Sony Pixel Power calrec Sony

Why World Foundation Models Will Be Key to Advancing Physical AI

07/01/2025

In the fast-evolving landscape of AI, it's becoming increasingly important to develop models that can accurately simulate and predict outcomes in physical, real-world environments to enable the next generation of physical AI systems.

Ming-Yu Liu, vice president of research at NVIDIA and an IEEE Fellow, joined the NVIDIA AI Podcast to discuss the significance of world foundation models (WFM) - powerful neural networks that can simulate physical environments. WFMs can generate detailed videos from text or image input data and predict how a scene evolves by combining its current state (image or video) with actions (such as prompts or control signals).

World foundation models are important to physical AI developers, said Liu. They can imagine many different environments and can simulate the future, so we can make good decisions based on this simulation.

This is particularly valuable for physical AI systems, such as robots and self-driving cars, which must interact safely and efficiently with the real world.

The AI Podcast NVIDIA's Ming-Yu Liu on How World Foundation Models Will Advance Physical AI Episode 240

Why Are World Foundation Models Important? Building world models often requires vast amounts of data, which can be difficult and expensive to collect. WFMs can generate synthetic data, providing a rich, varied dataset that enhances the training process.

In addition, training and testing physical AI systems in the real world can be resource-intensive. WFMs provide virtual, 3D environments where developers can simulate and test these systems in a controlled setting without the risks and costs associated with real-world trials.

Open Access to World Foundation Models At the CES trade show, NVIDIA announced NVIDIA Cosmos, a platform of generative WFMs that accelerate the development of physical AI systems such as robots and self-driving cars.

The platform is designed to be open and accessible, and includes pretrained WFMs based on diffusion and auto-regressive architectures, along with tokenizers that can compress videos into tokens for transformer models.

Liu explained that with these open models, enterprises and developers have all the ingredients they need to build large-scale models. The open platform also provides teams with the flexibility to explore various options for training and fine-tuning models, or build their own based on specific needs.

Enhancing AI Workflows Across Industries WFMs are expected to enhance AI workflows and development in various industries. Liu sees particularly significant impacts in two areas:

The self-driving car industry and the humanoid [robot] industry will benefit a lot from world model development, said Liu. [WFMs] can simulate different environments that will be difficult to have in the real world, to make sure the agent behaves respectively.

For self-driving cars, these models can simulate environments that allow for comprehensive testing and optimization. For example, a self-driving car can be tested in various simulated weather conditions and traffic scenarios to help ensure it performs safely and efficiently before deployment on roads.

In robotics, WFMs can simulate and verify the behavior of robotic systems in different environments to make sure they perform tasks safely and efficiently before deployment.

NVIDIA is collaborating with companies like 1X, Huobi and XPENG to help address challenges in physical AI development and advance their systems.

We are still in the infancy of world foundation model development - it's useful, but we need to make it more useful, Liu said. We also need to study how to best integrate these world models into the physical AI systems in a way that can really benefit them.

Listen to the podcast with Ming-Yu Liu, or read the transcript.

Learn more about NVIDIA Cosmos and the latest announcements in generative AI and robotics by watching the CES opening keynote by NVIDIA founder and CEO Jensen Huang, as well as joining NVIDIA sessions at the show.
LINK: https://blogs.nvidia.com/blog/world-foundation-models-advance-physical...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

14/08/2026

AT&T Returns as Sponsor of Fifth-Annual DirtFish Women in Motorsport Summit

AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...

14/08/2026

Perfect Game Blends Broadcast Polish with Social Swagger as All-American Classic Makes Move to Citizens Bank Park

A six-camera flypack production will anchor Sunday's game while Perfect Game...

14/08/2026

UJAM introduce Virtual Drummer Neon

Latest instalment delivers disco-inspired grooves The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...

14/08/2026

Yorkville launch the EL24S

Elite range gains giant 24-inch powered sub The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...

14/08/2026

Call for the 20th South African Film & Television Awards (SAFTAs20) Overall Judging Chairpersons Nominations

The National Film and Video Foundation (NFVF), an agency of the Department of Ar...

14/08/2026

LiveU, Panasonic LUMIX Launch 'Live Anywhere' Production Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

PBS Station Takes Iron Mountain to Court Over Archives

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

TV Globo Chooses Triveni Digital to Support TV 3 0 Footba...

Leading Brazilian Broadcaster Will Use Triveni Digital's TV 3.0 Broadcast Chain and Service Quality Assurance Solutions to Support Next-Generation Televisio...

14/08/2026

Beam Dynamics Makes IBC Debut with Major Expansion into L...

Beam Dynamics will make its IBC debut this September, marking a major step in the company's growth. Beam helps broadcast, live production and professional A...

14/08/2026

Conservative Groups Urge FCC to Stay Out of Affiliate Deals

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

LiveU and Panasonic LUMIX Launch 'Live Anywhere' Production Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Cineverse Launches New Tools to Repurpose Audio Ads for CTV

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Hearst Television Ups Derek Schnell to VP, News

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

amaran Makes Its Global Debut in Audio With the Launch of...

amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...

14/08/2026

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI Brie Clayton August 13, 2026 0 Comments On August 23, 2026 at 9am PDT/...

14/08/2026

Life on Waves Posted with DaVinci Resolve Studio

Life on Waves Posted with DaVinci Resolve Studio Brie Clayton August 13, 2026 0 Comments Collaborative editing and color grading workflow supported by...

14/08/2026

Why Bulletproof Video Project Archiving Is Non-Negotiable

Why Bulletproof Video Project Archiving Is Non-Negotiable John Carboni August 13, 2026 0 Comments In video production, the work is far from over when ...

14/08/2026

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates Its 30th Anniversary

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates It...

14/08/2026

Breaking news! Sky releases trailer for The Paper, returning this September for a second season

Friday 14 August 2026 Breaking news! Sky releases trailer for The Paper, return...

14/08/2026

Cotswolds Designer Outlet, one year on

It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...

13/08/2026

LaLiga Renews Broadcast Agreements with ESPN and DSports in South America Through 2031/32

LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...

13/08/2026

Rockstar Energy Open Builds Third Portland Show Around AI-Powered Vertical Feed, Remote Operators

Three days of skateboarding competitions, live music, and other programming will...

13/08/2026

IBC 2026: Matrox Video to Showcase IP and Software-Defined Technologies

Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14). The portfolio includ...

13/08/2026

IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...

13/08/2026

IBC 2026: Clear-Com to Showcase Communications Solutions

Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...

13/08/2026

Advanced Systems Group Appoints Eran Binyamin Zeitoun as Senior Technical Program Manager

Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...

13/08/2026

2026 SVG Venues & Teams Summit Heats Up Kaseya Center in Miami

Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues...

13/08/2026

MLB at Field of Dreams Returns as Netflix Joins the Effort, Leans Into Cinematic Look at Newly Permanent Ballpark

NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...

13/08/2026

IBC 2026: Oracle to Showcase Cloud Media Workflows

Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...

13/08/2026

IBC 2026: Dalet to Participate Accelerator Programme with AI Live Sports Workflow Demo

Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...

13/08/2026

Cox Media Group Announces Local Broadcast Deals with Orlando Magic and Charlotte Hornets

Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...

13/08/2026

Jnger Audio to Demonstrate Cloud-Based DTV+ Workflow at SET Expo 2026

J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...

13/08/2026

IBC 2026: Olympic Broadcasting Services to Receive International Honour for Excellence

IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...

13/08/2026

NESN Expands Red Sox Broadcast Distribution for Jimmy Fund Telethon

NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...

13/08/2026

LiveU and Panasonic LUMIX Launch Live Anywhere Mobile Production Workflow

LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...

13/08/2026

IBC 2026: Chyron to Showcase Sports Workflow Solutions

Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...

13/08/2026

Ratings Roundup: Pro Football Hall of Fame Game Draws 7 Million During Quiet August for Sports

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

13/08/2026

ESPN/ABC, NBC/Peacock, Prime Video Set National Slates for Year 2 of NBA Rights Deal

Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...

13/08/2026

VAEMI announce the Synterra

Company preview bio-interactive' synthesizer VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....

13/08/2026

Ravine DSP update Inter::State

Plug-in host gains new Slot Scenes feature Ravine DSP have recently updated their innovative plug-in host, kitting it out with a new feature that brings yet...

13/08/2026

Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant ...

13/08/2026

CMG Expands Local Sports Offering With Two NBA Deals

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Olympic Broadcasting Services to receive IBC2026 Internat...

IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), ...

13/08/2026

Dalet Demonstrates the Future of AI-Orchestrated Live Spo...

Dalet, a leading technology and service provider for media-rich organizations, today announced its participation in the IBC2026 Accelerator Media Innovation Pro...

13/08/2026

dzjinius to showcase new dzjinius on-set application at I...

dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its new application, dzjinius on-set , at IBC20...

13/08/2026

BCE Demonstrates Sovereign Cloud Media Workflows powered...

Broadcasting Center Europe (BCE), a leading European provider of media services, system integration and product development, will demonstrate an end-to-end sove...

13/08/2026

Clear-Com to Showcase Communications Solutions for Broadc...

Clear-Com is returning to IBC 2026, taking place September 11-14 in Amsterdam, Netherlands. At Stand 10.D29, Clear-Com will spotlight the award-winning FreeSpe...