Vision and hearing are your main senses when experiencing a movie. You recognize the actors, you understand the spoken language even if it is not your native language. You follow the story and enjoy the amazing film photo of the different environments - and by sharing all these experiences you can not only relate to the movie itself but also convince your friend to see the movie.
Wouldn't it be great if your Media Asset Management system could possess similar capabilities when managing your media? Being able to understand the language? Recognize actors, detect and define parts of the image - maybe also differentiate between genres? But how?
In order to do this you need a system that can actually see and listen what's inside your media - you need a system that has cognitive capabilities like yourself and can store that info in - yes, you guessed right - metadata.
But how do we navigate our vastly growing archives of file-based media?
Media files themselves today includes a lot of metadata already in a descriptive format. In here, there is room for all general metadata as well as technical metadata describing the actual file structures. MAM (Media Asset Management) systems make use of this existing metadata along with additional layers of metadata frameworks to help you navigate, find and tag not only media files themselves but also the time-based intervals of the media.
Because of this, you can argue that the true definition of a media file must include an audio-visual asset AND an associated metadata description. Without one or the other - the asset is not complete.
Cognitive Metadata to boldly go where no MAM has gone before Traditionally, the common notion is that while a machine can read and act on the associated text-based metadata of a media file, a human can understand the storyline. We can detect lipsync, recognize actors, emotions, and all the visual objects inside a frame. We can also listen to the language spoken, understand the story and do a translation into a new language.
Because of this common view on the differences between machine capabilities and human capabilities, it is still also quite common that production companies and similar, divide many tasks in a media supply chain between man and machine this way.
But times are changing, and they are changing fast. For any Content Owner, CTO or technical strategist building a modern media workflow, it is vital to challenge this traditional view on what machines can and cannot do.
Interview with Ralf Jansen Product Manager and Software Architect at Arvato / Vidispine To find out more on this subject, we talked to Ralf Jansen, Product Manager and Software Architect at Arvato / Vidispine AB. Ralf Jansen has a strong technical background, finished computer science degree with a Thesis Diploma at Fraunhofer Institute and has since worked as a developer and software architect in the industry for nearly the last 20 years. Today Ralf Jansen is managing the development of the new Vidinet Cognitive Services (VCS) and is part of the Vidinet partner success team.
So, Ralf, why is cognitive services important? Cognitive services allow the machine to find information inside the video and audio frame itself, very much like we humans can interpret the same content. This of course opens up important new possibilities depending on what type of workflow you are managing. A channel distributor can use cognitive services to automatically find (new) types of information in a huge amount of media content that could not be processed manually before - and thus use or present that insights to the viewer as a program, highlights, suggested shows or even as autogenerated trailers. Cognitive services carry this new information as metadata and give your MAM system new and much more granular methods of managing your media files. This is very important in the process of optimizing the performance and capabilities of your evolving media supply chain.
Revenue and how we can improve revenue are, of course, a driver for the advancement and adaption of cognitive services like for most other technology. And once you are getting familiar with the idea of challenging your common view on what machines can do - the subject of revenue by technology gets even more interesting.
In what areas could cognitive services improve existing revenue streams? Knowing and understanding the inside of your media opens many new opportunities that can improve revenue and help customers to monetize their owned media assets. The first one that comes to mind is of course speech to text - where cognitive services can in best case reach or even exceed the magical benchmark of human understanding (which is roughly at 5% error rate) depending on how purely spoken and what known vocabulary was used with automatic transcribe functionality already today. Automatic speech to text at this level not only free up human resources and saves money otherwise spent on external subtitling services, but also enables a new layer of time based metadata where you actually can navigate in time to find deep linked subjects, names and topics by simply searching the contents of your subtitling in your MAM systems accurate search capabilities and in our case powered by Elastic Search. And this is of course just one of many examples.
It is important to understand the value of temporal metadata since captured reality stored into the video (and audio) file changes every 30-60 frames per second or more - and because of temporal metadata we are able to define accurate time spans for different video and audio content detected by cognitive services. A post house ingesting reality content normally uses human resources for logging and preparing projects for the editors. In these and similar production workflows, the challenge is the huge amount of incoming raw footage that needs to be sorted a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Vision and hearing are your main senses when experiencing a movie. You recognize the actors, you understand the spoken language even if it is not your native language. You follow the story and enjoy the amazing film photo of the different environments - and by sharing all these experiences you can not only relate to the movie itself but also convince your friend to see the movie. 
