Sony Pixel Power calrec Sony

Tech Focus: Immersive Sound, Part 1 - The Technology Is Increasingly Integrated Into Broadcast Sports

05/12/2019

Tech Focus: Immersive Sound, Part 1 - The Technology Is Increasingly Integrated Into Broadcast Sports Updated platforms serve as conduits for next-generation audio formats By Dan Daley, Audio Editor

Thursday, December 5, 2019 - 11:29 am

Print This Story

Story Highlights

Immersive audio has become an integrated element in a range of high-profile broadcast-sports proof-of-concept projects, and the format is increasingly finding its way out of the industry bubble so that more viewers can access it.

After two years of experimentation, NBC Sports provided Dolby Atmos immersive audio on all 2019 Notre Dame Football home games for DirecTV customers, part of a package with 4K video.

In 2018, South Korean television and radio network SBS transmitted live UHD coverage of selected World Cup matches over ATSC 3.0 in immersive and interactive audio using Fraunhofer's MPEG-H audio format - according to the broadcaster, the world's first regular broadcast of immersive and interactive audio powered by that format.

The National Hot Rod Association (NHRA) continued a three-year trial of Atmos for regular-season and finals races.

In the first live-produced Dolby Atmos event in the U.S., the 2018 Winter Olympics were available to Comcast and DirecTV subscribers, and Atmos is being used in the UK by Sky Sports and BT Sport for Premier League and Championship League soccer on their respective 4K channels.

Audio Consoles Are Gateways

Although it seems that the shift into immersive audio is moving more rapidly than the transition to surround more than a decade ago, Atmos, DTS:X, MPEG-H, and other immersive broadcast formats arrive at a time when sports are increasingly listened to over earbuds and on mobile devices, and stereo televisions remain ubiquitous. (The National Association of Broadcasters does not track sales of consumer-television audio formats, but a spokesperson says that, while a definitive answer has always proven elusive, the majority of broadcast television today is likely produced, broadcast, and experienced in stereo.)

Audio-console manufacturers, though, are actively trying to accommodate the emerging immersive-broadcast market, largely by developing and integrating immersive updates into consoles that will have to continue working with stereo and 5.1 for years to come.

We have reached the point where sports broadcasters are familiar with what immersive audio offers and what it can add to a broadcast, observes Berny Carpenter, broadcast product specialist, Solid State Logic, which added an immersive-audio feature set to its System T broadcast desk as part of a software release in May 2018. There is also the understanding that different content will require mixing in different ways. For instance, the listening experience of stadium sports traditionally viewed from the sideline can be enhanced with additional ambience signals in the height channels. This works especially well with arena sports, such as ice hockey, basketball, and boxing. Sports broadcasts that include first-person content, such as motorsports, offer the chance to use the height channels for more-localized content.

He points out that System T's immersive features were developed to extend the functionality across the console so that mixing in immersive formats doesn't add additional levels of complexity or require workarounds. Key additions are support for larger path formats - including 5.1.2, 5.1.4, 7.1.2. and 7.1.4 - and extension of the panning tools to include intuitive controls for the additional height dimension. Most recently, the company added a built-in binaural encoder and support for A-and-B-format ambisonic signals, including the Sennheiser AMBEO microphone, transcoding it into a channel-based format.

These tools make it easy to add an immersive ambient bed to a live sports production, all controlled from the desk, Carpenter explains.

Growth in Applications

Practical applications of immersive broadcast audio are growing. For instance, SSL has taken part in recent EBU trials at the 2018 European Athletics Championships and the 2019 Eurovision Song Contest. After cinema and television sports, music is the latest target for immersive audio.

Lawo's Patrick Warrington says that, with video technologies, such as 4K and UHD, gaining traction with consumers, the tools for creating immersive sound need to be ready.

We see sports and large-scale entertainment as the main areas of focus for immersive audio, says Carpenter. These are often the flagship programs for broadcasters, with large viewing figures and the biggest drive for technological developments. At the consumer end, soundbars and receivers that support these technologies are becoming more readily available and widespread, which will help drive adoption.

Lawo can accommodate immersive audio in its mc2 series desks, with additional DSP cards or existing ones redeployed to allow larger internal-bus widths. It's the same way surround was adapted to in the past, and Lawo's Patrick Warrington, recently named senior director, technical business development, says it results in a mix matrix capable of up to a 22.2 configuration that can be allocated anywhere along immersive's X, Y, and Z axes. That has been further enhanced by Lawo's proprietary Hyper Panning feature, which offers control of a complete surround bundle - all channel parameters and eight-bar metering-via a single rotary control link that allows rotation of the audio through 360 degrees.

This lets you take legacy 5.1 surround audio into an immersive space and lets it be able to be treated as a native audio format, he says.

Warrington feels that, although the uptake even of 5.1 surround among consumers has been relatively light, the arrival of the height axis could make the difference, once ways of realizing it in living rooms become more e
LINK: https://www.sportsvideo.org/2019/12/05/tech-focus-immersive-sound-part...
See more stories from svg

North America Stories

09/04/2026

NAB 2026: Zixi to Demonstrate Live Video Workflows and Satellite Replacement

Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057). The industry is moving quickly toward IP-based distribution as br...

09/04/2026

Deloitte Research: Women's Elite Sports Revenues Expected to Reach at Least $3 Billion in 2026

Global women's elite sports revenues are expected to reach at least $3 billi...

09/04/2026

Monitor Engineer Gavin Tempany Mixes Kylie Minogue's Tension Tour on Solid State Logic L550 Plus

Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...

09/04/2026

NAB 2026: KOKUSAI DENKI Electric America to Debut New 4K Camera and Remote Control Panel

KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...

09/04/2026

NBC Sports Reviews Innovations and Milestones from Its 2025-26 NBA Regular Season

With the 2025-26 NBA regular season concluded and the playoffs beginning next we...

09/04/2026

NAB 2026: Telestream and Mimir Announce Integration for Ingest-to-Editorial Workflows

Telestream and Mimir have announced an integration connecting Telestream's V...

09/04/2026

NAB 2026: Bitmovin Expands Live Encoding and Observability Solutions for End-to-End Live Streaming Monitoring

Bitmovin has expanded its Live Encoding and Observability solutions to provide r...

09/04/2026

Nashville Predators and Scripps Sports Announce Multi-Year Broadcast Agreement

The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...

09/04/2026

ASG Partners with Beam Dynamics for Asset Intelligence Platform

Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...

09/04/2026

NAB 2026: Lawo Introduces Edge One Converged Video and Audio Stagebox

Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...

09/04/2026

NAB 2026: SMPTE to Host ST 2110 IP Media Roadshow

The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...

09/04/2026

Atlanta Braves Upgrade Video Displays at Truist Park

The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...

09/04/2026

USC Installs Daktronics LED Displays Across Four Athletics Venues

The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...

09/04/2026

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...

09/04/2026

MotoAmerica Superbike to Air on VICE TV for 2026 Season

MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...

09/04/2026

Proton Camera Innovations Appoints Tod Musgrave as US Sales and Marketing Director

Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...

09/04/2026

Former UEFA, Orange Executive Nicolas Dal Launches OVERCAST Private-Cloud Production Service

Designed specifically for live sports broadcasting, new platform features IP-nat...

09/04/2026

NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and Ownable' Graphics Package

Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...

09/04/2026

SVG Sit-Down: Christy Media's Amy Vacher on What It Takes To Find the Best Person for the Job

Technical capability is essential, but long-term success often depends on how we...

09/04/2026

Sundance Film Festival: CDMX 2026 by Cinpolis Unveils Official Program for Its Third Edition

15 feature films, including fiction and documentaries, along with six short film...

09/04/2026

ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

LTN Unveils Network Enhancements in Advance of C-Band Changes

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FOR-A Buys Tamura Corp. Information Equipment Business

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Imagine Showcases Expanded Multiviewer Portfolio at 2026...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

LTN unveils network enhancements as broadcaster satellite...

New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach LTN announces major enhancements to its purpose-built g...

09/04/2026

Hitomi Broadcast Expands Sales Team with Nicola Milburn

Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...

09/04/2026

Layercake and Ceeblue Announce Strategic Integration to D...

Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms Layercak...

09/04/2026

BIA Increases 2026 Local Ad Forecast to $184.5 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Yospace surpasses 10 billion ads stitched in a single mon...

Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...

09/04/2026

Bitmovin Expands Live Encoding and Observability Solution...

Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...

09/04/2026

Leyra Powers the Launch of Icelandic Broadcaster RUVs Str...

Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...

09/04/2026

3Play Media Launches AI Dubbing Solution for YouTube Crea...

3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...

09/04/2026

Big Blue Marble Recognized as AWS Managed Services Provid...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...

09/04/2026

PDC Cleeng and Urban Zoo partner to launch new global str...

The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...

09/04/2026

Cleeng launches industry first cross-platform AI agents t...

Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...

09/04/2026

Hearst Taps Merzigo to Expand Presence on YouTube, Facebook

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Fox Jumps Into Prediction Markets with Kalshi Integration

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

NAB Show: Kokusai Denki To Feature New, Affordable 4K Broadcast Camera

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Corus Taps Appear for IP-First Operations

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

2026 NAB Show Exhibitor Insights: Big Blue Marble

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FCC Extends Audible Crawl Rule Waiver for 18 Months

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Pliant Technologies Showcases Expanded Accessories at NAB...

New Charging, Connectivity, and Mounting Solutions Now Available LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...

09/04/2026

Media Links Brings Ultra Resilient IP Transport Proven at...

As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...

09/04/2026

QuickLink Launches StudioPro Town Hall at 2026 NAB Show

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...

09/04/2026

The Hive Group Releases White Paper on the FCC Upper C-Ba...

The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...

09/04/2026

Saranyu Technologies Renews VisualOn Optimizer VoD Subscr...

Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...

09/04/2026

Love, Sacrifice and Vengeance Collide in My Dearest Assassin' Main Trailer, Out May 7

Back to All News Love, Sacrifice and Vengeance Collide in My Dearest Assassin&...

09/04/2026

Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek'

Back to All News Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek' Entertainment 09 April 2026 GlobalDenmarkFinlandNorwaySweden ...

09/04/2026

'The Marked Woman' premieres on Netflix on June 5

Back to All News The Marked Woman premieres on Netflix on June 5 Entertainment 09 April 2026 GlobalSpain Link copied to clipboard Download the first image...