Ortana Cubix Cognitive Services MAM Security Makes First IBC Appearance

London, UK, August 22nd, 2017 - Following their highly successful launch at the US National Association of Broadcasters exhibition in April, the new Cognitive Services module for Ortanas Cubix media asset management platform make their IBC debut on stand 8.B38. Also on demonstration will be the new Tracker & Reporting and Taskflow Designer options. Ortana stand representatives will include CEO James Gibson, Sales Director Adam Welsh and Sales Manager Harry Sheen.

The Cubix Cognitive Services module provides a range of features including speech-to-text transcription, subtitle validation, language detection, image recognition and real-time content moderation. Compatible with more than 80 languages and dialects, the speech-to-text element allows content to be converted quickly and accurately into metadata which can then be viewed as a subtitle in the Cubix user interface. This metadata can also employed via any of the advanced search engines integrated into Cubix. Existing subtitles can also be checked in an automated validation process.

Instead of requiring operators to identify a language by listening to an audio track, Cognitive Services provides a weighted list of expected languages against which it tests each audio track. The module can then update the metadata within Cubix and tag the file before this passes through the configured workflow. Image recognition allows labels to be detected within graphic content. Example labels are furniture, people, facial attributes and emotions, animals and buildings. Labels are stored as metadata within Cubix on a timecode basis against the asset. Relevant archived content can then be searched quickly. Cognitive Services also enables Cubix to function as a first-pass automated moderator detecting inappropriate content such violence or nudity. This is especially useful when dealing with live video or files from public sources such as social media.

The new Timelines feature offers Cubix users fast interaction with metadata, audio tracks, automated quality-control reports and edit-decision lists. Clients can generate their own metadata tracks for deep logging or to make timeline-based use of the cognitive services.

Also new, Editorial Post Production features for Cubix allow automated import, management and ingest of content with associated metadata into editorial systems such as Avid, including direct ingest to Interplay. Printable reports can be produced of all items stored showing what decisions were taken during transfer. Examples include when a transcode was scheduled and details for publishing to the editorial system. These reports can be scheduled to be received via email or created on demand.

Ortanas Cubix can be deployed in an on-site enterprise server, in the cloud or as a hybrid of the two. It now consists of 27 modules which can be combined to match a wide range of deployments and applications. Examples of these deployments are: Active accelerated archiving; disaster recovery; archiving, indexing and searching; business to consumer communication; content preparation and playout; content showcasing and monetisation; corporate to corporate communication; film scanning and processing, ingest from the web and social media, post-production, real-time tracking of content status across multiple systems, robotic bulk tape ingest; transcoding, metadata management and publishing.

Based in London, Ortana (www.ortana.tv) offers a range of products and services to the media and broadcast sectors. These are designed to solve the headache of support and installation/integration services for vendors and providers, allowing them to focus on product development, service and profitability. Ortanas approach includes full software integration services and support. By developing SOA-based integration around best-of-breed products, Ortana is able to produce solutions that clients can buy either off the shelf or customer-specific basis.

James Gibson, founder and CEO of Ortana, has over 16 years of experience working within the broadcast and media sector. That includes working within a leading broadcast software vendor (OmniBus), a Tier 1 broadcast provider (Red Bee Media) and facility houses (re:fine and Loft London). This experience of working across the different sectors has provided a clarity regarding which support and service structures work within the four 9s SLA environment.

Contacts for further information

David Kirk, Stylus Media Consultants

Tel: +44 (0)1342 311 983 | Email: stylusmedia@gmail.com

Ortana: Adam Welsh

Tel: +44 (0)7917 565 514 | Email: adam@ortana.tv

Ortana, The Old Torpedo Factory, St Leonards Road, London NW10 6ST, UK

Tel: +44 (0) 203 606 0132 | Email: hello@ortana.tv | Web: www.ortana.t

LINK:	http://www.theiabm.org/news/member-news/blogart5249...
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