Berklee, Love Renaissance, and Audiomack Present Music Business Summer Program

Berklee, Love Renaissance, and Audiomack Present Music Business Summer Program The five-day interactive experience is designed to teach aspiring artists, executives, influencers, and entrepreneurs how to launch a successful music business career.

By

Colette Greenstein

June 24, 2022

Eli Derby

Image courtesy of Love Renaissance

Berklee's Music Business/Management Department has partnered with Atlanta-based record label and creative agency Love Renaissance (LVRN) and artist-first music streaming and discovery platform Audiomack on a five-day immersive music business summer program.

Taking place from June 27 to July 1 at the college's Boston campus, the program will host 80 students, ages 15 and up, from across the globe. Taught by visiting industry experts and members of Berklee's world-class faculty, students will learn about the ins and outs of every major sector of the music industry, from artist development and recorded music to publishing and marketing. The curriculum will also focus on design thinking, digital storytelling, social media best practices, and emerging technologies that are revolutionizing how music is recorded, distributed, marketed, and monetized.

At LVRN we are known for signing and developing great artists, said Amber Grimes, executive vice president and general manager for Love Renaissance. But we are also interested in identifying and empowering the next generation of music executives. The program we've put together with Berklee and Audiomack will give students a firsthand look at how things work in the modern music industry and at LVRN in particular, and will hopefully help to inspire the brightest young minds to work in our industry.

North Ave Jax

Image courtesy of Love Renaissance

During the five-day program, students will be presented with case studies on two up-and-coming Love Renaissance artists-North Ave Jax, a rising hip-hop artist from Burlington, Vermont, and Eli Derby, a singer, songwriter, and multi-instrumentalist-who will attend the last two days of the camp. The guest artists will interact directly with students and share their creative processes, career goals, experiences in the music industry, and insights on how to thrive in the new market environment. Students will be guided to create real-world, actionable marketing and social media strategies, followed by the opportunity to pitch their ideas to Love Renaissances executives and artists at the close of the program.

These students have no idea what's in store, said Tonya Butler, chair of the Music Business/Management Department. The opportunity to learn about the music business from industry pros, as well as work with real-life recording artists and pitch their ideas to record label executives is the kind of once-in-a-lifetime experience that only Berklee can offer.

About Love Renaissance Love Renaissance (LVRN) specializes in talent management, creative direction, and strategic marketing. It was founded in 2012 by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun while they were students at Georgia State University and Kennesaw State University. Their roster includes Summer Walker, 6LACK, D.R.A.M., Boogie, and Raury, the label's first signed artist. LVRN is currently distributed through Interscope Records, a unit of Universal Music Group.

About Audiomack Audiomack launched in 2012 and currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem, Nicki Minaj, and other notable artists to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of January 2021, Audiomack is the top-ranked music streaming app on Apples iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.

Related Categories

News

Most Popular

From left to right: Caleb McLaughlin as Lucas, Sadie Sink as Max, Joe Keery as Steve, Gaten Matarazzo as Dustin in Stranger Things

Image courtesy of Netflix

Kate Bush and Stranger Things: Whats the Secret to a Perfect Sync? Lily Burns B.M. '16 weighs in on the enormous success Running Up That Hill has been enjoying since being featured on the hit Netflix series.

Latest

Shamie Royston

Image courtesy of the artist

Berklee Institute of Jazz and Gender Justice and Ucross Announce Partnership The first joint fellowship between the institute and Ucross will be presented this fall to Shamie Royston.

Dr. David Bogen

Image by Kelly Davidson

Dr. David Bogen Named Berklee's Provost and Executive Vice President for Academic Affairs The higher education executive brings more than 25 years of national and international experience as a scholar and academic leader to the role.

Eli Derby

Image courtesy of Love Renaissance

Berklee, Love Renaissance, and Audiomack Present Music Business Summer Program The five-day interactive experience is designed to teach aspiring artists, executives, influencers, and entrepreneurs how to launch a successful music business career.

Read All

Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.

LINK:	https://www.berklee.edu/berklee-now/news/berklee-college-of-music-lvrn...
	See more stories from berklee

Most recent headlines