Panasonics Cinema Camera Lineup Joins Netflix Post Technology Alliance

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Panasonic's full range of 4K cinematography cameras has been designated as Post Technology Alliance by Netflix, the worlds leading internet entertainment service.

The Post Technology Alliance logo assures artists and facility operators that a product meets the Netflix delivery specifications today, and will continue to serve the evolving needs of the production and post-production communities in the future.

Post Technology Alliance logos have been given to Panasonic's VariCam 35, VariCam LT, VariCam Pure and EVA1. The cameras have been used on numerous Netflix originals series including Ozark, 13 Reasons Why, Orange is the New Black, Better Call Saul and Arrested Development.

The cameras meet Netflixs 4K UHD specification and high dynamic range to deliver the best possible images. The range offers a 35mm sensor for cinematic depth of field, while the EVA1 provides 5.7K resolution.

At Netflix, empowering our creative partners is incredibly important, and the Post Technology Alliance will build a more seamless experience from production through post-production, said Chris Fetner, director of post partnerships & integrations at Netflix. Products that bear the logo are committed to better interoperability and faster innovation cycles, which will allow artists to focus their energy on what matters most - the storytelling.

Sivashankar Kuppusamy, Marketing Manager Broadcast&ProAV EMEA at Panasonic said, At Panasonic, we are committed to meeting the needs of the production industry, now and in the future. Not only do our cameras future proof cinematic work, but they improve efficiency - from better colour workflows to reduced file sizes and even filming in more difficult lighting situations thanks to our unique Dual Native ISO feature. We share Netflix's commitment to putting technology in the hands of creative people allowing them to concentrate on telling the story with ease.

For more information on Panasonic Broadcast & ProAV, please visit: http://business.panasonic.eu/broadcast-and-proav

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of Euro 61.4 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global

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