Veset calls for clarity in Cloud technology definition, highlights the advantages of a software-based approach as opposed to hardware-centric solutions 20 August 2015
Can Broadcasters Trust All Cloud-based Workflow and Playout Management Solutions to Deliver what they Promise?
Veset calls for clarity in Cloud technology definition, highlights the advantages of a software-based approach as opposed to hardware-centric solutions
London, England, August 19 2015 Recent years have seen the rapid rise to prominence of Cloud-based broadcast workflow and playout management operations, but one exhibitor at IBC this year questions whether some organisations might be misled by vendors that claim their Cloud solutions to be something that they are not. The Cloud offers tremendous potential to increase agility, adaptability and speed to market for broadcasters of all sizes, but to fully exploit the fundamental features offered by the Cloud and IP you need a totally software-based playout platform, states Igor Krol, Chief Executive Officer at Veset (stand 8.A21), a leading developer of Cloud playout systems. Sadly many technology vendors, several of whom are exhibiting at IBC, promote their cloud credentials but cannot achieve this. Instead, they are reliant on the deployment of hardware components which reduce flexibility, extend implementation time, decrease system back-up and increase operational costs.
Cloud-based playout offers significant technical and commercial opportunities for a wide range of broadcasters and service providers. But risks exist as well. Igor Krol fears that broadcasters can be confused if not misled into believing that a vendor offers a Cloud solution when it is actually a hybrid solution, often aimed at re-packaging an existing proprietary hardware-based product.
Many of today's hardware-based playout systems try to mimic the capabilities of the true Cloud and software solutions, Krol explains. For example providing web-based remote access to a traditional channel-in-the-box or proprietary GPU card reliant server located in a private datacentre, ticks only one box of what a fully featured Cloud solution should bring.
A broadcaster can take full advantage of the Cloud when it implements software-based solutions developed specifically for the Cloud, pooling computing resources based on standard CPU processors. It empowers dynamic sharing of physical and virtual resources - driving operating costs down through more efficient load utilisation and economies of scale, in particular of engineering expertise.
Veset sees growing demand from broadcasters to increase speed to market and minimise investment risk. Alongside general development of IP workflows in broadcast, the Cloud's inherent flexibility is the answer to many challenges faced by the industry. However, the company believes that to achieve this, customers need vendors to rethink their technology approach, often starting from the scratch.
Vendors need to be clear about what they are offering. The Cloud represents a seismic change in enabling technology which in its purest form offers enormous potential to put broadcasters on renewed growth paths, concluded Igor Krol. Broadcasters need to scratch the surface of the so-called Cloud offerings, and push the vendor community to deliver what it says on the tin .
On its stand at IBC, (8.A21), the company will showcase the latest advances in Veset Nimbus Playout, a comprehensive Cloud architecture that completely removes the need for hardware systems. Also, Veset has published a White Paper entitled Understanding and Maximising the Value of the Cloud for Playout'. To download a free copy of the White Paper, go to http://www.veset.tv/about-us/whitepapers-2/
About Veset
Founded in Riga, Latvia in 2011, Veset, a broadcasting technology innovator, was among the first to deploy a 100% cloud based playout SaaS solution for a number of linear channels. Relying on its unique first hand expertise in helping clients create linear channels from the cloud, Veset's mission is to deliver new solutions that address the growing demand for cost effectiveness, operational flexibility and reliability by the broadcasting industry.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
Veset calls for clarity in Cloud technology definition, highlights the advantages of a software-based approach as opposed to hardware-centric solutions 20 August 2015
