March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home AVOD service features new graphics package, studio shows from PGA of America facility By Kristian Hern ndez, Senior Editor
Monday, October 14, 2024 - 12:06 pm
Print This Story | Subscribe
Story Highlights
On Saturday, Oct. 12, Dallas Stars fans watched their favorite hockey team's first home game, against the New York Islanders, on a new medium: the advertising-based video on demand (AVOD) service named Victory . The platform also hosts Anaheim Ducks games, with additional over-the-air distribution on KTTV Los Angeles and KCOP-TV Los Angeles. With both teams turning to A Parent Media Company (APMC) for help, the entire production and operations strategy was put together and launched before the start of the 2024-25 NHL season.
Anytime you're doing something of the size and scope as this, it's nerve-wracking, says Jason Walsh, COO, sports, A Parent Media Company. We've done a few games, and we've already far surpassed what we thought we were going to see.
Victory is the new streaming home of the NHL's Dallas Stars and Anaheim Ducks.
Amid the Turmoil: Diamond Sports Group Turmoil Gets the Wheels Turning The state of media rights in sports is evolving, but that of regional sports is the most complex. Diamond Sports Group - the company responsible for operating the Bally Sports Regional Networks - is experiencing hard times, forcing professional teams under its umbrella to search for new ways of broadcasting and distribution to audiences. Walsh, who served as VP and executive producer at Bally Sports Southwest for eight years, understood possible scenarios. To see if there was a different avenue for the club, he also tapped into a decade as VP, production and entertainment, for Dallas Stars. In early 2023, Walsh and APMC CEO/President Neil Gruninger sat down with Stars CEO/President Brad Alberts, a longtime investor in APMC, to kick-start conversations. The Victory app would come to life just three weeks later.
Extra content available to fans includes postgame interviews, playoff recaps, classic games, and special player features.
This isn't APMC's first foray into live streaming and being the home of a brand's content. The company's Kidoodle.TV service has presented content from child-focused shows like Paw Patrol, Bubble Guppies, Peppa Pig, and Cocomelon. More recently, Dude Perfect, the Texas-based content company known for mind-bending trick shots, teamed up with APMC in late 2023 to debut its streaming offering.
Despite this history of successful live streaming and the capability of quickly transforming Victory from an idea into a plausible broadcast option, Walsh had qualms about the project's longevity: To be honest, I was quite skeptical of the situation because throughout my entire career, all I heard was that AVOD was not going to be a viable [financial] solution. Now it's not going to just be about the teams' making money but more about their controlling their own destiny.
Before officially making the leap to APMC in April 2024, Walsh picked Gruninger's brain, asking every question he had. His initial reservations disappeared after multiple meetings and conversations, but, once the Dallas Stars announced in July 2024 that they were leaving Bally Sports Southwest and the Anaheim Ducks a month later announced its plan to move on from Bally Sports West, the big task was to get everything in order prior to puck drop in October.
The platform's new graphics package features a Chyron Prime scorebug and a permanent Time on Ice bar.
We didn't even have a camera or a microphone at that point, notes Walsh. I asked myself, How are we going to produce professional sports in five months?'
The Avengers Assemble: Execs Join the Company Before Takeoff Flying the Victory plane required a top-tier flight crew. Scrolling through his list of contacts, Walsh went to work on choosing his broadcasting team. The top two selections were Bally Sports Southwest colleagues: VP, Operations, Dawn Esposito and VP, Content Production, Greg Flick, who had served as director of operations and coordinating producer, respectively, at the RSN.
Next, Walsh needed to recruit trusted tech vendors that would bring legitimacy to the broadcasts. Esposito and Flick were onboarded, and, a week later, Walsh and his new team were at NAB 2024 in Las Vegas. Roaming the Las Vegas Convention Center, they saw solutions that caught their eye but ultimately went in a direction incorporating many of the workflows used by their previous employer.
Graphics are easily switched between the Ducks' Orange County-themed bright orange and the Stars' Victory Green.
At the end of the day, says Walsh, the broadcast-production [side of the business] wasn't broken; the economics of the RSN business were broken. We knew we could go with some of the same [vendors] that we've always trusted.
Thus, APMC tapped Mobile TV Group as primary mobile-unit provider, Chyron for the graphics package, Sportradar for data integration, and others to round out its tech portfolio. Finding the partners was the easiest part; more difficult was having traditional-broadcast executives learn the intricacies of modern-day live streaming. The other side of the coin is true: APMC's live-streaming experts needed to learn live event production with a broadcast lens.
The countdown to puck drop includes photos from the Stars' 1999 Stanley Cup-winning team.
We began to teach one another about how we each worked and started to find some really exciting opportunities right away, Walsh explains. There are infinite channels with streaming, and, being in Texas, I've suggested a Spanish version of the broadcast where fans can sele
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home AVOD service features new graphics package, studio shows from PGA of America facility By Kristian Hern ndez, Senior Editor 
