Pet Retail Brands Names Nielsen as U.S. Analytics Provider

Nielsen Expands Coverage in Pet Retail Channel with Pet Valu and Pet Supermarket Stores

New York, NY/Sunrise, Fla. - Feb. 22, 2017 - Nielsen (NYSE: NLSN) announced today that Pet Retail Brands, the third-largest pet specialty retailer in North America, has chosen Nielsen as its primary analytic provider. With this announcement, Nielsen further expands its coverage within the growing pet retail channel. Effective immediately, Nielsen will be capturing point-of-sale data, covering metrics for Pet Valu and Pet Supermarket stores located in the U.S. Nielsen will be the first and only source for Pet Retail Brands' custom trading area views and retail defined hierarchy for its vendor partners.

We chose Nielsen as our primary provider of data and analytics because of their superior retail solutions and consultative nature, said Julie Johnston, Chief Merchandising and Supply Chain Officer at Pet Retail Brands. We have every confidence we have selected the right analytics provider to help us succeed as we continue to grow within the competitive U.S. market.

Pet Retail Brands will leverage Nielsen's vast suite of retailer focused solutions and dedicated consultants to grow and gain a stronger understanding of their consumers in the U.S. Nielsen's metrics will be the cornerstone for all category management and business analytics at Pet Retail Brands. This new partnership will elevate the discussions between Pet Retail Brands and its vendor partners.

Pet Retail Brands is an exciting, growing retailer in the Pet Specialty Channel, said Rob Hill, EVP of North America Retail Client Services at Nielsen. We are thrilled for them to join the Nielsen family as we continue to expand our footprint in the Pet Specialty Channel.

About Pet Retail Brands Pet Valu and Pet Supermarket merged in 2016 to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America - Pet Retail Brands. With over 1,000 stores, across the US and Canada. Pet Retail Brands has an extensive retail footprint with stores from the East Coast to the West Coast and from Miami to Vancouver and is well positioned for continued growth. Bringing together two of the fastest growing pet specialty retailers created a powerful platform to share resources and best practices to support both Pet Supermarket, Pet Valu and their loyal customers.

Both Pet Valu and Pet Supermarket are one-stop shops for customers, offering a broad selection of premium pet food, supplies and services sold by trained professional staff who provide knowledgeable and friendly advice, enhancing the overall customer experience. Small format stores provide pet parents with the convenience to shop locally in a community-oriented and caring environment, delivered by employees who develop lasting connections with their customers.

To learn more about Pet Valu, please visit: www.petvalu.com. To learn more about Pet Supermarket, please visit www.petsupermarket.com.

ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsens Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content - video, audio and text - is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industrys only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

MEDIA CONTACT: Genevieve Aronson: (646)-654-5742; Genevieve.Aronson@Nielsen.com

LINK:	http://www.nielsen.com/us/en/press-room/2017/pet-retail-brands-names-n...
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