![](//www.4rfv.com/images/no_image.jpg)
Creators, Services Need to Be Multi-lingual
Andy Marken February 28, 2024
0 Comments
Hero image source The Gambler, Paramount
It's either victory, or don't bother. The only thing worth doing is the impossible. Everything else is gray. - Jim Bennett, The Gambler, Paramount, 2014
During our 20 years of sailing, we often headed out under the Golden Gate and pointed the bow up or down the coast just to sail. Every trip was different.
You constantly plan for things you can't control wind, waves, whales.
It's a close parallel with the video content development, creation, production, distribution industry.
Everyone in the food chain does his/her best, but you can never control the acceptance/rejection of the viewer.
For years, Hollywood and creators made films for theaters and then moved them to their secondary markets - TV networks, airlines/hospitality, DVDs.
Lean Times - Theaters are having a lean time when it comes to the number of folks putting seats in seats but it's okay because the concessions will carry them until the next big project comes along.
Except for a few blockbusters a year, theater attendance has shrunk and it's never going back to its 2002 peak.
That was okay for studios because people were turning to broadcast and pay TV for their entertainment.
So, studios shifted their production focus to made-for-TV movies and series for their own and other networks.
Most households paid hundreds of dollars a year for their cable bundle. Studio networks made good money and got a big chunk of the ad sales.
Then Netflix started its streaming service in 2007 and Hollywood had another profit opportunity renting consumers movies and shows at a relatively low price.
Netflix convinced millions of folks who never had or wanted cable TV to save money to shave/cut their cord.
It turned out people simply wanted relatively cheap entertainment anytime, anyplace, any screen oh yeah, and they didn't need their DVDs.
By 2017, 110M households in 190 countries subscribed to Netflix and US cable subscriptions had declined from 100 plus million down to today's 60.5 million.
In addition, the cable subscribers who stuck around were old.
Online Choice - People who were born online had no problem converting to the anytime/anyplace/any screen model of entertainment. In addition, in emerging countries, wired internet is still much less common (expensive) than wireless connectivity.
To make matters worse Netflix needed less of Hollywood's end products because foreign distribution required that they produce/offer 20-30 percent of their content locally.
It turns out that wasn't a penalty or hurdle. Producing content there was more economical and they quickly found content can travel.
Global Stories - Pick your favorite genre and you can find hundreds of visual stories you can enjoy, experience created/produced by great professionals around the globe. The stories are different, the people are different, the surroundings are different but they're all the same interesting/exciting.
Thanks to the assistance of a strong set of industry standards and new technologies, it's cheaper and easier to shoot, edit, and produce a film/show.
The global reach of the internet made it easier to share ideas, knowledge, advice and even tap into the best production/distribution expertise on the planet, day or night.
The old business model was being dismantled right before Hollywood's eyes.
Studios accelerated their production output of what they did best original titles.
Originality - We often find it interesting and a little ironic when we stumble on a film/show we haven't seen that captures our senses because right then, right there, it's original, regardless of when it was released.
With Wall Street's urging/blessing, they put the stuff where it would do the most good into their streaming libraries.
The Street said the new content would translate into a growing subscriber base and ultimately - somewhere down the road - this would produce solid profits.
The trouble is that didn't happen.
Studios were building their road to the future using the material from their old road - theaters and pay TV.
They were focused on getting their share of the expanding entertainment business at any cost, paying little to no attention to the fact that they were undermining their old/proven model.
Seasoned investor Warren Buffet bluntly said the approach was a particularly difficult environment in which to make money or more bluntly the low-price model doesn't work.
It became even tougher and more obvious when the studios' pipelines dried up during the dual WGA/SAG-AFTA shutdown.
Signs Down - There was a strong sigh of relief when writers and actors were able to put down their strike signs and return to doing what they enjoy doing being a contributing part of the content creation industry.
With the agreements signed, studio bosses said they will have to make adjustments in their productions going forward.
Smaller budgets, tighter budget control.
In other words, a reduction in production volume, trimming the use of A-list talent, smaller creative/production teams, less location filming, increased use of virtual production (VP) facilities and reduced spending on special effects and postproduction.
New Interests - Thanks to global streaming, English speaking areas were suddenly exposed to interesting stories from around the globe and their interest, viewing soared.
The lack of new US/Canadian content didn't impact the new kids in the content production/distribution industry - Netflix, Prime and Apple TV much.
With the US market reaching its peak - 83 percent of consumers use D2C services this year according to Statista - they were already heavily focused on global growth and had strong relat
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
26/07/2024
by Ianeta Le'i
I honestly don't remember the first time I met Bryson Ch...
26/07/2024
(L-R) Louise (Karen Gillan) and Antonina (Margaret Sophie Stein) strike up an un...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
26/07/2024
Nine talented young professionals completed their vocational training at SGL Carbon in Meitingen from the beginning of June to mid-July, achieving an overall gr...
26/07/2024
Orders1 of $5.2 billion; book-to-bill of 1.0x
Revenue of $5.3 billion, up 13%
...
26/07/2024
(Editor's note: TVTech reached out to several station groups to determine the impact of the CrowdStrike outage on operations. Many, including NextStar Media...
26/07/2024
NEWPORT BEACH, Calif. Bitcentral has integrated Pixalate's ad fraud protection, privacy and compliance analytics solution Post-Bid Analytics and Reporting i...
26/07/2024
Aldous Huxley's classic novel Brave New World is a science fiction thriller set in a murky future with a highly ordered society. While Huxley and other sc...
26/07/2024
Hollyland Adds Pyro 7 All-in-one Video Monitor, TX and RX to Pyro Series
Brie Clayton July 26, 2024
0 Comments
Seven-inch 2.4/5GHz wireless monitor wi...
26/07/2024
Geddy Lee Asks Are Bass Players Human Too? Graded Using DaVinci Resolve Studio
Brie Clayton July 26, 2024
0 Comments
Blackmagic today announced that t...
26/07/2024
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers th...
26/07/2024
Nielsen's Gracenote unit said it is selling its metadata about the content of television shows and movies for use in targeting connected-TV advertising camp...
26/07/2024
CBS premieres 13 Days in Ferguson, a special about the aftermath of a police shooting of a young Black man in 2014, on Friday, August 9. The special features Ce...
26/07/2024
Disney and Warner Bros. Discovery announced the launch of their long-awaited premium streaming bundle for the United States. For $16.99 per month, subscribers w...
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
26/07/2024
Florida-based Video Village Miami provides on-set video assist for local commercials and music videos. Frank Collins established the outfit in 2019 after a 20-y...
26/07/2024
QuickLink, the leading global provider of multi-camera video productions and remote contribution solutions, will present QuickLink StudioPro at IBC 2024 (Stand ...
26/07/2024
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today launched an industry-leading in...
26/07/2024
Anton/Bauer, a leading provider of mobile power systems for the film and television industry, has announced the launch of the VCLX LI 1600. The latest evolution...
26/07/2024
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that it has integrated Pixalate, the ad fraud ...
26/07/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that Secure Automated Backup with Compass , a cloud backup-as-a-s...
26/07/2024
VisualOn IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.A52
As video streaming consumption surges, service providers face significant challenges wi...
26/07/2024
Quanteec
IBC2024 Exhibitor Preview
Sept. 13-16
RAI Amsterdam
Stand 1.A05
Quanteec, a global provider of video delivery technology for broadcasters, will s...
26/07/2024
Witbe
IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.F84
At IBC2024, Witbe will showcase the power of its automated testing and proactive monitori...
26/07/2024
WASHINGTON, D.C. The Federal Communications Commission has announced the launch of its new Mobile Speed Test app. The new app features an enhanced user interfac...
26/07/2024
LONDON In a notable landmark for the use of cloud-based services at the Olympics, Alibaba Cloud and Olympic Broadcasting Services (OBS), has today announced the...
26/07/2024
NEW YORK As part of a $2.5 billion media rights deal with the NBA announced on July 24, NBCUniversal and the NBA have also announced an 11-year agreement for ri...
26/07/2024
BEAVERTON, Ore. Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across ...
26/07/2024
COLUMBUS, Ohio The political news channel PurpleTV has expanded it reach with news that it has launched on Channel 25.1 in Columbus, Ohio on TV Station WXOH, wh...
26/07/2024
NEW YORK As part of a push into the contextual advertising business, Nielsen's Gracenote has announced that it is developing new contextual categories to gi...
26/07/2024
Puget Systems Returns to SIGGRAPH 2024 to Demonstrate its On-Premises Generative...
26/07/2024
Dreamtek Delivers Innovative A/V, Live Production and Post Workflows with Blackm...
26/07/2024
Dejero to bring even smarter' mobile internet connectivity solutions to IBC...
26/07/2024
The 2024 Paris Olympic Games are about to begin, and Capitol Broadcasting is rea...
26/07/2024
Berklee Alumni Nominated for 2024 Emmy Awards Twenty-one Berklee alumni received Emmy nominations this year for music composition, sound mixing, and sound editi...
26/07/2024
Jennifer Lyons, president and general manager of WBBM Chicago, is moving into a ...
26/07/2024
Kennan Oliphant has been named VP of news and station manager at WWJ Detroit. He will report to Jennifer Lyons, who has added a regional GM role that gives her ...
26/07/2024
Charlie Hustle & The Matter of Pete Rose, a four-part docuseries, debuts on HBO and Max July 24. The series details the life of the baseball superstar, includin...
26/07/2024
The 2024 Paris Olympic Games present a unique and exciting opportunity for local...
26/07/2024
Paris 2024: V varo Providing Live Media Transport Services for Leading Internati...
26/07/2024
Paris 2024: BBC Sport on Its Remote Production Workflow for the Summer Games By Heather McLean, SVG Europe
Friday, July 26, 2024 - 7:31 am
Print This Story...
26/07/2024
Paris 2024: BBC Sport Unveils the Olympic Storytelling and Breathtaking Scenery ...
26/07/2024
Paris 2024: Taking a Step Forwards with BBC Sport's Olympic Studio Combining...
26/07/2024
Paris 2024: Warner Bros. Discovery Sports Europe Provides a First Look at Its Ol...
26/07/2024
Live From Paris 2024: NBC Olympics Set for Historic Opening Ceremony Unilateral coverage builds on impressive OBS production as NBC dives deep into Team USA cov...
26/07/2024
Live From Paris 2024: SVG's Onsite Editorial Team Breaks Down Opening Ceremo...
26/07/2024
True-crime documentary, The Body Next Door to launch on Sky Documentaries and NO...