority of broadcast television today is likely produced, broadcast, and experienced in stereo.)
Audio-console manufacturers, though, are actively trying to accommodate the emerging immersive-broadcast market, largely by developing and integrating immersive updates into consoles that will have to continue working with stereo and 5.1 for years to come.
We have reached the point where sports broadcasters are familiar with what immersive audio offers and what it can add to a broadcast, observes Berny Carpenter, broadcast product specialist, Solid State Logic, which added an immersive-audio feature set to its System T broadcast desk as part of a software release in May 2018. There is also the understanding that different content will require mixing in different ways. For instance, the listening experience of stadium sports traditionally viewed from the sideline can be enhanced with additional ambience signals in the height channels. This works especially well with arena sports, such as ice hockey, basketball, and boxing. Sports broadcasts that include first-person content, such as motorsports, offer the chance to use the height channels for more-localized content.
He points out that System T's immersive features were developed to extend the functionality across the console so that mixing in immersive formats doesn't add additional levels of complexity or require workarounds. Key additions are support for larger path formats - including 5.1.2, 5.1.4, 7.1.2. and 7.1.4 - and extension of the panning tools to include intuitive controls for the additional height dimension. Most recently, the company added a built-in binaural encoder and support for A-and-B-format ambisonic signals, including the Sennheiser AMBEO microphone, transcoding it into a channel-based format.
These tools make it easy to add an immersive ambient bed to a live sports production, all controlled from the desk, Carpenter explains.
Growth in Applications
Practical applications of immersive broadcast audio are growing. For instance, SSL has taken part in recent EBU trials at the 2018 European Athletics Championships and the 2019 Eurovision Song Contest. After cinema and television sports, music is the latest target for immersive audio.
Lawo's Patrick Warrington says that, with video technologies, such as 4K and UHD, gaining traction with consumers, the tools for creating immersive sound need to be ready.
We see sports and large-scale entertainment as the main areas of focus for immersive audio, says Carpenter. These are often the flagship programs for broadcasters, with large viewing figures and the biggest drive for technological developments. At the consumer end, soundbars and receivers that support these technologies are becoming more readily available and widespread, which will help drive adoption.
Lawo can accommodate immersive audio in its mc2 series desks, with additional DSP cards or existing ones redeployed to allow larger internal-bus widths. It's the same way surround was adapted to in the past, and Lawo's Patrick Warrington, recently named senior director, technical business development, says it results in a mix matrix capable of up to a 22.2 configuration that can be allocated anywhere along immersive's X, Y, and Z axes. That has been further enhanced by Lawo's proprietary Hyper Panning feature, which offers control of a complete surround bundle - all channel parameters and eight-bar metering-via a single rotary control link that allows rotation of the audio through 360 degrees.
This lets you take legacy 5.1 surround audio into an immersive space and lets it be able to be treated as a native audio format, he says.
Warrington feels that, although the uptake even of 5.1 surround among consumers has been relatively light, the arrival of the height axis could make the difference, once ways of realizing it in living rooms become more e
North America Stories
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
11/06/2026
MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026
LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...
11/06/2026
Study underscores the need for authoritative content intelligence to build trust...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...
11/06/2026
ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design
Brie Clayton June 11, 2026
0 Comments
DP Judd Overton and team bring Wes A...
11/06/2026
PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...
11/06/2026
Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
11/06/2026
Back to All News
Hadewych Minis and Geert van Rampelberg to Star in New Netflix...
11/06/2026
Back to All News
Official Trailer for Anime Adaptation of Thunder 3' Unvei...
11/06/2026
The GeForce NOW summer sale kicked off today with limited-time savings of up to ...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...