Vision and hearing are your main senses when experiencing a movie. You recognize the actors, you understand the spoken language even if it is not your native language. You follow the story and enjoy the amazing film photo of the different environments - and by sharing all these experiences you can not only relate to the movie itself but also convince your friend to see the movie.
Wouldn't it be great if your Media Asset Management system could possess similar capabilities when managing your media? Being able to understand the language? Recognize actors, detect and define parts of the image - maybe also differentiate between genres? But how?
In order to do this you need a system that can actually see and listen what's inside your media - you need a system that has cognitive capabilities like yourself and can store that info in - yes, you guessed right - metadata.
But how do we navigate our vastly growing archives of file-based media?
Media files themselves today includes a lot of metadata already in a descriptive format. In here, there is room for all general metadata as well as technical metadata describing the actual file structures. MAM (Media Asset Management) systems make use of this existing metadata along with additional layers of metadata frameworks to help you navigate, find and tag not only media files themselves but also the time-based intervals of the media.
Because of this, you can argue that the true definition of a media file must include an audio-visual asset AND an associated metadata description. Without one or the other - the asset is not complete.
Cognitive Metadata to boldly go where no MAM has gone before Traditionally, the common notion is that while a machine can read and act on the associated text-based metadata of a media file, a human can understand the storyline. We can detect lipsync, recognize actors, emotions, and all the visual objects inside a frame. We can also listen to the language spoken, understand the story and do a translation into a new language.
Because of this common view on the differences between machine capabilities and human capabilities, it is still also quite common that production companies and similar, divide many tasks in a media supply chain between man and machine this way.
But times are changing, and they are changing fast. For any Content Owner, CTO or technical strategist building a modern media workflow, it is vital to challenge this traditional view on what machines can and cannot do.
Interview with Ralf Jansen Product Manager and Software Architect at Arvato / Vidispine To find out more on this subject, we talked to Ralf Jansen, Product Manager and Software Architect at Arvato / Vidispine AB. Ralf Jansen has a strong technical background, finished computer science degree with a Thesis Diploma at Fraunhofer Institute and has since worked as a developer and software architect in the industry for nearly the last 20 years. Today Ralf Jansen is managing the development of the new Vidinet Cognitive Services (VCS) and is part of the Vidinet partner success team.
So, Ralf, why is cognitive services important? Cognitive services allow the machine to find information inside the video and audio frame itself, very much like we humans can interpret the same content. This of course opens up important new possibilities depending on what type of workflow you are managing. A channel distributor can use cognitive services to automatically find (new) types of information in a huge amount of media content that could not be processed manually before - and thus use or present that insights to the viewer as a program, highlights, suggested shows or even as autogenerated trailers. Cognitive services carry this new information as metadata and give your MAM system new and much more granular methods of managing your media files. This is very important in the process of optimizing the performance and capabilities of your evolving media supply chain.
Revenue and how we can improve revenue are, of course, a driver for the advancement and adaption of cognitive services like for most other technology. And once you are getting familiar with the idea of challenging your common view on what machines can do - the subject of revenue by technology gets even more interesting.
In what areas could cognitive services improve existing revenue streams? Knowing and understanding the inside of your media opens many new opportunities that can improve revenue and help customers to monetize their owned media assets. The first one that comes to mind is of course speech to text - where cognitive services can in best case reach or even exceed the magical benchmark of human understanding (which is roughly at 5% error rate) depending on how purely spoken and what known vocabulary was used with automatic transcribe functionality already today. Automatic speech to text at this level not only free up human resources and saves money otherwise spent on external subtitling services, but also enables a new layer of time based metadata where you actually can navigate in time to find deep linked subjects, names and topics by simply searching the contents of your subtitling in your MAM systems accurate search capabilities and in our case powered by Elastic Search. And this is of course just one of many examples.
It is important to understand the value of temporal metadata since captured reality stored into the video (and audio) file changes every 30-60 frames per second or more - and because of temporal metadata we are able to define accurate time spans for different video and audio content detected by cognitive services. A post house ingesting reality content normally uses human resources for logging and preparing projects for the editors. In these and similar production workflows, the challenge is the huge amount of incoming raw footage that needs to be sorted a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
Vision and hearing are your main senses when experiencing a movie. You recognize the actors, you understand the spoken language even if it is not your native language. You follow the story and enjoy the amazing film photo of the different environments - and by sharing all these experiences you can not only relate to the movie itself but also convince your friend to see the movie. 
