
Speaking exclusively to TVBEurope, CEO Ramu Potarazu says the decision to merge the two companies will give the new entity a global reach, and a broader solution set across on-premise, cloud and hybrid offerings
By Jenny Priestley
Published: September 12, 2023 Updated: September 13, 2023
Speaking exclusively to TVBEurope, CEO Ramu Potarazu says the decision to merge the two companies will give the new entity a global reach, and a broader solution set across on-premise, cloud and hybrid offerings
target=_blank title=Share on LinkedIn class=share-linkedin>
EditShare has entered into a definitive agreement to merge with Shift Media, a cloud-native video solution provider that helps creators manage, present, and collaborate on their high value projects.
The combined business will operate as EditShare, with Shift Media's well-known products, MediaSilo, Wiredrive, and Screeners.com, becoming part of the EditShare corporate brand.
Ramu Potarazu, Shift Media's CEO, will lead the combined company under the EditShare banner following the close of the transaction; current EditShare CEO Conrad Clemson will leave the business to pursue other opportunities.
Speaking exclusively to TVBEurope, Potarazu says the decision to merge the two companies will give the new entity a global reach, and a broader solution set across on-premise, cloud and hybrid offerings.
Ramu Potarazu Shift Media's cloud-native, SaaS product suite provides EditShare a dynamic offering in other areas of the video production workflow while EditShare provides Shift's products a global reseller network in a variety of new industries, he adds. It's a great opportunity to serve our current customers more broadly, and bring our solutions to new customers.
The joint business will enable the new EditShare to operate more efficiently internally while reducing the number of vendors customers have to work with to get their jobs done more effectively, added Potarazu. The market has spoken: video creatives want an open ecosystem provider that will work with different tools for different jobs, and that's what we will offer. Many other vendors try to lock you into their ecosystem we want to unlock creativity by working with every vendor possible.
Bringing these products together gives our joint customer base the ability to work with one open vendor for storage, collaboration, asset management, presentation and screening capabilities, he says. It continues to provide customers with choice, whether they want to work within their own facilities, remotely or completely in the cloud.
Staff at the legacy EditShare and Shift Media organisations will merge functions and operations over the coming weeks, while the company make decisions as to how roles and responsibilities are distributed to ensure continued delivery for customers and a basis for innovation in the future, says Potarazu.
A key focus of innovation for EditShare is what we call Create Amazing Everywhere'. We believe that creativity should not be boxed in and collaboration enables our customers to work seamlessly. The SaaS platform for the Shift Media products provides an excellent basis to build out cloud-enabled innovations whilst our experience in on-premise and hybrid workflows will allow our customers to benefit from our joint innovations however they want to work.
More from TVB Europe
28/11/2023
The Media & Entertainment: Best in Market awards recognise the very best product...
27/11/2023
By TVBEurope Staff
Published: November 27, 2023 Updated: November 28, 2023
Chris Fellows, senior director of international field engineering at Zixi, tel...
27/11/2023
Scott Kewleys appointment will see Richard Bailey move to the role of chief product and technology officer
By Jenny Priestley
Published: November 27, 2023
...
24/11/2023
Writing exclusively for TVBEurope, media analyst Paolo Pescatore takes a look at the partnership between BT and Telstra Broadcast Services, and explains why com...
24/11/2023
Shooting for approximately 7-hours a day, including set-up, three NXTGENbps Goat...
23/11/2023
If there's one thing that's certain in the video industry, it's that nothing stays the same for long, so providers must also embrace a change in ste...
23/11/2023
Across the UK, Doctor Who production activities generated £256 million since the show was relaunched, finds the report
By Jenny Priestley
Published: November...
23/11/2023
Organisations including the UK Screen Alliance, British Film Commission, BFI and Bectu have reacted to Jeremy Hunts plan to provide more additional tax relief f...
23/11/2023
The organisation said it has been able to deliver the programme twice in 2023 due to demand as well as additional sponsorship
By Jenny Priestley
Published: N...
22/11/2023
CrewHQ aims to help develop talent, retain crew and create a diverse, skilled wo...
21/11/2023
By TVBEurope Staff
Published: November 21, 2023
Perry Litman, graphics operator at MOOV, has worked in post production environments for some of the industr...
21/11/2023
He rejoins the company after spending the last two years at betev
By Jenny Priestley
Published: November 21, 2023
He rejoins the company after spending t...
20/11/2023
The new initiative, backed by Bectu, is being developed to address skills development across the creative industries
By TVBEurope Staff
Published: November 2...
20/11/2023
The FAST Forward handbook has been created to provide guidance on the free ad-supported TV (FAST) environment
By TVBEurope Staff
Published: November 20, 202...
16/11/2023
Partnerships between video streaming ecosystem experts are key to fostering innovation, writes Alain Pellen, senior manager, OTT and IPTV solutions, at Harmonic...
16/11/2023
The company has hired Marco Kraak as its general manager, global channel to unlock the full portfolio potential for Vizrt's partners around the world
By TV...
16/11/2023
Haivision's video contribution solutions will stream synchronised ultra-low latency video to the Grabyo cloud production platform
By TVBEurope Staff
Pub...
16/11/2023
Jonathan Smith, solution area expert, cloud at Net Insight, talks us through spending his career trying to make products fly
By TVBEurope Staff
Published: No...
15/11/2023
Thirteen soundstages are now in operation, with the 1 million sq ft studio complex due to complete during the first quarter of 2024
By TVBEurope Staff
Publis...
15/11/2023
The company appoints Carlos Lira Valdez to its CALA (Central America, Caribbean and Latin America) sales team
By TVBEurope Staff
Published: November 15, 2023...
15/11/2023
ISE 2024 takes place at the Fira Barcelona Gran Via from 30 Jan - 2 Feb 2024. This special 20th anniversary edition is set to be the biggest yet, as ISE celebra...
14/11/2023
Portland Trail Blazers become first NBA team to broadcast augmented reality graphics from a handheld camera
By TVBEurope Staff
Published: November 14, 2023 ...
14/11/2023
Kasia Jablonska has been moved up to director of digital and on-demand for EMEA at BBC Studios
By TVBEurope Staff
Published: November 14, 2023
Kasia Jablo...
13/11/2023
The 2023 FilmLight Colour Award winners were announced by jury president Lawrence Sher, ASC, at a ceremony during EnergaCAMERIMAGE in Poland yesterday
By TVBE...
13/11/2023
Sir Michael Palin, Clive Myrie, and the BBCs coverage of the war in Ukraine among winners of the 2023 awards
By TVBEurope Staff
Published: November 13, 2023 ...
10/11/2023
Announcement comes days after STG completed its $1.4B acquisition of the company
By Tom Butts
Published: November 10, 2023
Announcement comes days after S...
10/11/2023
The company is exploring new opportunities and structuring crew incentives to at...
10/11/2023
In bringing together Tellyo's product development centre in Poland and its own technology centres in India and Croatia, Amagi said it expects to drive cloud...
09/11/2023
Cinematographer Oliver Curtis tells Jenny Priestley how he went about shooting and lighting Apple TVs adaptation of Edith Whartons novel, and how he drew inspir...
09/11/2023
With statistics suggesting half of women will leave tech-based businesses by age 35, UpliftHER aims to help women elevate their careers by learning together, co...
09/11/2023
SAG-AFTRA, the actors union, has reached a tentative agreement on a three year deal with the Alliance of Motion Picture Television Producers (AMPTP) after weeks...
08/11/2023
Head of Bectu calls on UK government to announce measures to help the UKs creati...
08/11/2023
The deal was approved by Avid stockholders on 2nd November
By Jenny Priestley
Published: November 7, 2023 Updated: November 8, 2023
The deal was approve...
08/11/2023
Annual awards celebrate inspirational women and companies who are stand-out performers, innovators and leaders in the global broadcast media technology industry...
07/11/2023
The app enables animators and creators to capture high-quality, realistic data using an iPhone, said the company
By Jenny Priestley
Published: November 7, 20...
06/11/2023
By TVBEurope Staff
Published: November 6, 2023 Updated: November 7, 2023
Martin Vorley, UK product specialist at farmerswife, discusses his entry into th...
03/11/2023
By TVBEurope Staff
Published: November 3, 2023
CVP Belgium and Netherlands sales manager Niels Lubbers talks us through his working week, and suggests anyo...
03/11/2023
The acquisition provides Sony with significant expertise in applying machine learning to video processing, said the company
By Jenny Priestley
Published: Nov...
02/11/2023
Rycotes new UK-based custom-built manufacturing facility aims to create better content and quietly address customer needs
Sponsored Content
Published: Novemb...
02/11/2023
Writing exclusively for TVBEurope, Moonraker VFX's creative director, Graham Stott, provides commentary on a scene from the BBC's five part Earth series...
02/11/2023
Ahead of its premiere on National Geographic this weekend, TVBEurope talks to JFK: One Day in America director Ella Wright about how the series mixes archive fo...
02/11/2023
Ahead of next weeks Rise Awards, Danielle Harper looks at how creating a fair and welcoming space for women within every business unit will ensure the broadcast...
02/11/2023
He succeeds Lina Zackrisson, who is leaving to run her family's business
By Jenny Priestley
Published: November 2, 2023
He succeeds Lina Zackrisson, w...
01/11/2023
Simon Thorne, managing director, Flashtalking by Mediaocean, looks at the impact...
01/11/2023
Harmonic is assessing a range of alternatives for its video business and has received indication of interest from a number of parties
By Jenny Priestley
Publ...
01/11/2023
The telco giant alleges Amazon Prime Video and Twitch as well as HPs computers are in violation of its streaming video compression and delivery patents
By Jenn...
01/11/2023
By TVBEurope Staff
Published: November 1, 2023
The ISE Daily editorial and reporting team for the 2024 show, which takes place at the Fira Barcelona, Gran ...
31/10/2023
The suite, which was built by systems integrator Big Pic Media, includes an Advanced DaVinci Resolve suite and offers full support for high-end 2K and 4K HDR an...
31/10/2023
The guide celebrates the innovation and craft of the industry's R&D teams by recognising some of the standout products and solutions on display in Amsterdam...
31/10/2023
The acquisition sees Prasad expand its global footprint and strengthens its position in the European market, said the company
By Jenny Priestley
Published: O...