
March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home AVOD service features new graphics package, studio shows from PGA of America facility By Kristian Hern ndez, Senior Editor
Monday, October 14, 2024 - 12:06 pm
Print This Story | Subscribe
Story Highlights
On Saturday, Oct. 12, Dallas Stars fans watched their favorite hockey team's first home game, against the New York Islanders, on a new medium: the advertising-based video on demand (AVOD) service named Victory . The platform also hosts Anaheim Ducks games, with additional over-the-air distribution on KTTV Los Angeles and KCOP-TV Los Angeles. With both teams turning to A Parent Media Company (APMC) for help, the entire production and operations strategy was put together and launched before the start of the 2024-25 NHL season.
Anytime you're doing something of the size and scope as this, it's nerve-wracking, says Jason Walsh, COO, sports, A Parent Media Company. We've done a few games, and we've already far surpassed what we thought we were going to see.
Victory is the new streaming home of the NHL's Dallas Stars and Anaheim Ducks.
Amid the Turmoil: Diamond Sports Group Turmoil Gets the Wheels Turning The state of media rights in sports is evolving, but that of regional sports is the most complex. Diamond Sports Group - the company responsible for operating the Bally Sports Regional Networks - is experiencing hard times, forcing professional teams under its umbrella to search for new ways of broadcasting and distribution to audiences. Walsh, who served as VP and executive producer at Bally Sports Southwest for eight years, understood possible scenarios. To see if there was a different avenue for the club, he also tapped into a decade as VP, production and entertainment, for Dallas Stars. In early 2023, Walsh and APMC CEO/President Neil Gruninger sat down with Stars CEO/President Brad Alberts, a longtime investor in APMC, to kick-start conversations. The Victory app would come to life just three weeks later.
Extra content available to fans includes postgame interviews, playoff recaps, classic games, and special player features.
This isn't APMC's first foray into live streaming and being the home of a brand's content. The company's Kidoodle.TV service has presented content from child-focused shows like Paw Patrol, Bubble Guppies, Peppa Pig, and Cocomelon. More recently, Dude Perfect, the Texas-based content company known for mind-bending trick shots, teamed up with APMC in late 2023 to debut its streaming offering.
Despite this history of successful live streaming and the capability of quickly transforming Victory from an idea into a plausible broadcast option, Walsh had qualms about the project's longevity: To be honest, I was quite skeptical of the situation because throughout my entire career, all I heard was that AVOD was not going to be a viable [financial] solution. Now it's not going to just be about the teams' making money but more about their controlling their own destiny.
Before officially making the leap to APMC in April 2024, Walsh picked Gruninger's brain, asking every question he had. His initial reservations disappeared after multiple meetings and conversations, but, once the Dallas Stars announced in July 2024 that they were leaving Bally Sports Southwest and the Anaheim Ducks a month later announced its plan to move on from Bally Sports West, the big task was to get everything in order prior to puck drop in October.
The platform's new graphics package features a Chyron Prime scorebug and a permanent Time on Ice bar.
We didn't even have a camera or a microphone at that point, notes Walsh. I asked myself, How are we going to produce professional sports in five months?'
The Avengers Assemble: Execs Join the Company Before Takeoff Flying the Victory plane required a top-tier flight crew. Scrolling through his list of contacts, Walsh went to work on choosing his broadcasting team. The top two selections were Bally Sports Southwest colleagues: VP, Operations, Dawn Esposito and VP, Content Production, Greg Flick, who had served as director of operations and coordinating producer, respectively, at the RSN.
Next, Walsh needed to recruit trusted tech vendors that would bring legitimacy to the broadcasts. Esposito and Flick were onboarded, and, a week later, Walsh and his new team were at NAB 2024 in Las Vegas. Roaming the Las Vegas Convention Center, they saw solutions that caught their eye but ultimately went in a direction incorporating many of the workflows used by their previous employer.
Graphics are easily switched between the Ducks' Orange County-themed bright orange and the Stars' Victory Green.
At the end of the day, says Walsh, the broadcast-production [side of the business] wasn't broken; the economics of the RSN business were broken. We knew we could go with some of the same [vendors] that we've always trusted.
Thus, APMC tapped Mobile TV Group as primary mobile-unit provider, Chyron for the graphics package, Sportradar for data integration, and others to round out its tech portfolio. Finding the partners was the easiest part; more difficult was having traditional-broadcast executives learn the intricacies of modern-day live streaming. The other side of the coin is true: APMC's live-streaming experts needed to learn live event production with a broadcast lens.
The countdown to puck drop includes photos from the Stars' 1999 Stanley Cup-winning team.
We began to teach one another about how we each worked and started to find some really exciting opportunities right away, Walsh explains. There are infinite channels with streaming, and, being in Texas, I've suggested a Spanish version of the broadcast where fans can sele
North America Stories
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
This is my news content...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
11/05/2026
L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...
11/05/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovations at MPTS (Media Pro...
11/05/2026
Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem
Award-winning blueCORE standalone signal processors at the he...
11/05/2026
Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/05/2026
Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...
10/05/2026
Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...
09/05/2026
New SoundApp ARA Plugin Transforms Boris FX CrumplePop
Jessie Electa Petrov May 9, 2026
0 Comments
CrumplePop 2026.5 streamlines music, voice, and cin...
09/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...
08/05/2026
Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles
Despite another prosperous WNBA season in 2025, there was no g...
08/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
08/05/2026
Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...