Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership

Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for TV measurement services in New Zealand, effective from July 2025 through until June 2027.

This renewal reaffirms the ongoing partnership between Nielsen and New Zealand's Television Broadcasters Group, comprising Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ).

The extended agreement not only continues Nielsen's longstanding commitment to delivering comprehensive audience measurement in New Zealand, but also underscores the collaborative efforts between Nielsen and the broadcaster teams.

Monique Perry, Managing Director of Nielsen Pacific, said: It's such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We've been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen's globally recognised measurement services a gold-standard for precision and reliability enable New Zealand media to confidently navigate and capitalise on shifting audience trends.

Ben Gibb, Think TV Chair, added: This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.

Scott Gillham, Nielsen's Executive Director of Media Pacific said: This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we're excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.

About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About Think TV ThinkTV exists to champion the marketing power of advertising on TV. Dedicated to helping advertisers and their agencies get the best out of today's multi-platform TV, we believe in the reach, value, and effectiveness of TV to build brands and drive business results and we have the data to prove it.

At ThinkTV, our job is to help brands and businesses understand how to optimise their TV advertising and get the best results possible. To do that, we provide knowledge, data and statistics, and expert opinion to help give marketers insights that inform the media decision making process.

We're strongly focused on research, best marketing practice, and the changes in technology that are driving today's TV advertising market. From understanding engagement and attention, sharing knowledge, and celebrating advertising creativity, we champion and promote the power and value of TV advertising.

Formed in 2018, ThinkTV is dedicated to helping TV advertising remain a compelling channel for marketers, and to promoting its extraordinary business benefits.

Media Contacts Dan Chapman

Assoc. Director, Communications, Nielsen APAC

dan.chapman@nielsen.com

+61 404 088 462

Ben Gibb, Think TV Chair

Ben.gibb@sky.co.nz

LINK:	https://www.nielsen.com/news-center/2025/sky-and-tvnz-back-nielsen-as-...
	See more stories from arbitron

Most recent headlines