Departure to new picture worlds photokina in Cologne will once again become the meeting point of the imaging world from 20 to 25 September 2016. However, rarely has the summit meeting of the industry been anticipated with as much excitement as in this year. The world of imaging is undergoing a profound transformation. This means that the cards are being dealt again for all players of the industry.
The decision will be reached in the course of this reorientation as to who will be among the big players of the future and who will dominate the segments of the imaging market and their billions. It will also become clear who will in future specialise in the increasingly lucrative, new and old niche markets. Never have the markets for imaging products been so diverse, so fragmented and so promising. The photokina claim of Imaging Unlimited comprehensively and accurately describes the state of development in the world of imaging. There is no longer any realm of life in which images play no role. Never before has communication been powered by images to this extent. More than a trillion images were recorded last year. Millions are shared daily with the intention of reporting ones own experiences. The attention people receive and that everyone is looking for is increasingly linked with images.
The stars of the photo scene are followed by more fans than the elite athletes of the world. According to the Web Popularity Index (WPI), determined twice annually by the Berlin company PIXXL, the photography stars in the Internet have fan communities encompassing millions. Of the hundred most popular photographers in the world, thirteen are already fan millionaires. The leading photographer by far of the Internet scene, Brandon Stanton, can be proud to claim a community of 23 million followers, which he has reached to date with his photo project Humans of New York. He is thus a good step ahead of the sports superstar Usain Bolt, who only has 17 million followers on facebook. Its thus clear that the star photographers who will reveal the secrets to the success of their images will also be among the crowd pullers at photokina 2016. As the official photography partner of photokina, the traditional manufacturer Leica will present excellent works of contemporary and classic photographers in hall 1 with the exhibition Masters of Photography, and as one of the leading camera manufacturers in the world, Canon is designing this years photokina presence in accordance with the motto Images are the new words.
After decades of a market powered by camera innovations, this year it is the results that once again provide the focus of interest. However, also against the background of the technical revolution in visual communication: the new images made possible by technical progress make unprecedented visual experiences possible. They enable submersion into the completely new dimensions of virtual, augmented or mixed reality. What still appears to be pie in the sky to some can already be experienced by visitors to photokina 2016 as market-ready products. A completely new category of imaging products is celebrating its start on the market here. This includes, not least, the accessories required to produce, edit, experience and share new visual experiences: VR glasses and tablets, phablets, monitors and of course the corresponding software.
Today almost everyone has a computer in the jacket of trouser pocket, or in their handbag, and thus at the same time a photo album. Modern imaging technologies, as a consequence of the digital revolution, have changed the world of images at an astonishing speed, and thus how society deals with these. Cameras have become indispensable means of communication that not only automatically create photographs and films in excellent quality at the push of a button, but can also process, modify and transmit these worldwide. Around 74 percent of the German population uses a smartphone to create images and thus always has their camera with them. More and more, smartphones are also becoming the most important control centre for visual communication and the indispensable accessory for professional and private film and photo equipment. All cameras presented by the imaging innovators at photokina use the interfaces of these jacks of all trades to expand their functionalities or to be able to use new applications optimally. Conversely, the accessories industry is presenting devices like, for example, gimbals for smartphones, which, in combination with the jacks of all trades, enable professional recordings from the hand in transmission quality.
From the autonomous photo apparatus to the completely networked Camera of Things
The trend toward the networking of devices and machines, the Internet of Things (IoT), has also initiated dramatic convulsions in the camera industry, which will become manifest across all manufacturers at photokina 2016. Although cameras are becoming increasingly intelligent and their communications possibilities are expanding all the time, the interfaces with the smartphone remain decisive. That applies not only to the usage of functional expansions, but also to the remote control of increasingly higher performance recording systems. Even professional accessories, such as mobile studio flash devices, like those exhibited in the pro section of the trade fair, use smartphones and the corresponding apps to comfortably set and synchronise the activation of devices. The larger displays of mobile devices like smartphones and tablets simplify the selection of an excerpt, and thus also the remote control of the camera systems, becoming external second displays of the cameras. The cameras incorporated into the smartphones were the first completely networked representatives of the Cameras of Things and the strongest impulse for the Internet of Things, which would hardly have been conceivable
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
09/08/2025
ATLANTA CBS Stations has announced the senior leadership team for WUPA, soon to rebrand as owned-and-operated station CBS Atlanta. The network affiliation chang...
09/08/2025
A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon's streaming efforts....
08/08/2025
(L-R) Amy Berg, Mary Guibert, and Ben Harper attend the 2025 Sundance Film Festival It's Not Over, Jeff Buckley premiere The Ray Theatre. (Photo by Robin ...
08/08/2025
ATLANTA Following an announcement in June that Byron Allen's Allen Media Group planned to sell its TV stations, Gray Media struck a deal to acquire AMG'...
08/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
08/08/2025
NEW YORK and LOS ANGELES Fox has finally announced a launch data and pricing for Fox One, with the direct-to-consumer streaming service set to launch Aug. 21 fo...
08/08/2025
PLYMOUTH, Wis. Heartland Video Systems has announced that they've signed a reseller agreement with Cuez for the company's all-in-one rundown/news room c...
08/08/2025
Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with...
08/08/2025
Alfalite, the only European manufacturer of LED screens, announces the successful inauguration of a new Virtual Production XR studio at the ITS Apulia Foundatio...
08/08/2025
The Scottish Rite Childhood Language Center (SRCLC), a nonprofit clinic dedicated to supporting children with communication disorders, has significantly upgrade...
08/08/2025
European developer Profuz Digital will present at IBC Stand 8.A88, the latest version of subtitling platform SubtitleNEXT and new capabilities in the powerful A...
08/08/2025
Disguise has announced a major update to its AI-powered workflow assistant for Designer Pro, Ask AId3n. The update enables production teams to sequence repetiti...
08/08/2025
Wyandotte Municipal Services (WMS), a municipal non-profit service provider, has successfully deployed Synamedia Gravity, a cloud-based device management and se...
08/08/2025
IBC2025 has unveiled a powerful and provocative IBC2025 Conference line-up that will bring together global disruptors and long-established leaders from across t...
08/08/2025
Evergent (#5.A86), the leader in customer management and monetization for streaming and digital subscription businesses, will debut a suite of new solutions to ...
08/08/2025
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading ...
08/08/2025
As Little League Softball World Series Popularity Grows, So Too Does ESPN's ...
08/08/2025
Levi's Stadium Facelift, Part 1: Full Glass-to-Glass 4K, IP-Based Control Ro...
08/08/2025
Levi's Stadium Facelift, Part 2: NFL's Largest 4K Videoboards, LED Sport...
08/08/2025
Levi's Stadium Facelift, Part 3: ANC's Jerry Cifarelli Jr. on Growing th...
08/08/2025
Levi's Stadium Facelift, Part 4: Under the Lights' Event Culminates Mul...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
08/08/2025
Researchers identify promising new compound to treat tuberculosis Study led by Scripps Research, Texas A&M and additional institutions highlights that the world...
07/08/2025
By Jessica Herndon
In writer-director Marielle Heller's feature debut, The ...
07/08/2025
Increasing uncertainty about the future development of global trade, tariff incr...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
07/08/2025
L3Harris delivered three AEPS thrusters to NASA Glenn Research Center for testing. AEPS thrusters are capable of accelerating spacecraft to extremely high speed...
07/08/2025
Rendering of NTS-3 Navigational Satellite over North America...
07/08/2025
There are two ecosystems coexisting in entertainment: one for millennials and younger; another for Gen X and older, so says media universe cartographer Evan S...
07/08/2025
Berklee City Music Students Receive Scholarships, Awards at Concert This year, 17 students received scholarships, housing awards, and aid to attend Berklee Co...
07/08/2025
WASHINGTON Broadcast Management Group (BMG) has announced plans to open two new full-scale broadcast studios in the nation's capital, filling a long-standin...
07/08/2025
NEW YORK Nielsen and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Niel...
07/08/2025
BRISTOL, Conn. In a long-awaited move that could have a major impact on the pay TV ecosystem, ESPN said it will launch its previously announced direct-to-consum...
07/08/2025
MONTREAL Haivision Systems Inc. has announced that it will slowcase its latest tech advances in live video contribution at IBC2025 from September 12-15 at Hall ...
07/08/2025
PARIS Ateme has announced that it is powering a nationwide terrestrial service upgrade for KT Skylife, a South Korean satellite television provider....
07/08/2025
WASHINGTON Following an Executive Order issued by President Donald Trump that appointed Federal Communications Commission Chair Brandan Carr to a White House Ta...
07/08/2025
The Trusted Partner Network (TPN), the Motion Picture Association's (MPA) global content security initiative, today announced the upcoming launch of its nex...
07/08/2025
07 Aug 2025
VEON 2Q25 Earnings Release: Direct Digital Revenues Up 57% YoY. Sol...
07/08/2025
NBC Olympics Tech Guru Darryl Jefferson to Receive SMPTE's David Sarnoff Med...
07/08/2025
Tennis Channel's Broadcast Feat: One Day, Two Tournaments, Four Cities Two ATP Masters 1000 tourneys will be aired today By Mark J Burns, SVG Contributor
...
07/08/2025
The World Games 2025: ISB Shares Bold Production Plans for 12th Edition of the M...
07/08/2025
SVG Summit, SVGW Australia Event Expand SVG's Presence Down Under By SVG Staff
Thursday, August 7, 2025 - 1:47 pm
Print This Story | Subscribe
Story...
07/08/2025
The CW, FOX Nation Saddle Up for PBR Camping World Team Series Broadcast, streamed coverage is designed to spur fanbase expansion By Jason Dachman, Editorial D...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
07/08/2025
This GFN Thursday brings an offer members can't refuse - 2K's highly ant...
Departure to new picture worlds photokina in Cologne will once again become the meeting point of the imaging world from 20 to 25 September 2016. However, rarely has the summit meeting of the industry been anticipated with as much excitement as in this year. The world of imaging is undergoing a profound transformation. This means that the cards are being dealt again for all players of the industry.
