Recognised for Continued Commitment to Quality and Transparent Measurement Solutions in the UK Digital Advertising Market
London, UK, 6 May, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from the ABC for its content verification (CV) solution, continuing its status as a certified solution for the digital ad market. The certificate provides transparency on the capability of comScore's CV product giving advertisers and agencies greater confidence in brand safety online and facilitates the trading process. comScore was one of the first companies to receive CV certification in 2012.
CV is part of comScore's validated Campaign Essentials (vCE) solution to validate online campaign delivery across five key areas (viewability, audience, geography, brand safety, and fraudulent delivery). comScore vCE provides a holistic ad delivery validation solution with deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
As one of the first Content Verification solutions certified by ABC, we are pleased to be recognised once again for our continued commitment to deliver industry-leading, transparent measurement solutions to the market, said Mike Read, SVP and Managing Director for comScore in the UK. Advertisers are increasingly mindful of the context in which their ads are delivered online. The ability to deliver ads in accordance with brand standards helps advertisers feel confident in increasing their online expenditure, which in turn benefits all players across the digital ecosystem.
Jerry Wright, ABC, Chief Executive comments: Congratulations to comScore for completing their content verification technology testing. Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for CV tools in the area of brand safety online. This will provide the transparency and reassurance advertisers need to invest further in online media.
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Recognised for Continued Commitment to Quality and Transparent Measurement Solutions in the UK Digital Advertising Market
