Sony Pixel Power calrec Sony

March to Victory+: A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home

14/10/2024

March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home AVOD service features new graphics package, studio shows from PGA of America facility By Kristian Hern ndez, Senior Editor

Monday, October 14, 2024 - 12:06 pm

Print This Story | Subscribe

Story Highlights

On Saturday, Oct. 12, Dallas Stars fans watched their favorite hockey team's first home game, against the New York Islanders, on a new medium: the advertising-based video on demand (AVOD) service named Victory . The platform also hosts Anaheim Ducks games, with additional over-the-air distribution on KTTV Los Angeles and KCOP-TV Los Angeles. With both teams turning to A Parent Media Company (APMC) for help, the entire production and operations strategy was put together and launched before the start of the 2024-25 NHL season.

Anytime you're doing something of the size and scope as this, it's nerve-wracking, says Jason Walsh, COO, sports, A Parent Media Company. We've done a few games, and we've already far surpassed what we thought we were going to see.

Victory is the new streaming home of the NHL's Dallas Stars and Anaheim Ducks.

Amid the Turmoil: Diamond Sports Group Turmoil Gets the Wheels Turning The state of media rights in sports is evolving, but that of regional sports is the most complex. Diamond Sports Group - the company responsible for operating the Bally Sports Regional Networks - is experiencing hard times, forcing professional teams under its umbrella to search for new ways of broadcasting and distribution to audiences. Walsh, who served as VP and executive producer at Bally Sports Southwest for eight years, understood possible scenarios. To see if there was a different avenue for the club, he also tapped into a decade as VP, production and entertainment, for Dallas Stars. In early 2023, Walsh and APMC CEO/President Neil Gruninger sat down with Stars CEO/President Brad Alberts, a longtime investor in APMC, to kick-start conversations. The Victory app would come to life just three weeks later.

Extra content available to fans includes postgame interviews, playoff recaps, classic games, and special player features.

This isn't APMC's first foray into live streaming and being the home of a brand's content. The company's Kidoodle.TV service has presented content from child-focused shows like Paw Patrol, Bubble Guppies, Peppa Pig, and Cocomelon. More recently, Dude Perfect, the Texas-based content company known for mind-bending trick shots, teamed up with APMC in late 2023 to debut its streaming offering.

Despite this history of successful live streaming and the capability of quickly transforming Victory from an idea into a plausible broadcast option, Walsh had qualms about the project's longevity: To be honest, I was quite skeptical of the situation because throughout my entire career, all I heard was that AVOD was not going to be a viable [financial] solution. Now it's not going to just be about the teams' making money but more about their controlling their own destiny.

Before officially making the leap to APMC in April 2024, Walsh picked Gruninger's brain, asking every question he had. His initial reservations disappeared after multiple meetings and conversations, but, once the Dallas Stars announced in July 2024 that they were leaving Bally Sports Southwest and the Anaheim Ducks a month later announced its plan to move on from Bally Sports West, the big task was to get everything in order prior to puck drop in October.

The platform's new graphics package features a Chyron Prime scorebug and a permanent Time on Ice bar.

We didn't even have a camera or a microphone at that point, notes Walsh. I asked myself, How are we going to produce professional sports in five months?'

The Avengers Assemble: Execs Join the Company Before Takeoff Flying the Victory plane required a top-tier flight crew. Scrolling through his list of contacts, Walsh went to work on choosing his broadcasting team. The top two selections were Bally Sports Southwest colleagues: VP, Operations, Dawn Esposito and VP, Content Production, Greg Flick, who had served as director of operations and coordinating producer, respectively, at the RSN.

Next, Walsh needed to recruit trusted tech vendors that would bring legitimacy to the broadcasts. Esposito and Flick were onboarded, and, a week later, Walsh and his new team were at NAB 2024 in Las Vegas. Roaming the Las Vegas Convention Center, they saw solutions that caught their eye but ultimately went in a direction incorporating many of the workflows used by their previous employer.

Graphics are easily switched between the Ducks' Orange County-themed bright orange and the Stars' Victory Green.

At the end of the day, says Walsh, the broadcast-production [side of the business] wasn't broken; the economics of the RSN business were broken. We knew we could go with some of the same [vendors] that we've always trusted.

Thus, APMC tapped Mobile TV Group as primary mobile-unit provider, Chyron for the graphics package, Sportradar for data integration, and others to round out its tech portfolio. Finding the partners was the easiest part; more difficult was having traditional-broadcast executives learn the intricacies of modern-day live streaming. The other side of the coin is true: APMC's live-streaming experts needed to learn live event production with a broadcast lens.

The countdown to puck drop includes photos from the Stars' 1999 Stanley Cup-winning team.

We began to teach one another about how we each worked and started to find some really exciting opportunities right away, Walsh explains. There are infinite channels with streaming, and, being in Texas, I've suggested a Spanish version of the broadcast where fans can sele
LINK: https://www.sportsvideo.org/2024/10/14/march-to-victory-a-parent-media...
See more stories from svg

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

08/07/2025

Carr Applauds Restoration of FCC Auction Authority

WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...

08/07/2025

Channel 7 Sydney Chooses RTS and Magna Systems for ST-2110 Upgrade

SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from RTS as part of a larger ST-2110 upgrade....

08/07/2025

Gray Media and Scripps Agree to Swap TV Stations

ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...

07/07/2025

SBS Farewells Chair George Savvides AM

SBS Farewells Chair George Savvides AM 7 July, 2025 Media releases Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...

07/07/2025

Staying Ahead of the Threat - Everywhere, Any Time

Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...

07/07/2025

Sinclair Names Narinder Sahai EVP and Chief Financial Officer

BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....

07/07/2025

Riedel Communications Launches RefSuite Ecosystem for Spo...

Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...

07/07/2025

Skandha Media Services expands MENA presence with new off...

Regional base will foster client engagement, partner collaboration, and executive touchpoints Skandha Media Services, a leading provider of cloud-native media ...

07/07/2025

ASG-Produced Video Wins Gold Telly Award

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...

07/07/2025

Skandha Media Services announces collaboration with Warne...

Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...

07/07/2025

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distribution

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...

07/07/2025

Formula E: Host Broadcaster Aurora on Launching New AR Graphics at the Jakarta E-Prix

Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...

07/07/2025

Formula E: Using New AR Graphics for Storytelling at the Formula E Penultimate, Final E-Prix of the Season

Building tension: Using new AR graphics for storytelling at the Formula E penult...

07/07/2025

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...

07/07/2025

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's Rock Block' Development

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...

07/07/2025

'She Walks in Darkness', Agustn Daz Yanes' New Film, Premieres on Netflix on October 17

Back to All News She Walks in Darkness, Agust n D az Yanes New Film, Premieres ...

07/07/2025

2025-07-07

CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...

07/07/2025

RT Announces Mark Bignell as new Commissioning Editor for Comedy

RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...

05/07/2025

'Superestar,' the Story of a Star Who Never Changed. Premiering July 18

Back to All News Superestar, the Story of a Star Who Never Changed. Premiering July 18 Entertainment 05 July 2025 GlobalSpain Link copied to clipboard Dis...

04/07/2025

Give Me the Backstory: Get to Know Tadashi Nakamura, the Filmmaker Behind Third Act

By Lucy Spicer Editor's note: We are deeply saddened by the passing of Robe...

04/07/2025

Spotify Partners With The Reading Agency to Bring the Summer Reading Challenge to Life Through Audio

The Summer Reading Challenge has inspired children across the U.K. to embrace a ...

04/07/2025

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices Brie Clayton July 4, 2025 0 Comments A New Destination for Film and Broadcast Gear at U...

04/07/2025

Unveiling China's Ecological Wonders with URSA Mini Pro 12K

Unveiling China's Ecological Wonders with URSA Mini Pro 12K Brie Clayton July 4, 2025 0 Comments Nature Documentaries Freeze Epic Momentsin Extrem...

04/07/2025

Create Any Planet in After Effects

Create Any Planet in After Effects Graham Quince July 4, 2025 0 Comments The Advanced 3D renderer in After Effects makes it really easy to import 3D o...

04/07/2025

Custom Gradient Colorize for Resolve Fusion

Custom Gradient Colorize for Resolve Fusion Simon Ubsdell July 4, 2025 0 Comments Digging into the theory of the gradient colorize process to build ou...

04/07/2025

NESN Gives Red Sox-Reds Matchup a Retro Makeover

Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...

04/07/2025

FCC Announces Tentative Agenda for July Open Meeting

WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...

04/07/2025

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SSD

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...

04/07/2025

CANAL+ Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive

CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive Brie Clayton July 3, 2025 0 Comments Experience MotoGP like never before as CA...

04/07/2025

Official trailer revealed for new season of BAFTA-winning Sky Original comedy Mr Bigstuff, coming 24 July

Friday 4 July 2025 Watch the trailer here https://youtu.be/Od5WpvWmDr8 Further...

04/07/2025

Join RT Radio 1 for The Pitch, a new series exploring the heart of Ireland's GAA Clubs

The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...

03/07/2025

Introducing: New Carts

For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...

03/07/2025

Introducing: Slider Drive Unit

One of our latest innovations: Slider Drive Unit! Our Vario Slider not only comes with improvements and new features, but also with its own drive unit! Our i...

03/07/2025

Introducing: ARRI EVO 360

The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...

03/07/2025

Panther at BSC EXPO 2025

What a buzzing few days at BSCExpo in London! We were thrilled to connect with so many talented professionals from the world of cinematography. A huge thank ...

03/07/2025

"The whole rig had to be detachable mid-episode

ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode Netflix limited drama series Adolescence has been gaining attentio...

03/07/2025

Advanced Communication Systems Unleash a Tactical Advantage in Modern Combat Operations

To achieve a true level of decisive overmatch, communication systems must be as ...

03/07/2025

Paramount's Ray Hopkins Joins Broadcasters Foundation Board

The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....

03/07/2025

FCC Chair Carr Lays Out Infrastructure Policy Agenda

SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...

03/07/2025

TV Tech's Top NextGen TV Stories of 2025

As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...

03/07/2025

Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content

Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...

03/07/2025

FCC's Gomez, Sen. Markey, Critics Blast Paramount-Trump Settlement

WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...

03/07/2025

Riedel Communications Unveils RefSuite Sports Ecosystem

WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....

03/07/2025

LYNX Technik Appoints New Executive Leadership Team

WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...

03/07/2025

CTA, NCTA, LPTVBA Meet With FCC to Oppose NAB's ATSC 3.0 Petition

WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...

03/07/2025

Dan Whealy Acquires Heartland Video Systems

PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....

03/07/2025

Filmmaker Jay Holben Releases The Directors Guide to Ever...

Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...