Magazine Cloner renews ABC accreditation

MagazineCloner has been accredited for a second year as a Digital Publishing Platform Associate by ABC, the industry body for media measurement in the UK. In addition to their existing certification for in-app sales, MagazineCloner reports clients can also now include online sales in their audited circulation.

With over 3000 apps live MagazineCloner are one of the worlds largest digital publishing companies, and one of only 2 (as September 2014) to have their circulation reporting accredited. ABC accredited circulation reports are available to all MagazineCloner clients and the comprehensive reporting suite is also available as a stand-alone service to non-clients.

Patrick Knight, Strategic Development Director of MagazineCloner said: With the ever-growing list of available store-fronts and platforms for publishers to sell their content through the audit process has become increasingly complex. The accredited reports simplify the process significantly, saving publishing clients time in both data collation and the audit process. Gaining accreditation for online/ Pocketmags circulation has also been a welcome addition as it continues to account for a significant portion of digital sales.

The digital publishing market continues to grow and it remains vital for both publishers and advertisers to have standardised measurements for digital edition circulation. Working closely with ABC, we have endeavoured to make the certification process as straightforward as possible for publishers and were delighted to witness a number of client success stories in the June 2014 ABC Consumer Magazines Report. With 11,621 copies, Slimming World had the 7th highest Total Average Circulation of Digital Edition copies. Appearing in the report for the first time as a Digital Publication, Attitude's Total Average Circulation for the same period was 13,373.

Jan Pitt, Group Executive Director Client Services at ABC comments: Congratulations to MagazineCloner for their second ABC Associate accreditation. Through continued accreditation they are able to demonstrate both their expertise and commitment to working to industry agreed standards on behalf of their publishers. Publishers using an ABC Associate can have confidence that their supplier knows and understands the requirements of supplying data to ABC standards facilitating faster and easier audits.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/Magazine-Cloner-renews-ABC...
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