Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV , Disney , Netflix and Paramount contentNEW YORK November 13, 2024 Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry's most comprehensive database of TV show and movie information, the data visualization graphically illustrates the current makeup of Amazon Prime Video, Apple TV , Disney , Netflix and Paramount content catalogs to provide visibility into the programming that's keeping viewers engaged today.
The Gracenote Data Hub complements Nielsen's The Gauge and The Media Distributor Gauge, which measure time spent by audiences on individual streaming platforms and aggregated at the media company level. With the Gracenote Data Hub, the industry can better understand the content catalogs of global SVOD providers enabling churn reduction and time spent growth.
Gracenote examines SVOD catalogs across 23 countries for unique insights on movie, TV and sports programming content volume, genre, mood, exclusivity and country of origin. Equipped with Data Hub intelligence, media ecosystem players from video services to content owners to advertisers can develop data-informed strategies relating to content distribution, licensing and media buying.
Gracenote data has long been trusted by the global video ecosystem to power advanced content discovery and engaging entertainment experiences, said Trent Wheeler, Head of Product Innovation at Gracenote. Through new resources tapping our data, we're enabling clear visibility into catalog volume and composition as well as content makeup and characteristics to help inform business decisions that drive success.
In addition to the Data Hub, Gracenote has published its 2024 State of Play report, which contextualizes the Amazon Prime Video, Apple TV , Disney , Netflix and Paramount content data, examines notable programming trends and offers new insights to help guide business decisions. This marks the third installment of the report.
High-level findings from the new report include:
Based on Gracenote data, there are more than 550,000 TV show episodes, movies and sports-related programs available across the five tracked SVOD platforms
TV programming at the episodic level accounts for 89% of the overall content available on these platforms
Total number of unique movie, sports and program-level TV titles (excluding individual episodes) in this analysis is just over 84,000
Among the five providers analyzed, 93% of the programs distributed are exclusive to just one service
More than 70% of the content available on these platforms has been released since 2010
Platform-specific takeaways from the report include:
Amazon Prime Video distributes more than 72% of the movies and 57% of the TV shows offered by the five global SVOD services
Apple TV includes three times more Animated genre and Children's genre programming in its catalog than the other tracked providers
More than 78% of the content on Disney is exclusive to its platform and cannot be found elsewhere
Netflix's catalog has the greatest percentage of global content, as 68% of its offerings were produced outside of the U.S.
Paramount features the greatest percentage of Comedy genre content (22.4%) of any of the leading SVOD services
The State of Play report concludes that catalog depth and content exclusivity are key areas of opportunity for global SVOD services seeking to retain subscribers through sustained engagement. With the volume of program choices in each SVOD service, content discovery features and personalized recommendations are critical to keeping users engaged, increasing time spent and reducing churn.
Gracenote's industry-leading program metadata covers 40M titles in 260 streaming catalogs in 35 languages and 80 countries. The same metadata that powers the user experiences of the world's biggest and most innovative TV providers also enables data-driven decision-making to help content distributors and owners succeed amid rapid change. Going forward, the Gracenote Data Hub will be updated quarterly and the State of Play report will be published annually. Download Gracenote's 2024 State of Play report here.
About GracenoteGracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M titles in 260 streaming catalogs in 35 languages and 80 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media ContactMark Yamada
mark.yamada@nielsen.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV , Disney , Netflix and Paramount contentNEW YORK November 13, 2024 Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry's most comprehensive database of TV show and movie information, the data visualization graphically illustrates the current makeup of Amazon Prime Video, Apple TV , Disney , Netflix and Paramount content catalogs to provide visibility into the programming that's keeping viewers engaged today.
