![](//www.4rfv.com/images/no_image.jpg)
New campaign to launch on air on 14th October, with an average of 100 spots per week across UKTVs network for a twelve-month period
WRAPs Love Food Hate Waste brand supports campaign for inaugural year
12 October 2023 - Commercial broadcaster UKTV announces the launch of a new Everyday Sustainability campaign, dedicating £1 million worth of its own airtime across the networks seven linear channels and streaming service, UKTV Play, to encourage viewers to make more sustainable lifestyle choices. To launch the first year of the initiative, UKTV is tackling food waste and working with international climate action NGO WRAP and their campaign brand Love Food Hate Waste.
The British public throws away 6.6 million tonnes of household food waste a year, which accounts for 70% of the UKs total food waste annually. Shockingly, 4.5 million tonnes of this household food waste could have been eaten. Not only does this have an environmental impact due to the greenhouse gases created from the production of the food and the resources used to grow this food, it also has a massive financial impact, which is all the more important during the current cost of living crisis. The average UK family of four wastes about £730 worth of food a year, or approximately £60 a month.
To address this issue, UKTV consulted WRAP, a climate action NGO established in the UK in 2000, and now working in 40+ countries around the globe to tackle the causes of the climate crisis and give the planet a sustainable future. WRAP runs the Love Food Hate Waste national brand which delivers campaigns aimed at radically reducing the amount of food which is wasted in UK homes.
Sarah Goldman, Director of Advertising, UKTV said,
Sustainability is one of the core pillars of UKTVs strategy, and the Everyday Sustainability campaign has been designed to harness the power of our network to inform and inspire viewers. The statistics about food waste are alarming, so I am delighted that we are working with the experts at Love Food Hate Waste to nudge people into more sustainable behaviours.
Catherine David, Director for Business Collaboration and Change at WRAP said:
It is a pleasure to be working with UKTV to highlight the huge issue of household food waste, and what we can all do to make more sustainable choices in our everyday lives. We are delighted that Love Food Hate Waste tips will reaching UKTVs huge audience.
The campaign will launch on October 14th with an average of 100 spots per week across UKTVs network for a twelve-month period. The campaign creative consists of a 40 second promo spot, and a 20 second cut-down version, and is being produced in house by UKTV Creative in collaboration with the Love Food Hate Waste team.
The campaign spot asks viewers to think twice about their food waste habits in a comedic and engaging way, with anthropomorphised food items watching one of their wasted friends get into embarrassing scrapes, reminding viewers that no food should be wasted.
_
Scott Russell, Creative Director, UKTV said,
Our viewers know theres climate emergency but dont have clear direction on what they can do to help. This quirky campaign brings food waste to the fore in a memorable and playful way and asks viewers to only buy what they need.
UKTVs sustainability strategy is split into three areas; Our Viewers, Our Partners and Ourselves. As part of the Viewers strand, the Everyday Sustainability campaign compliments the wide array of sustainability initiatives that UKTV runs on and off screen, including its work with planet placement.
UKTV is aligned with the BBC and BBC Studios on committing to reach the BBC Group Net Zero strategy based on science. In November 2021, as part of COP26, UKTV along with 11 other broadcasters and streamers signed up to the Climate Content Pledge. Since April 2020 it has been mandatory for all UKTV Commissions to be certified as sustainable via the Albert toolkit, and UKTV productions have been carbon neutral since that date as well. UKTV is also committed to ensuring its working practices, supply chain and workplace have as low a carbon footprint as possible.
For more information please contact:
Rebecca Ferris - Corporate Communications Manager, UKTV
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
UKTV Twitter: www.twitter.com/UKTV
UKTV Corporate Website: www.corporate.uktv.co.uk
About Love Food Hate Waste
Love Food Hate Waste aims to raise awareness of the need to reduce food waste and help the UK public act. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit the environment, and our pockets too. Love Food Hate Waste is managed by WRAP.
More from UKTV
24/07/2024
UKTV has commissioned The Young Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu...
23/07/2024
UKTV has commissioned brand-new Pete Wicks: For Dogs' Sake (4x60') for free-to-air entertainment channel U&W, and recently rebranded free streaming serv...
22/07/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of sc...
22/07/2024
UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu-...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the UKs fi...
22/07/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, B...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the award-...
22/07/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
22/07/2024
Four brand new specials for iconic hit comedy show examining modern life will air later this year
Stand-up comedian and "high priest of comedy PowerPoint" (The...
22/07/2024
UKTV has appointed Claire Hookway to the newly created role of Commissioning Executive to bolster the development of the multi-channel broadcasters growing slat...
22/07/2024
Filming has begun on the fourth series of the hugely popular BBC Studios Drama production, Sister Boniface Mysteries, a BritBox International and UKTV co-produc...
22/07/2024
Comedian Katherine Ryan will once again open the doors to her family home for At Home With Katherine Ryan (4x60') on U&W, Broadcast Digital's Entertainm...
22/07/2024
The witty story sees Cher travel through new and loved shows from U whilst perfo...
22/07/2024
Stream on U
Today marks the launch of UKTV's new Masterbrand U, which sees...
22/07/2024
TV Dinners for U' experience pairs gourmet food with
curated menu of TV shows from new free streaming service, U
New restaurant pop-up heightens the TV d...
22/07/2024
Further guest stars are now confirmed for Bookish (6x70'), a brand-new drama...
22/07/2024
Apocalypse Slough will air on Gold this Autumn and follows the success of Christ...
10/07/2024
Will Mellor and Ralf Little will bring their renowned chemistry to U and U&Dave later this year with Will & Ralf Should Know Better (4x60). Pulling back the cur...
07/07/2024
Other cast include Zo Wanamaker and Philip Glenister
Casting is now confirmed ...
04/07/2024
Each episode begins with U&Dave giving the studio audience £250,000 to share bet...
04/07/2024
Great-Ish News as Dave Gorman returns to U&Dave Four brand new specials for iconic hit comedy show examining modern life will air later this year Stand-up comed...
02/07/2024
Worlds first TV Dinners for U restaurant opens in London to mark the launch of n...
26/06/2024
The series is produced by Firebird Pictures and written by Sarah Williams
Filmi...
20/06/2024
Free-to-air channel Dave and UKTV Play to be renamed U&Dave and U, following lau...
19/06/2024
Sweetie darlings... its time to pour some champers, grab your best Gaultier and get ready for three decades of fabulous!
The nations favourite comedy channel, ...
06/06/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
06/06/2024
UKTV continues its commitment to the intriguing world of true crime with Back from the Dead: Who Kidnapped Me? (3 x 60) and Lies, Deceit And Betrayal (6 x 60). ...
21/05/2024
Samantha Bond, Jo Martin, Cara Horgan and Natalie Dew return to Marlow for the s...
20/05/2024
UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced by Air TV.
I...
15/05/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has inve...
07/05/2024
The nations favourite comedy channel Gold has teamed up with the maestro of the ...
29/04/2024
Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-winning writer Mark Gatiss, for UKTVs specialist crime drama channe...
24/04/2024
UKTV today announces the commission of the brand-new series, Mudtown (6x60), for...
22/04/2024
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
18/04/2024
Tom Durant Pritchard (This Is Going To Hurt, The Crown) has joined the cast for ...
12/04/2024
Detective Jim Bergerac will be returning to the iconic setting of Jersey, as UKT...
10/04/2024
UKTVs catalogue of original drama continues to grow, with the commission of six-part series, Bookish (6x70) for its specialist crime drama channel Alibi. The UK...
03/04/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, Brothers and Sisters S1-5, set to premiere this year on Alibi, Drama, Dave and UK...
27/03/2024
UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service . Produced by Wiser Films, th...
12/03/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...
11/03/2024
The series is produced by Federation Stories and previously announced cast include Nikki Amuka-Bird, John Simm and Gemma Jones
Further casting is now confirmed...
04/03/2024
4th March 2024 UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This ...
16/02/2024
UKTV has commissioned a new fourth series of Secrets of the London Underground (...
15/02/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of s...
13/02/2024
UKTV continues to invest in original drama for its specialist crime drama channel, Alibi, with the commission of six-part series I, Jack Wright (6x60). The seri...
09/02/2024
The nations favourite comedy channel Gold will celebrate Adrian Edmondson and Rik Mayalls much-loved sitcom Bottom with a brand new retrospective, Bottom: Expos...
24/01/2024
Wednesday, 24 January Celebrity couple, Gemma Atkinson and Gorka M rquez are bac...
22/01/2024
Monday 22nd January 2024 Emma Willis returns to W and UKTV Play for a fourth ser...
19/01/2024
Friday 19th January 2024 UKTV Original series, Stacey Dooley Sleeps Over USA, re...
18/01/2024
Jamali Maddix
Thursday 18th January, 2024, London: Jamali Maddix will host his first series for Dave and UKTV Play in 2024. In each episode of Follow The Leade...